Uncle Buck Audience in United States

Uncle Buck logo

Uncle Buck has an estimated audience of 1,418,693 people in United States. 59.4% are female, 40.6% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Pillow, Saving, Mortgage insurance, Jack White, Temple Grandin.

The average Uncle Buck fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pillow, Saving, Mortgage insurance, with strongest over-indexing on Pillow (1.55× the country average). Demographically, the Uncle Buck audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Extroversion, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

Demographics of Uncle Buck fans

Demographic split for Uncle Buck audience in United States
MetricValue
Female59.4%
Male40.6%
Average age40.8
Estimated audience size1,418,693

Audience persona

The typical Uncle Buck fan in United States is more female, around 40.8 years old, with strong Extroversion tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Uncle Buck in United States
RegionReachAffinity
California114,1340.73×
Texas103,8590.85×
Florida74,6670.78×
New York65,5500.83×
Illinois57,7291.22×
Ohio54,2901.24×
Pennsylvania53,3371.12×
Michigan43,5551.17×
Wisconsin37,6381.76×
North Carolina37,2900.87×
Georgia32,6440.75×
Indiana30,1361.16×
New Jersey28,8050.8×
Tennessee28,0700.99×
Missouri27,5141.2×
Washington27,4580.96×
Arizona26,8900.93×
Virginia26,4370.77×
Massachusetts25,9640.93×
Minnesota24,8191.22×
Colorado21,0620.94×
Alabama20,0121.01×
Kentucky19,0731.07×
South Carolina17,7690.83×
Iowa17,3551.48×
Oregon16,9061.04×
Maryland16,7450.69×
Oklahoma16,2341.03×
Connecticut15,1231.06×
Louisiana14,6010.8×
Utah12,3640.97×
Kansas12,0981.08×
Arkansas11,1060.95×
Nevada10,5600.77×
Mississippi8,6740.74×
Nebraska8,2311.16×
Idaho7,6951.08×
West Virginia6,9651.05×
New Mexico6,8590.96×
New Hampshire6,3551.14×
Montana6,0151.53×
Maine5,7751.14×
Rhode Island4,3190.96×
South Dakota3,7851.15×
North Dakota3,6641.26×
Hawaii3,3420.55×
Delaware3,1470.8×
Alaska2,5600.84×
Vermont2,5131.01×
Wyoming2,3361.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Uncle Buck audience
BrandAffinityCategory
Pillow1.55×Home & Garden
Saving1.53×Business & Career
Mortgage insurance1.65×Business & Career
Jack White1.53×Movies & TV
Temple Grandin1.81×Literature
Julio Cesar Chavez Jr.1.72×Sports
Gaelic football1.52×Sports
The Professor (Gilligan's Island)2.62×
Grover Cleveland1.59×Politics & Society
Ironmongery1.72×Home & Garden
Gary Clark, Jr.2.09×Music & Radio
ABC iview2.12×Movies & TV
Roy Wood, Jr.1.89×Movies & TV
Roaming1.91×Technology & Electronics
Darlene Love1.55×Movies & TV
Jorja Fox1.71×Movies & TV
British Grand Prix1.65×Sports
Otome game1.56×Games
Albert Hammond, Jr.2.03×Music & Radio
Glucose Buddy1.7×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Uncle Buck audience
TraitClusterScore
ExtroversionTHRILL1.48
Career OrientationPOWER1.35
Community OrientationOPEN1.27
TraditionCONSERVATISM1.23
Convenience OrientationPREMIUM1.2
Social Media UsageJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Uncle Buck
CountryShare
United States95.9%
Germany2.7%
Italy1.3%

See Uncle Buck audiences in other countries

More Comedy audiences in United States

Frequently asked questions

How many fans does Uncle Buck have in United States?

Uncle Buck has an estimated audience of 1,418,693 people in United States, concentrated in California and Texas.

What is the gender split and age of Uncle Buck fans?

59.4% of Uncle Buck fans are female, 40.6% are male, with an average age of 40.8 years.

Which brands do Uncle Buck fans like most?

Uncle Buck fans show strongest brand affinity for Pillow (1.55×), Saving (1.53×), and Mortgage insurance (1.65×) over the country average.

Where do Uncle Buck fans live in United States?

Uncle Buck fans in United States are most concentrated in California (reach 114,134), Texas (reach 103,859), and Florida (reach 74,667). These three regions account for the largest share of the active audience.

What other brands do Uncle Buck fans also like?

Beyond Uncle Buck itself, the audience over-indexes on Saving (1.53×), Mortgage insurance (1.65×), Jack White (1.53×), and Temple Grandin (1.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Uncle Buck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.