Rascasse Audience Intelligence

Union (American Civil War) Audience in United States

A data profile of the people who buy, follow and care about Union (American Civil War) in United States — modelled from more than twelve digital signal sources. Union (American Civil War) has an estimated audience of 3,650,763 people in United States.

#4548among Topic in United States#564in Politics & Society

The average Union (American Civil War) fan in United States is 48.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, New Jersey, Texas.

Top brand affinities include Saving Private Ryan, Chuck Norris, Hobby Lobby, with strongest over-indexing on Saving Private Ryan (16.86× the country average).

Demographically, the Union (American Civil War) audience skews more male with an average age of 48.0, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Union (American Civil War) fan in United States is more male, around 48.0 years old, with strong Patriotism tendencies and a notable affinity for Saving Private Ryan.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Union (American Civil War) profile in United States.

Audience size
3.7M
in United States
Gender
37.9%♀
62.1% male
Age
48.0
average years
Country rank
#8702
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Union (American Civil War) fans

37.9% are female, 62.1% are male, average age 48.0.

Fig. 02

Gender split

37.9%
Female
62.1%
Male
Demographic split for Union (American Civil War) audience in United States
MetricValue
Female37.9%
Male62.1%
Average age48.0
Estimated audience size3,650,763
Fig. 03

Age distribution

Ø 48.0
average years
Age distribution of the Union (American Civil War) audience in United States
Age bracketShare%
16-198%
20-2910%
30-3914%
40-4921%
50+48%
Fig. 04

Worldwide distribution

60.7%

of the worldwide Union (American Civil War) audience comes from United States.

Worldwide audience distribution share by country for Union (American Civil War)
CountryShare
United States60.7%
India8.3%
United Kingdom3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Union (American Civil War) audience in United States is strongest.

Fig. 05

Top regions by affinity

Union (American Civil War) fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~400K3.90×
02Missouri~100K2.29×
03Maine~30K2.22×
04Illinois~200K1.56×
05California~600K1.50×
06Massachusetts~100K1.50×
07South Carolina~80K1.44×
08Pennsylvania~200K1.39×
09Mississippi~40K1.29×
10Kentucky~50K1.20×
11Nebraska~20K1.20×
12Delaware~10K1.15×
13Oklahoma~50K1.11×
14New York~200K1.08×
15Washington, District of Columbia~10K1.08×
16Washington~80K1.07×
17West Virginia~20K1.06×
18Ohio~100K1.05×
19Wisconsin~60K1.05×
20Indiana~70K1.04×
21Oregon~40K1.00×
22Connecticut~40K0.96×
23New Hampshire~10K0.96×
24Texas~300K0.94×
25Kansas~30K0.91×
26Utah~30K0.89×
27Iowa~30K0.87×
28Nevada~30K0.82×
29Vermont~5K0.80×
30Arizona~60K0.77×
31Michigan~70K0.76×
32Maryland~50K0.76×
33North Carolina~80K0.73×
34Louisiana~30K0.73×
35Minnesota~40K0.72×
36Colorado~40K0.71×
37Montana~7K0.71×
38Virginia~60K0.70×
39Idaho~10K0.70×
40New Mexico~10K0.68×
41Rhode Island~8K0.67×
42Tennessee~50K0.66×
43Alaska~5K0.66×
44Arkansas~20K0.64×
45Hawaii~10K0.63×
46Florida~200K0.62×
47North Dakota~5K0.62×
48Georgia~70K0.61×
49South Dakota~5K0.60×
50Alabama~30K0.57×
Fig. 06

Affinity by region

Affinity by region — Union (American Civil War), United States
0.57×1.00×3.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Union (American Civil War) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Union (American Civil War) audience
#·InterestCategoryAffinity×
01Enemy at the GatesMovies & TV22.59×
02Saving Private RyanMovies & TV16.86×
03SimCityGames12.21×
04Freedom of speechPolitics & Society6.32×
05Supreme Court of the United StatesPolitics & Society5.19×
06Navy Federal Credit UnionBusiness & Career4.15×
07PatriotismPolitics & Society3.99×
08Chuck NorrisMovies & TV3.97×
09Drudge ReportSports3.83×
10Sustainable energyHome & Garden3.09×
11New York PostNews2.58×
12Tractor Supply CompanyShopping2.57×
13Renewable energyBusiness & Career2.45×
14PhilanthropyArts & Culture2.30×
15Ace HardwareHome & Garden2.07×
16Hobby LobbyHome & Garden2.04×
17Chick-fil-AFood & Beverages1.85×
18Nonprofit organizationPolitics & Society1.73×
19Texas RoadhouseFood & Beverages1.54×
20FlowerHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Union (American Civil War) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Union (American Civil War) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.34×
IndividualismJOY1.61×
Career OrientationPOWER1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Union (American Civil War) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
Design AffinityPREMIUM0.80×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Union (American Civil War) have in United States?

Union (American Civil War) has an estimated audience of 3,650,763 people in United States, concentrated in California and New Jersey.

02

What is the gender split and age of Union (American Civil War) fans?

37.9% of Union (American Civil War) fans are female, 62.1% are male, with an average age of 48.0 years.

03

Which brands do Union (American Civil War) fans like most?

Union (American Civil War) fans show strongest brand affinity for Saving Private Ryan (16.86×), Chuck Norris (3.97×), and Hobby Lobby (2.04×) over the country average.

04

Where do Union (American Civil War) fans live in United States?

Union (American Civil War) fans in United States are most concentrated in California (reach ~600K), New Jersey (reach ~400K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Union (American Civil War) fans also like?

Beyond Union (American Civil War) itself, the audience over-indexes on Chuck Norris (3.97×), Hobby Lobby (2.04×), Drudge Report (3.83×), and Enemy at the Gates (22.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Union (American Civil War) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Union (American Civil War). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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