How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 26 |  Indie rock |
31M | 23.7% | 33.3 | 48.7% | Musical genre |
| 27 |  Electro (music) |
30M | 21.1% | — | — | Musical genre |
| 28 |  Southern hip hop |
30M | 31.3% | 31.1 | 46.6% | Musical genre |
| 29 |  Dance music |
29M | 15.1% | 34.6 | 51.7% | Musical genre |
| 30 |  Bounce music |
27M | 24.1% | 30.2 | 44.2% | Musical genre |
| 31 |  Kenyan hip hop |
27M | 32.7% | 30.3 | 44.4% | Musical genre |
| 32 |  Southern rock |
26M | 42.7% | 43.3 | 51.2% | Musical genre |
| 33 |  Latin music (genre) |
26M | 27.7% | 37.3 | 54.0% | Musical genre |
| 34 |  K-pop |
25M | 13.8% | 32.4 | 60.6% | Musical genre |
| 35 |  American rock |
25M | 32.8% | 39.2 | 56.2% | Musical genre |
| 36 |  Underground hip hop |
25M | 36.5% | 31.0 | 46.5% | Musical genre |
| 37 |  Christian hip hop |
24M | 25.5% | 32.4 | 51.7% | Musical genre |
| 38 |  House music |
24M | 15.4% | 34.4 | 47.9% | Musical genre |
| 39 |  Electronic dance music |
23M | 18.7% | 34.0 | 47.3% | Musical genre |
| 40 |  Latin pop |
23M | 25.8% | 35.2 | 57.7% | Musical genre |
| 41 |  Afrobeat |
23M | 34.0% | 33.4 | 53.8% | Musical genre |
| 42 |  Gangsta rap |
21M | 45.0% | 30.7 | 46.3% | Musical genre |
| 43 |  New wave music |
21M | 23.3% | 37.0 | 48.6% | Musical genre |
| 44 |  World music |
20M | 20.2% | 39.3 | 56.6% | Musical genre |
| 45 |  Midwest hip hop |
20M | 25.7% | 31.4 | 48.0% | Musical genre |
| 46 |  Chicano rap |
20M | 25.3% | 32.2 | 47.2% | Musical genre |
| 47 |  Country rap |
20M | 26.1% | 32.5 | 46.9% | Musical genre |
| 48 |  Contemporary Christian music |
20M | 36.8% | 39.7 | 64.5% | Musical genre |
| 49 |  Korean hip hop |
20M | 18.2% | 30.1 | 54.4% | Musical genre |
| 50 |  British hip hop |
20M | 24.9% | 31.8 | 48.1% | Musical genre |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 100 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each musical genre by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest musical genre in United States?
Rock music currently leads with an estimated audience of 109M people in United States.