Rascasse Audience Intelligence

Uncle Buck Audience in United States

A data profile of the people who buy, follow and care about Uncle Buck in United States — modelled from more than twelve digital signal sources. Uncle Buck has an estimated audience of 1,374,201 people in United States.

#43among Comedy in United States#1295among Movie / TV Show / Series in United States#3199in Movies & TV

The average Uncle Buck fan in United States is 40.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Reddit, Pinterest, McDonald's, with strongest over-indexing on Reddit (2.82× the country average).

Demographically, the Uncle Buck audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Uncle Buck fan in United States is more female, around 40.8 years old, with strong Family Orientation tendencies and a notable affinity for Reddit.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Uncle Buck profile in United States.

Audience size
1.4M
in United States
Gender
59.4%♀
40.6% male
Age
40.8
average years
Country rank
#18942
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Uncle Buck viewers

59.4% are female, 40.6% are male, average age 40.8.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Uncle Buck audience in United States
MetricValue
Female59.4%
Male40.6%
Average age40.8
Estimated audience size1,374,201
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Uncle Buck audience in United States
Age bracketShare%
16-196%
20-2925%
30-3929%
40-4924%
50+16%
Fig. 04

Worldwide distribution

95.7%

of the worldwide Uncle Buck audience comes from United States.

Worldwide audience distribution share by country for Uncle Buck
CountryShare
United States95.7%
Germany2.9%
Italy1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Uncle Buck audience in United States is strongest.

Fig. 05

Top regions by affinity

Uncle Buck fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~40K1.73×
02Iowa~20K1.48×
03Montana~6K1.48×
04North Dakota~4K1.29×
05Minnesota~20K1.20×
06Ohio~50K1.19×
07South Dakota~4K1.19×
08Illinois~60K1.18×
09Missouri~30K1.18×
10Nebraska~8K1.17×
11Michigan~40K1.16×
12New Hampshire~6K1.15×
13Maine~6K1.15×
14Indiana~30K1.12×
15Idaho~8K1.12×
16Pennsylvania~50K1.11×
17Kansas~10K1.10×
18West Virginia~7K1.08×
19Vermont~3K1.07×
20Connecticut~20K1.06×
21Oregon~20K1.05×
22Kentucky~20K1.04×
23Oklahoma~20K1.03×
24Alabama~20K1.02×
25Arkansas~10K0.98×
26New Mexico~7K0.98×
27Tennessee~30K0.97×
28Rhode Island~4K0.97×
29Alaska~3K0.97×
30Utah~10K0.95×
31Washington~30K0.94×
32Arizona~30K0.93×
33Colorado~20K0.93×
34Massachusetts~20K0.89×
35Delaware~3K0.85×
36North Carolina~40K0.83×
37South Carolina~20K0.83×
38Texas~100K0.79×
39Louisiana~10K0.79×
40New York~60K0.78×
41New Jersey~30K0.78×
42Mississippi~9K0.78×
43Florida~70K0.77×
44Nevada~10K0.77×
45Virginia~30K0.74×
46California~100K0.72×
47Georgia~30K0.72×
48Maryland~20K0.70×
49Hawaii~4K0.61×
50Washington, District of Columbia~2K0.56×
Fig. 06

Affinity by region

Affinity by region — Uncle Buck, United States
0.56×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Uncle Buck audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Uncle Buck audience
#·InterestCategoryAffinity×
01Weather forecastingHome & Garden4.02×
02Non-alcoholic beverageFood & Beverages3.58×
03SteakhouseFood & Beverages3.19×
04Rail transportTravel & Leisure3.13×
05FedExBusiness & Career2.95×
06RedditInternet & Social Media2.82×
07Britney SpearsMusic & Radio2.80×
08TV game showsMovies & TV2.73×
09SubwayFood & Beverages2.33×
10McDonald'sFood & Beverages2.21×
11PinterestInternet & Social Media2.03×
12TMZInternet & Social Media1.87×
13BarbecueFood & Beverages1.86×
14GrillingFood & Beverages1.79×
15Burger KingFood & Beverages1.78×
16Pizza HutFood & Beverages1.73×
17Country musicMusic & Radio1.65×
18EBayShopping1.60×
19WineFood & Beverages1.58×
20Donald TrumpPolitics & Society1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Uncle Buck audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Uncle Buck audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.70×
Career OrientationPOWER1.77×
TraditionCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Uncle Buck audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.32×
TravellingTHRILL0.44×
MindfulnessBALANCE0.45×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Uncle Buck have in United States?

Uncle Buck has an estimated audience of 1,374,201 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Uncle Buck viewers?

59.4% of Uncle Buck fans are female, 40.6% are male, with an average age of 40.8 years.

03

Which brands do Uncle Buck fans like most?

Uncle Buck fans show strongest brand affinity for Reddit (2.82×), Pinterest (2.03×), and McDonald's (2.21×) over the country average.

04

Where do Uncle Buck fans live in United States?

Uncle Buck fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Uncle Buck fans also like?

Beyond Uncle Buck itself, the audience over-indexes on Pinterest (2.03×), McDonald's (2.21×), Donald Trump (1.55×), and FedEx (2.95×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Uncle Buck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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