Rascasse Audience Intelligence

Top Rank Target Market in United States

A data profile of the people who buy, follow and care about Top Rank in United States — modelled from more than twelve digital signal sources. Top Rank has an estimated audience of 996,008 people in United States.

#36among Martial art in United States#2419among Brand in United States#2188in Sports

The average Top Rank fan in United States is 40.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Chiwetel Ejiofor, Erin Andrews, Mixed martial arts, with strongest over-indexing on Chiwetel Ejiofor (18.82× the country average).

Demographically, the Top Rank audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Top Rank fan in United States is more male, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Chiwetel Ejiofor.

Category: Sports · Type: Brand · Subtype: Martial art

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Top Rank profile in United States.

Audience size
996K
in United States
Gender
11.1%♀
88.9% male
Age
40.5
average years
Country rank
#23727
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Top Rank

11.1% are female, 88.9% are male, average age 40.5.

Fig. 02

Gender split

11.1%
Female
88.9%
Male
Demographic split for Top Rank audience in United States
MetricValue
Female11.1%
Male88.9%
Average age40.5
Estimated audience size996,008
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Top Rank audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3919%
40-4921%
50+24%
Fig. 04

Worldwide distribution

79.9%

of the worldwide Top Rank audience comes from United States.

Worldwide audience distribution share by country for Top Rank
CountryShare
United States79.9%
Japan7.0%
Italy3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Top Rank audience in United States is strongest.

Fig. 05

Top regions by affinity

Top Rank customers by region in United States
#RegionReachAffinity×
01California~400K3.82×
02Nevada~40K3.67×
03Arizona~40K1.78×
04New Mexico~8K1.62×
05Hawaii~7K1.58×
06Texas~100K1.26×
07Washington~20K1.24×
08Idaho~6K1.12×
09Utah~10K1.10×
10Colorado~20K1.06×
11Oregon~10K1.04×
12Florida~70K1.03×
13Virginia~30K1.03×
14New York~60K1.00×
15Nebraska~5K0.98×
16Alaska~2K0.98×
17North Dakota~2K0.97×
18New Jersey~20K0.96×
19Maryland~20K0.96×
20Kansas~8K0.96×
21Illinois~30K0.95×
22Connecticut~10K0.95×
23Vermont~2K0.94×
24South Dakota~2K0.93×
25Rhode Island~3K0.92×
26Washington, District of Columbia~3K0.92×
27Montana~3K0.91×
28Delaware~3K0.91×
29Georgia~30K0.90×
30Wisconsin~10K0.90×
31West Virginia~4K0.87×
32New Hampshire~3K0.87×
33Maine~3K0.87×
34Oklahoma~9K0.86×
35Arkansas~7K0.86×
36Tennessee~20K0.85×
37Minnesota~10K0.85×
38Louisiana~10K0.85×
39Iowa~7K0.85×
40Mississippi~7K0.84×
41Kentucky~10K0.82×
42North Carolina~20K0.81×
43Ohio~20K0.79×
44South Carolina~10K0.79×
45Pennsylvania~30K0.78×
46Massachusetts~20K0.78×
47Missouri~10K0.78×
48Indiana~10K0.76×
49Alabama~10K0.75×
50Michigan~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Top Rank, United States
0.69×1.00×3.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Top Rank audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Top Rank audience
#·InterestCategoryAffinity×
01Deontay WilderSports21.73×
02Erin AndrewsSports20.00×
03Atalanta B.C.Sports20.00×
04Chiwetel EjioforMovies & TV18.82×
05Mike TysonSports10.00×
06Auto showCars & Mobility5.56×
07CarcareCars & Mobility5.50×
08Broadcasting of sports eventsMovies & TV5.31×
09Honda CivicCars & Mobility5.21×
10John TravoltaMovies & TV5.01×
11Automobile repair shopCars & Mobility4.51×
12Mixed martial artsSports4.24×
13HatchbackCars & Mobility4.09×
14GrapplingSports3.90×
15BoxingSports3.82×
16Discount TireShopping3.23×
17CarGurusCars & Mobility2.95×
18Instant messagingInternet & Social Media2.06×
19AutoZoneCars & Mobility2.05×
20PowerballGames1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Top Rank audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Top Rank audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.57×
Need for SecurityCONSERVATISM1.90×
Risk AppetiteTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Top Rank audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.53×
Design AffinityPREMIUM0.57×
DIY MentalityTHRILL0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Top Rank's target market in United States?

Top Rank's target market in United States covers an estimated 996,008 people, concentrated in California and Texas.

02

What is the gender split and age of Top Rank customers?

11.1% of the Top Rank audience are female, 88.9% are male, with an average age of 40.5 years.

03

Which brands do Top Rank fans like most?

Top Rank fans show strongest brand affinity for Chiwetel Ejiofor (18.82×), Erin Andrews (20×), and Mixed martial arts (4.24×) over the country average.

04

Where do Top Rank fans live in United States?

Top Rank fans in United States are most concentrated in California (reach ~400K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Top Rank fans also like?

Beyond Top Rank itself, the audience over-indexes on Erin Andrews (20×), Mixed martial arts (4.24×), Deontay Wilder (21.73×), and Mike Tyson (10×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Martial art audiences in United States

See Top Rank audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Top Rank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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