Tom Watson (golfer) Audience in United States

Tom Watson (golfer) has an estimated audience of 336,175 people in United States. 21.5% are female, 78.5% are male, average age 48.8. Top regions: Florida, California, Texas. Top brand affinities: Justin Rose, Kia Sportage, Maui Jim, TopGolf, Phil Mickelson.

The average Tom Watson (golfer) fan in United States is 48.8 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Justin Rose, Kia Sportage, Maui Jim, with strongest over-indexing on Justin Rose (81.68× the country average). Demographically, the Tom Watson (golfer) audience skews more male with an average age of 48.8, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Golf

Demographics of Tom Watson (golfer) fans

Demographic split for Tom Watson (golfer) audience in United States
MetricValue
Female21.5%
Male78.5%
Average age48.8
Estimated audience size336,175

Audience persona

The typical Tom Watson (golfer) fan in United States is more male, around 48.8 years old, with strong Career Orientation tendencies and a notable affinity for Justin Rose.

Top regions in United States

Top regions ranked by reach for Tom Watson (golfer) in United States
RegionReachAffinity
Florida24,2741.07×
California23,3030.63×
Texas21,9250.76×
Georgia19,1351.85×
New York15,8080.84×
North Carolina12,9161.28×
Ohio12,2501.18×
Missouri12,0742.23×
Pennsylvania11,9711.06×
Illinois10,5080.94×
Michigan10,4201.19×
Kansas9,5063.59×
South Carolina8,4811.68×
Tennessee7,1711.06×
Virginia7,1260.87×
New Jersey6,8570.8×
Arizona6,8120.99×
Massachusetts6,6221×
Colorado6,0251.14×
Indiana5,9670.97×
Wisconsin5,3091.05×
Minnesota5,2461.09×
Kentucky4,7311.12×
Alabama4,3870.93×
Washington4,2620.63×
Connecticut3,8211.13×
Maryland3,7760.65×
Louisiana3,4310.79×
Oklahoma3,4080.91×
Iowa2,9471.06×
Oregon2,6130.68×
Arkansas2,4300.88×
Nevada2,2400.69×
Mississippi2,0990.76×
Nebraska2,0191.2×
Utah1,9370.64×
West Virginia1,3300.85×
Idaho1,2770.76×
New Hampshire1,2550.95×
Maine1,0580.88×
Rhode Island9330.87×
Hawaii8800.61×
Washington, District of Columbia8460.84×
New Mexico8290.49×
Montana8070.87×
Delaware7230.78×
South Dakota6910.89×
North Dakota5850.85×
Vermont5480.93×
Wyoming3400.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tom Watson (golfer) audience
BrandAffinityCategory
Justin Rose81.68×Sports
Kia Sportage50.53×Cars & Mobility
Maui Jim44.52×Fashion & Accessoires
TopGolf13.36×Sports
Phil Mickelson31.67×Sports
Ryder Cup13.62×Sports
PGA Tour7.35×Sports
Honda HR-V33.68×Cars & Mobility
Tiger Woods11.81×Sports
Brooks Koepka24.69×Sports
LPGA15.18×Sports
Roberto Cavalli28.75×Fashion & Accessoires
Rolls-Royce Ghost48.61×Cars & Mobility
Jean Paul Gaultier20×Fashion & Accessoires
MG Cars53.69×Cars & Mobility
Pre-school playgroup36.47×Kids & Family
NetJets37.13×Cars & Mobility
Jack Nicklaus18.5×Sports
Koenigsegg20.4×Cars & Mobility
The Open Championship7×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tom Watson (golfer) audience
TraitClusterScore
Career OrientationPOWER2.39
Family OrientationCONSERVATISM2.39
Need for SecurityCONSERVATISM1.68
IndulgenceJOY1.55
LGBTQ+ IdentityOPEN1.47
PatriotismCONSERVATISM1.42

Worldwide distribution

Worldwide audience distribution share by country for Tom Watson (golfer)
CountryShare
United States43.9%
United Kingdom26.2%
Canada3.7%

See Tom Watson (golfer) audiences in other countries

More Golf audiences in United States

Frequently asked questions

How many fans does Tom Watson (golfer) have in United States?

Tom Watson (golfer) has an estimated audience of 336,175 people in United States, concentrated in Florida and California.

What is the gender split and age of Tom Watson (golfer) fans?

21.5% of Tom Watson (golfer) fans are female, 78.5% are male, with an average age of 48.8 years.

Which brands do Tom Watson (golfer) fans like most?

Tom Watson (golfer) fans show strongest brand affinity for Justin Rose (81.68×), Kia Sportage (50.53×), and Maui Jim (44.52×) over the country average.

Where do Tom Watson (golfer) fans live in United States?

Tom Watson (golfer) fans in United States are most concentrated in Florida (reach 24,274), California (reach 23,303), and Texas (reach 21,925). These three regions account for the largest share of the active audience.

What other brands do Tom Watson (golfer) fans also like?

Beyond Tom Watson (golfer) itself, the audience over-indexes on Kia Sportage (50.53×), Maui Jim (44.52×), TopGolf (13.36×), and Phil Mickelson (31.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tom Watson (golfer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.