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Top 100 Touchpoints in United States

This curated ranking covers the 100 largest touchpoints in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 502 touchpoints tracked in United States, the 100 ranked here account for the largest measured audience reach. Concerts, Parties and Beauty salons lead the list with a combined estimated audience of 224M people. Across all 100 entries the average audience size is 25M, and the largest, Concerts, reaches around 78M people in United States. Audience size is the estimated number of unique people in United States who actively engage with each touchpoint, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 Hardware store 32M 39.4 30.3%
27 Warehouse 32M 43.9 53.7%
28 Charitable organization 32M 45.2 61.4%
29 Golf club 31M 37.6 35.6%
30 Brewery 30M 41.7 50.4%
31 Gastronomy 30M 40.0 57.6%
32 Art museum 29M 41.4 60.4%
33 Fast food restaurants 28M 40.6 55.8%
34 National park 28M 39.0 53.6% Travel type
35 Christian Church 26M 41.0 63.9%
36 Car dealership 26M 40.7 34.8%
37 Zoo 26M 43.7 67.5%
38 Anime convention 26M 29.2 43.8%
39 Fast casual restaurants 25M 41.2 56.9%
40 Recording studio 25M 35.3 36.3%
41 Airport 25M 43.3 51.8% Airport
42 Broadway theatre 24M 38.3 62.2%
43 Online community 22M 46.0 60.2%
44 Brassiere 22M 41.4 84.8%
45 Winery 22M 43.0 59.4%
46 Fashion show 21M 34.8 69.6%
47 Veterinary physician 21M 43.9 65.6%
48 First class travel 21M 42.1 50.1% Travel type
49 Kindergarten 21M 41.4 74.4% Education
50 Library 21M 44.4 64.9%

Want the full picture for any of these audiences?

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Frequently asked questions

How is this Top 100 list compiled?

Rascasse aggregates anonymized search-behavior signals across United States and ranks each touchpoint by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest touchpoint in United States?

Concerts currently leads with an estimated audience of 78M people in United States.

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