Top Rank Audience in United States
Top Rank has an estimated audience of 997,682 people in United States. 11.1% are female, 88.9% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Lewis Hamilton, Erin Andrews, Mike Tyson, Mixed martial arts, Jon Jones.
The average Top Rank fan in United States is 40.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lewis Hamilton, Erin Andrews, Mike Tyson, with strongest over-indexing on Lewis Hamilton (10.67× the country average). Demographically, the Top Rank audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Brand · Subtype: Martial art
Demographics of Top Rank fans
| Metric | Value |
|---|---|
| Female | 11.1% |
| Male | 88.9% |
| Average age | 40.5 |
| Estimated audience size | 997,682 |
Audience persona
The typical Top Rank fan in United States is more male, around 40.5 years old, with strong Need for Security tendencies and a notable affinity for Lewis Hamilton.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 444,678 | 4.05× |
| Texas | 111,051 | 1.29× |
| Florida | 75,271 | 1.11× |
| New York | 62,384 | 1.12× |
| Arizona | 42,303 | 2.08× |
| Nevada | 38,592 | 4× |
| Illinois | 33,086 | 1× |
| Virginia | 27,218 | 1.12× |
| Georgia | 26,378 | 0.86× |
| Washington | 26,079 | 1.3× |
| New Jersey | 25,322 | 1× |
| Pennsylvania | 24,879 | 0.74× |
| North Carolina | 23,305 | 0.78× |
| Ohio | 23,023 | 0.75× |
| Colorado | 17,470 | 1.11× |
| Tennessee | 16,193 | 0.81× |
| Maryland | 15,790 | 0.92× |
| Michigan | 15,466 | 0.59× |
| Massachusetts | 13,112 | 0.67× |
| Oregon | 12,527 | 1.1× |
| Wisconsin | 11,955 | 0.8× |
| Minnesota | 11,343 | 0.79× |
| Indiana | 11,117 | 0.61× |
| New Mexico | 11,062 | 2.21× |
| Missouri | 10,864 | 0.68× |
| Utah | 9,876 | 1.11× |
| South Carolina | 9,750 | 0.65× |
| Louisiana | 9,425 | 0.73× |
| Connecticut | 9,077 | 0.91× |
| Oklahoma | 8,634 | 0.78× |
| Kentucky | 8,610 | 0.69× |
| Hawaii | 8,298 | 1.94× |
| Alabama | 7,786 | 0.56× |
| Kansas | 7,173 | 0.91× |
| Idaho | 5,657 | 1.13× |
| Iowa | 5,467 | 0.67× |
| Arkansas | 5,297 | 0.64× |
| Nebraska | 4,501 | 0.9× |
| Mississippi | 4,240 | 0.52× |
| Washington, District of Columbia | 2,589 | 0.86× |
| Rhode Island | 2,002 | 0.63× |
| Delaware | 1,793 | 0.65× |
| North Dakota | 1,738 | 0.85× |
| New Hampshire | 1,712 | 0.44× |
| West Virginia | 1,641 | 0.35× |
| Alaska | 1,528 | 0.72× |
| Montana | 1,523 | 0.55× |
| Maine | 1,479 | 0.41× |
| South Dakota | 1,315 | 0.57× |
| Wyoming | 1,150 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lewis Hamilton | 10.67× | Sports |
| Erin Andrews | 20× | Sports |
| Mike Tyson | 11.85× | Sports |
| Mixed martial arts | 3.85× | Sports |
| Jon Jones | 11.21× | Sports |
| Anthony Joshua | 9.07× | Sports |
| Chiwetel Ejiofor | 20× | Movies & TV |
| Staples (Canada) | 3.48× | Business & Career |
| Boxing | 4.79× | Sports |
| Deion Sanders | 6.02× | Sports |
| Toyota Supra | 8.85× | Cars & Mobility |
| LeBron James | 3.31× | Sports |
| Deontay Wilder | 18.02× | Sports |
| Grappling | 4.48× | Sports |
| Honda Civic | 6.27× | Cars & Mobility |
| Automobile repair shop | 4.92× | Cars & Mobility |
| Broadcasting of sports events | 4.84× | Movies & TV |
| Houston Astros | 4.41× | Sports |
| United States Postal Service | 2.11× | Business & Career |
| Conor McGregor | 6.73× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.72 |
| Patriotism | CONSERVATISM | 1.56 |
| Risk Appetite | THRILL | 1.35 |
| Early Adopter Mentality | POWER | 1.29 |
| Urban Lifestyle | OPEN | 1.27 |
| Family Orientation | CONSERVATISM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 80.1% |
| Japan | 6.9% |
| Italy | 3.9% |
See Top Rank audiences in other countries
More Martial art audiences in United States
- Ultimate Fighting Championship (40,015,324)
- Professional wrestling (29,045,310)
- Joe Rogan (7,204,081)
- Anthony Joshua (5,997,903)
- Conor McGregor (5,704,700)
Frequently asked questions
How many fans does Top Rank have in United States?
Top Rank has an estimated audience of 997,682 people in United States, concentrated in California and Texas.
What is the gender split and age of Top Rank fans?
11.1% of Top Rank fans are female, 88.9% are male, with an average age of 40.5 years.
Which brands do Top Rank fans like most?
Top Rank fans show strongest brand affinity for Lewis Hamilton (10.67×), Erin Andrews (20×), and Mike Tyson (11.85×) over the country average.
Where do Top Rank fans live in United States?
Top Rank fans in United States are most concentrated in California (reach 444,678), Texas (reach 111,051), and Florida (reach 75,271). These three regions account for the largest share of the active audience.
What other brands do Top Rank fans also like?
Beyond Top Rank itself, the audience over-indexes on Erin Andrews (20×), Mike Tyson (11.85×), Mixed martial arts (3.85×), and Jon Jones (11.21×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Top Rank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.