T.O.K. Audience in United States
T.O.K. has an estimated audience of 307,274 people in United States. 59.3% are female, 40.7% are male, average age 35.4. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, Litter box, Saving, Mortgage insurance, Panama.
The average T.O.K. fan in United States is 35.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, Litter box, Saving, with strongest over-indexing on Whataburger (1.76× the country average). Demographically, the T.O.K. audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Reggae
Demographics of T.O.K. fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 35.4 |
| Estimated audience size | 307,274 |
Audience persona
The typical T.O.K. fan in United States is more female, around 35.4 years old, with strong Extroversion tendencies and a notable affinity for Whataburger.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 32,887 | 0.97× |
| Texas | 20,956 | 0.79× |
| Florida | 17,227 | 0.83× |
| New York | 16,637 | 0.97× |
| Illinois | 9,878 | 0.96× |
| Alaska | 8,303 | 12.63× |
| Georgia | 7,663 | 0.81× |
| Pennsylvania | 7,083 | 0.68× |
| North Carolina | 6,618 | 0.72× |
| New Jersey | 6,327 | 0.81× |
| Michigan | 6,114 | 0.76× |
| Virginia | 6,107 | 0.82× |
| Washington | 6,076 | 0.99× |
| Ohio | 6,074 | 0.64× |
| Massachusetts | 4,668 | 0.77× |
| Tennessee | 4,567 | 0.74× |
| Colorado | 4,395 | 0.91× |
| Arizona | 4,162 | 0.66× |
| Indiana | 3,975 | 0.71× |
| Maryland | 3,906 | 0.74× |
| Oregon | 3,795 | 1.08× |
| Minnesota | 3,628 | 0.82× |
| Missouri | 3,554 | 0.72× |
| Idaho | 3,341 | 2.17× |
| South Carolina | 3,160 | 0.68× |
| Wisconsin | 3,142 | 0.68× |
| Louisiana | 3,011 | 0.76× |
| Alabama | 2,757 | 0.64× |
| Kentucky | 2,707 | 0.7× |
| Oklahoma | 2,546 | 0.75× |
| Connecticut | 2,197 | 0.71× |
| Utah | 2,141 | 0.78× |
| Nevada | 2,137 | 0.72× |
| Kansas | 1,876 | 0.77× |
| Mississippi | 1,852 | 0.73× |
| Arkansas | 1,621 | 0.64× |
| Iowa | 1,571 | 0.62× |
| New Mexico | 1,118 | 0.73× |
| Nebraska | 1,068 | 0.69× |
| Hawaii | 1,067 | 0.81× |
| Washington, District of Columbia | 951 | 1.03× |
| West Virginia | 753 | 0.53× |
| Maine | 635 | 0.58× |
| New Hampshire | 611 | 0.5× |
| Montana | 596 | 0.7× |
| Rhode Island | 545 | 0.56× |
| Delaware | 520 | 0.61× |
| South Dakota | 500 | 0.7× |
| North Dakota | 343 | 0.54× |
| Wyoming | 286 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Whataburger | 1.76× | Food & Beverages |
| Litter box | 1.68× | Pets & Animals |
| Saving | 1.76× | Business & Career |
| Mortgage insurance | 2.55× | Business & Career |
| Panama | 1.76× | Travel & Leisure |
| Commercial mortgage | 2.94× | Business & Career |
| IS (Infinite Stratos) | 1.57× | Literature |
| Cachorro | 1.84× | Pets & Animals |
| Brittney Griner | 2.64× | Sports |
| Overtone | 2.79× | Beauty & Wellness |
| Graham Greene (actor) | 1.76× | |
| Wizards of Waverly Place | 1.59× | Movies & TV |
| Warren Zevon | 1.89× | Music & Radio |
| War on Terror | 1.57× | Politics & Society |
| E-box | 2.6× | Health |
| Ellen Burstyn | 1.76× | Movies & TV |
| Leprechaun | 1.86× | Literature |
| The Professor (Gilligan's Island) | 2.47× | |
| Iguala | 2.16× | Travel & Leisure |
| Gary Clark, Jr. | 1.79× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.67 |
| Risk Appetite | THRILL | 1.46 |
| Career Orientation | POWER | 1.34 |
| LGBTQ+ Identity | OPEN | 1.29 |
| Early Adopter Mentality | POWER | 1.26 |
| Luxury Orientation | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.9% |
| Japan | 10.1% |
| Brazil | 9.7% |
See T.O.K. audiences in other countries
More Reggae audiences in United States
- Bob Marley (4,202,755)
- H.R. (1,682,312)
- Farruko (1,498,277)
- L.A.B. (1,257,716)
- Pressure (reggae musician) (1,088,263)
Frequently asked questions
How many fans does T.O.K. have in United States?
T.O.K. has an estimated audience of 307,274 people in United States, concentrated in California and Texas.
What is the gender split and age of T.O.K. fans?
59.3% of T.O.K. fans are female, 40.7% are male, with an average age of 35.4 years.
Which brands do T.O.K. fans like most?
T.O.K. fans show strongest brand affinity for Whataburger (1.76×), Litter box (1.68×), and Saving (1.76×) over the country average.
Where do T.O.K. fans live in United States?
T.O.K. fans in United States are most concentrated in California (reach 32,887), Texas (reach 20,956), and Florida (reach 17,227). These three regions account for the largest share of the active audience.
What other brands do T.O.K. fans also like?
Beyond T.O.K. itself, the audience over-indexes on Litter box (1.68×), Saving (1.76×), Mortgage insurance (2.55×), and Panama (1.76×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for T.O.K.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.