Rascasse Audience Intelligence

Tomato soup Audience in United States

A data profile of the people who buy, follow and care about Tomato soup in United States — modelled from more than twelve digital signal sources. Tomato soup has an estimated audience of 770,221 people in United States.

#205among Dish in United States#9672among Topic in United States#1561in Food & Beverages

The average Tomato soup fan in United States is 40.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Trader Joe's, Frozen food, Slow cooker, with strongest over-indexing on Trader Joe's (9.35× the country average).

Demographically, the Tomato soup audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tomato soup fan in United States is more female, around 40.2 years old, with strong Family Orientation tendencies and a notable affinity for Trader Joe's.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tomato soup profile in United States.

Audience size
770K
in United States
Gender
63.5%♀
36.5% male
Age
40.2
average years
Country rank
#28145
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tomato soup fans

63.5% are female, 36.5% are male, average age 40.2.

Fig. 02

Gender split

63.5%
Female
36.5%
Male
Demographic split for Tomato soup audience in United States
MetricValue
Female63.5%
Male36.5%
Average age40.2
Estimated audience size770,221
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Tomato soup audience in United States
Age bracketShare%
16-1925%
20-2913%
30-3913%
40-4924%
50+25%
Fig. 04

Worldwide distribution

36.7%

of the worldwide Tomato soup audience comes from United States.

Worldwide audience distribution share by country for Tomato soup
CountryShare
United States36.7%
Germany29.7%
Malaysia6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tomato soup audience in United States is strongest.

Fig. 05

Top regions by affinity

Tomato soup fans by region: top regions in United States
#RegionReachAffinity×
01Montana~3K1.28×
02Alaska~2K1.28×
03Washington~20K1.23×
04Idaho~5K1.22×
05Vermont~2K1.21×
06Oregon~10K1.19×
07Utah~8K1.15×
08North Dakota~2K1.13×
09California~90K1.06×
10Kansas~6K1.06×
11Maine~3K1.06×
12Oklahoma~9K1.05×
13Wisconsin~10K1.04×
14Colorado~10K1.03×
15Arkansas~7K1.03×
16Iowa~7K1.03×
17New Mexico~4K1.03×
18South Dakota~2K1.03×
19Connecticut~8K1.02×
20Nebraska~4K1.02×
21New Hampshire~3K1.02×
22Hawaii~3K1.01×
23Illinois~30K1.00×
24Massachusetts~20K1.00×
25Missouri~10K1.00×
26Minnesota~10K0.98×
27Michigan~20K0.97×
28Arizona~20K0.96×
29Indiana~10K0.96×
30Pennsylvania~20K0.95×
31Virginia~20K0.95×
32Rhode Island~2K0.95×
33New York~40K0.94×
34North Carolina~20K0.93×
35New Jersey~20K0.93×
36Tennessee~10K0.93×
37Kentucky~9K0.93×
38Texas~60K0.92×
39Nevada~7K0.92×
40Georgia~20K0.90×
41Mississippi~6K0.90×
42Maryland~10K0.89×
43South Carolina~10K0.89×
44West Virginia~3K0.88×
45Louisiana~9K0.87×
46Washington, District of Columbia~2K0.86×
47Ohio~20K0.84×
48Delaware~2K0.84×
49Alabama~9K0.83×
50Florida~40K0.80×
Fig. 06

Affinity by region

Affinity by region — Tomato soup, United States
0.80×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tomato soup audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tomato soup audience
#·InterestCategoryAffinity×
01Frozen foodFood & Beverages13.77×
02Trader Joe'sShopping9.35×
03Baking powderFood & Beverages8.93×
04Slow cookerFood & Beverages7.63×
05Sustainable energyHome & Garden5.99×
06QVCMovies & TV4.90×
07FedExBusiness & Career4.77×
08Renewable energyBusiness & Career4.55×
09Potato chipFood & Beverages4.39×
10Discount storesShopping2.88×
11Mortgage loansBusiness & Career2.78×
12Organic foodFood & Beverages2.65×
13PinterestInternet & Social Media2.43×
14SubwayFood & Beverages2.42×
15Pizza HutFood & Beverages2.28×
16Shopping mallsShopping2.24×
17McDonald'sFood & Beverages2.23×
18AirbnbTravel & Leisure2.13×
19BarbecueFood & Beverages2.01×
20FurnitureHome & Garden1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tomato soup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tomato soup audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.53×
Convenience OrientationPREMIUM2.04×
SustainabilityBALANCE1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tomato soup audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.91×
Risk AppetiteTHRILL0.94×
Early Adopter MentalityPOWER0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tomato soup have in United States?

Tomato soup has an estimated audience of 770,221 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tomato soup fans?

63.5% of Tomato soup fans are female, 36.5% are male, with an average age of 40.2 years.

03

Which brands do Tomato soup fans like most?

Tomato soup fans show strongest brand affinity for Trader Joe's (9.35×), Frozen food (13.77×), and Slow cooker (7.63×) over the country average.

04

Where do Tomato soup fans live in United States?

Tomato soup fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Tomato soup fans also like?

Beyond Tomato soup itself, the audience over-indexes on Frozen food (13.77×), Slow cooker (7.63×), FedEx (4.77×), and Sustainable energy (5.99×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tomato soup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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