Rascasse Audience Intelligence

Turf Audience in United States

A data profile of the people who buy, follow and care about Turf in United States — modelled from more than twelve digital signal sources. Turf has an estimated audience of 1,036,619 people in United States.

#431among Singer-songwriter in United States#5126among Person in United States#2980in Music & Radio

The average Turf fan in United States is 32.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FIFA World Cup, Real Sociedad, La Liga, with strongest over-indexing on FIFA World Cup (3.56× the country average).

Demographically, the Turf audience skews balanced with an average age of 32.7, and over-indexes on personality traits such as Family Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Turf fan in United States is balanced, around 32.7 years old, with strong Family Orientation tendencies and a notable affinity for FIFA World Cup.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Turf profile in United States.

Audience size
1M
in United States
Gender
52.2%♀
47.8% male
Age
32.7
average years
Country rank
#23115
Person in United States
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Turf fans

52.2% are female, 47.8% are male, average age 32.7.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Turf audience in United States
MetricValue
Female52.2%
Male47.8%
Average age32.7
Estimated audience size1,036,619
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Turf audience in United States
Age bracketShare%
16-1936%
20-2924%
30-3917%
40-4913%
50+10%
Fig. 04

Worldwide distribution

14.0%

of the worldwide Turf audience comes from United States.

Worldwide audience distribution share by country for Turf
CountryShare
France44.2%
India15.4%
United States14.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Turf audience in United States is strongest.

Fig. 05

Top regions by affinity

Turf fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~50K1.94×
02Nevada~20K1.55×
03California~200K1.54×
04Texas~200K1.41×
05Utah~20K1.38×
06New Mexico~9K1.38×
07Oregon~20K1.33×
08Washington~30K1.20×
09Colorado~20K1.14×
10Nebraska~7K1.10×
11Kansas~10K1.09×
12Georgia~40K1.07×
13Florida~90K1.05×
14Illinois~40K1.05×
15Idaho~6K1.03×
16Oklahoma~10K1.02×
17North Dakota~3K1.02×
18Hawaii~5K1.00×
19Wyoming~2K1.00×
20Arkansas~10K0.99×
21Tennessee~20K0.96×
22Maryland~20K0.96×
23Louisiana~20K0.96×
24New Jersey~30K0.95×
25New York~70K0.94×
26Missouri~20K0.94×
27Alabama~20K0.94×
28Indiana~20K0.93×
29Connecticut~10K0.92×
30South Dakota~3K0.92×
31Massachusetts~20K0.91×
32Minnesota~20K0.91×
33Iowa~9K0.90×
34Mississippi~9K0.90×
35Washington, District of Columbia~3K0.90×
36Delaware~3K0.90×
37North Carolina~30K0.89×
38Rhode Island~3K0.89×
39Montana~3K0.89×
40South Carolina~20K0.88×
41Kentucky~10K0.88×
42Virginia~30K0.87×
43West Virginia~5K0.86×
44Maine~4K0.86×
45Pennsylvania~40K0.85×
46Ohio~30K0.85×
47Alaska~2K0.85×
48New Hampshire~4K0.83×
49Wisconsin~20K0.81×
50Michigan~30K0.79×
Fig. 06

Affinity by region

Affinity by region — Turf, United States
0.79×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Turf audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Turf audience
#·InterestCategoryAffinity×
01Deportivo AlavésSports31.50×
02Real SociedadSports30.88×
03Atlético MadridSports9.98×
04Elderly careHealth9.33×
05HandballSports8.25×
06La LigaSports7.86×
07ShakiraMusic & Radio6.76×
08Milwaukee BrewersSports6.32×
09Pittsburgh PiratesSports6.05×
10Non-alcoholic beverageFood & Beverages4.71×
11Detroit TigersSports4.54×
12FIFA World CupSports3.56×
13Solar energyHome & Garden3.34×
14Real Madrid C.F.Sports3.25×
15United Parcel ServiceBusiness & Career2.75×
16TelecommunicationTechnology & Electronics2.45×
17T-MobileTechnology & Electronics2.13×
18ReligionBusiness & Career1.95×
19Alcoholic beveragesFood & Beverages1.68×
20CookingFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Turf audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Turf audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.87×
SpiritualityBALANCE1.95×
Need for SecurityCONSERVATISM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Turf audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.54×
Luxury OrientationPREMIUM0.58×
Early Adopter MentalityPOWER0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Turf have in United States?

Turf has an estimated audience of 1,036,619 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Turf fans?

52.2% of Turf fans are female, 47.8% are male, with an average age of 32.7 years.

03

Which brands do Turf fans like most?

Turf fans show strongest brand affinity for FIFA World Cup (3.56×), Real Sociedad (30.88×), and La Liga (7.86×) over the country average.

04

Where do Turf fans live in United States?

Turf fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Turf fans also like?

Beyond Turf itself, the audience over-indexes on Real Sociedad (30.88×), La Liga (7.86×), Milwaukee Brewers (6.32×), and Detroit Tigers (4.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Turf audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Turf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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