Rascasse Audience Intelligence

Treacle Audience in United States

A data profile of the people who buy, follow and care about Treacle in United States — modelled from more than twelve digital signal sources. Treacle has an estimated audience of 1,787,142 people in United States.

#29among Spice in United States#6706among Topic in United States#941in Food & Beverages

The average Treacle fan in United States is 35.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Baking powder, Nonprofit organization, Pizza Hut, with strongest over-indexing on Baking powder (7.65× the country average).

Demographically, the Treacle audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Treacle fan in United States is more female, around 35.8 years old, with strong Community Orientation tendencies and a notable affinity for Baking powder.

Category: Food & Beverages · Type: Topic · Subtype: Spice

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Treacle profile in United States.

Audience size
1.8M
in United States
Gender
63.8%♀
36.2% male
Age
35.8
average years
Country rank
#15552
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Treacle fans

63.8% are female, 36.2% are male, average age 35.8.

Fig. 02

Gender split

63.8%
Female
36.2%
Male
Demographic split for Treacle audience in United States
MetricValue
Female63.8%
Male36.2%
Average age35.8
Estimated audience size1,787,142
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Treacle audience in United States
Age bracketShare%
16-1932%
20-2920%
30-3915%
40-4917%
50+17%
Fig. 04

Worldwide distribution

47.4%

of the worldwide Treacle audience comes from United States.

Worldwide audience distribution share by country for Treacle
CountryShare
United States47.4%
United Kingdom10.6%
Malaysia4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Treacle audience in United States is strongest.

Fig. 05

Top regions by affinity

Treacle fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~30K1.43×
02Maine~9K1.37×
03Vermont~4K1.36×
04Washington~50K1.32×
05New Hampshire~9K1.24×
06Montana~6K1.20×
07Massachusetts~40K1.19×
08Idaho~10K1.16×
09Colorado~30K1.14×
10Alaska~4K1.14×
11Minnesota~30K1.10×
12Wisconsin~30K1.08×
13Utah~20K1.07×
14Connecticut~20K1.02×
15New Mexico~9K1.02×
16Virginia~40K1.01×
17Rhode Island~6K1.01×
18Pennsylvania~60K1.00×
19Maryland~30K1.00×
20Missouri~30K1.00×
21Kansas~10K0.99×
22Iowa~10K0.98×
23Michigan~50K0.97×
24Oklahoma~20K0.97×
25Washington, District of Columbia~5K0.97×
26Delaware~5K0.96×
27South Dakota~4K0.96×
28North Carolina~50K0.95×
29Kentucky~20K0.95×
30West Virginia~8K0.95×
31Ohio~50K0.94×
32Indiana~30K0.94×
33Arkansas~10K0.94×
34Nebraska~8K0.94×
35North Dakota~3K0.92×
36Hawaii~7K0.91×
37New York~90K0.90×
38Illinois~50K0.90×
39Tennessee~30K0.90×
40South Carolina~20K0.89×
41California~200K0.87×
42Alabama~20K0.86×
43Arizona~30K0.85×
44Louisiana~20K0.82×
45New Jersey~40K0.81×
46Mississippi~10K0.80×
47Nevada~10K0.79×
48Georgia~40K0.78×
49Texas~100K0.73×
50Florida~90K0.71×
Fig. 06

Affinity by region

Affinity by region — Treacle, United States
0.71×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Treacle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Treacle audience
#·InterestCategoryAffinity×
01Baking powderFood & Beverages7.65×
02Non-alcoholic beverageFood & Beverages2.60×
03Sugar substituteFood & Beverages2.59×
04Microwave ovenHome & Garden2.46×
05Hardware storeHome & Garden2.14×
06WhiskyFood & Beverages2.13×
07Alternative medicineBusiness & Career2.12×
08PharmacyBusiness & Career2.02×
09Soft drinksFood & Beverages1.89×
10Charitable organizationPolitics & Society1.77×
11TraditionPolitics & Society1.76×
12CocktailFood & Beverages1.75×
13Pizza HutFood & Beverages1.65×
14Snack foodFood & Beverages1.65×
15Nonprofit organizationPolitics & Society1.64×
16Discount storesShopping1.62×
17Domino's PizzaFood & Beverages1.55×
18SupermarketShopping1.54×
19Organic foodFood & Beverages1.53×
20GardeningHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Treacle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Treacle audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.77×
TraditionCONSERVATISM1.76×
Family OrientationCONSERVATISM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Treacle audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Early Adopter MentalityPOWER0.79×
ExtroversionTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Treacle have in United States?

Treacle has an estimated audience of 1,787,142 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Treacle fans?

63.8% of Treacle fans are female, 36.2% are male, with an average age of 35.8 years.

03

Which brands do Treacle fans like most?

Treacle fans show strongest brand affinity for Baking powder (7.65×), Nonprofit organization (1.64×), and Pizza Hut (1.65×) over the country average.

04

Where do Treacle fans live in United States?

Treacle fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Treacle fans also like?

Beyond Treacle itself, the audience over-indexes on Nonprofit organization (1.64×), Pizza Hut (1.65×), Hardware store (2.14×), and Pharmacy (2.02×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Treacle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Treacle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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