Treacle Audience in United States
Treacle has an estimated audience of 1,787,142 people in United States. 63.8% are female, 36.2% are male, average age 35.8. Top brand affinities: Golf, Fast food, Subway, PGA Tour, Alternative medicine.
Top brand affinities include Golf, Fast food, Subway, with strongest over-indexing on Golf (1.62× the country average). Demographically, the Treacle audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Family Orientation, Mindfulness.
Category: Food & Beverages · Type: Topic · Subtype: Spice
Demographics of Treacle fans
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 35.8 |
| Estimated audience size | 1,787,142 |
Audience persona
The typical Treacle fan in United States is more female, around 35.8 years old, with strong Family Orientation tendencies and a notable affinity for Golf.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Golf | 1.62× | Sports |
| Fast food | 1.5× | Food & Beverages |
| Subway | 1.51× | Food & Beverages |
| PGA Tour | 1.68× | Sports |
| Alternative medicine | 1.72× | Business & Career |
| Makeup Tutorials | 1.97× | Beauty & Wellness |
| Whisky | 1.73× | Food & Beverages |
| Sugar substitute | 2.16× | Food & Beverages |
| Art museum | 1.58× | Arts & Culture |
| Essential oil | 2.01× | Home & Garden |
| Hair conditioner | 1.78× | Beauty & Wellness |
| Personal trainer | 1.53× | Sports |
| Foot Locker | 1.88× | Shopping |
| Health insurance | 1.53× | Business & Career |
| Mindfulness | 1.56× | Health |
| Art exhibition | 1.63× | Arts & Culture |
| Smoothie | 1.86× | Food & Beverages |
| Traditional medicine | 1.99× | Health |
| Hair iron | 1.58× | Beauty & Wellness |
| Home insurance | 1.51× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.75 |
| Mindfulness | BALANCE | 1.56 |
| Indulgence | JOY | 1.55 |
| Price Sensitivity | PREMIUM | 1.17 |
| Quality Awareness | PREMIUM | 1.17 |
| Convenience Orientation | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.9% |
| United Kingdom | 10.7% |
| Malaysia | 4.6% |
See Treacle audiences in other countries
More Spice audiences in United States
- Sugar (50,518,817)
- Herb (27,181,051)
- Honey (16,350,185)
- Chili pepper (8,826,210)
- Vanilla (8,641,025)
How to read this data
Audience size is the estimated number of people in United States who actively search for Treacle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.