Union (American Civil War) Audience in United States

Union (American Civil War) logo

Union (American Civil War) has an estimated audience of 3,650,763 people in United States. 37.9% are female, 62.1% are male, average age 48.0. Top regions: California, Texas, New Jersey. Top brand affinities: Urban Outfitters, Israel, Nebraska Cornhuskers football, Giorgio A. Tsoukalos, Comayagua.

The average Union (American Civil War) fan in United States is 48.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New Jersey. Top brand affinities include Urban Outfitters, Israel, Nebraska Cornhuskers football, with strongest over-indexing on Urban Outfitters (3.67× the country average). Demographically, the Union (American Civil War) audience skews more male with an average age of 48.0, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Union (American Civil War) fans

Demographic split for Union (American Civil War) audience in United States
MetricValue
Female37.9%
Male62.1%
Average age48.0
Estimated audience size3,650,763

Audience persona

The typical Union (American Civil War) fan in United States is more male, around 48.0 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Union (American Civil War) in United States
RegionReachAffinity
California573,7081.43×
Texas315,0871×
New Jersey248,4292.68×
New York224,7371.1×
Pennsylvania204,2811.66×
Florida188,9010.76×
Illinois175,2091.44×
Ohio112,3021×
Massachusetts104,7821.46×
Missouri96,2651.64×
North Carolina91,5020.83×
Washington86,7451.18×
Michigan80,4100.84×
Georgia79,9880.71×
Virginia70,7020.8×
South Carolina68,8621.25×
Arizona68,6860.92×
Indiana68,3371.02×
Tennessee56,5140.77×
Oklahoma56,2711.39×
Maryland55,9430.89×
Wisconsin53,0940.97×
Colorado49,0380.85×
Kentucky46,4651.02×
Minnesota41,9400.8×
Oregon40,7870.97×
Connecticut35,2750.96×
Louisiana34,2400.73×
Nevada33,5680.95×
Alabama31,9800.63×
Mississippi31,1141.03×
Utah29,6890.91×
Kansas25,4890.89×
Iowa24,2920.81×
Nebraska22,0481.2×
Arkansas20,6080.69×
Maine19,7401.51×
West Virginia15,4920.91×
New Hampshire14,8041.03×
New Mexico13,7940.75×
Idaho13,4620.74×
Washington, District of Columbia13,1731.2×
Delaware12,8591.28×
Hawaii10,5350.67×
Rhode Island7,9180.68×
Montana7,6040.75×
Vermont5,2200.81×
Alaska4,7510.61×
Wyoming4,5040.83×
South Dakota4,3190.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Union (American Civil War) audience
BrandAffinityCategory
Urban Outfitters3.67×Shopping
Israel1.83×Travel & Leisure
Nebraska Cornhuskers football2.97×Sports
Giorgio A. Tsoukalos16.67×Literature
Comayagua16.34×Travel & Leisure
Pillow1.52×Home & Garden
Monogram2.5×Home & Garden
Glossier3.38×Beauty & Wellness
3D printing1.57×Technology & Electronics
Grammarly2.75×Business & Career
Urban horticulture2.08×Home & Garden
Home staging2.8×Home & Garden
Keith Stanfield3.39×Movies & TV
Jesse Plemons1.72×Movies & TV
MK2.07×Music & Radio
Nipsey Hussle2.85×Music & Radio
Jaws2.66×Movies & TV
Jeep Wagoneer2.73×Cars & Mobility
Wikia1.57×Internet & Social Media
Ridgewood, New Jersey6.42×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Union (American Civil War) audience
TraitClusterScore
PatriotismCONSERVATISM3.56
TraditionCONSERVATISM1.38
Need for SecurityCONSERVATISM1.36
Community OrientationOPEN1.33
SpiritualityBALANCE1.3
SustainabilityBALANCE1.29

Worldwide distribution

Worldwide audience distribution share by country for Union (American Civil War)
CountryShare
United States60.9%
India8.4%
United Kingdom3.0%

See Union (American Civil War) audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Union (American Civil War) have in United States?

Union (American Civil War) has an estimated audience of 3,650,763 people in United States, concentrated in California and Texas.

What is the gender split and age of Union (American Civil War) fans?

37.9% of Union (American Civil War) fans are female, 62.1% are male, with an average age of 48.0 years.

Which brands do Union (American Civil War) fans like most?

Union (American Civil War) fans show strongest brand affinity for Urban Outfitters (3.67×), Israel (1.83×), and Nebraska Cornhuskers football (2.97×) over the country average.

Where do Union (American Civil War) fans live in United States?

Union (American Civil War) fans in United States are most concentrated in California (reach 573,708), Texas (reach 315,087), and New Jersey (reach 248,429). These three regions account for the largest share of the active audience.

What other brands do Union (American Civil War) fans also like?

Beyond Union (American Civil War) itself, the audience over-indexes on Israel (1.83×), Nebraska Cornhuskers football (2.97×), Giorgio A. Tsoukalos (16.67×), and Comayagua (16.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Union (American Civil War). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.