United States Department of Homeland Security Audience in United States
United States Department of Homeland Security has an estimated audience of 3,829,662 people in United States. 39.4% are female, 60.6% are male, average age 45.1. Top regions: Texas, Florida, California. Top brand affinities: Urban Outfitters, Israel, Product design, Wok, Goop.
The average United States Department of Homeland Security fan in United States is 45.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Urban Outfitters, Israel, Product design, with strongest over-indexing on Urban Outfitters (14.42× the country average). Demographically, the United States Department of Homeland Security audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: NGO / Political Party
Demographics of United States Department of Homeland Security fans
| Metric | Value |
|---|---|
| Female | 39.4% |
| Male | 60.6% |
| Average age | 45.1 |
| Estimated audience size | 3,829,662 |
Audience persona
The typical United States Department of Homeland Security fan in United States is more male, around 45.1 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 483,713 | 1.47× |
| Florida | 474,388 | 1.83× |
| California | 427,572 | 1.02× |
| New York | 328,900 | 1.54× |
| Georgia | 156,707 | 1.33× |
| New Jersey | 150,021 | 1.54× |
| Virginia | 141,810 | 1.52× |
| Maryland | 123,827 | 1.88× |
| Illinois | 121,880 | 0.96× |
| North Carolina | 119,213 | 1.03× |
| Pennsylvania | 109,907 | 0.85× |
| Massachusetts | 99,479 | 1.32× |
| Ohio | 90,708 | 0.77× |
| Washington | 76,305 | 0.99× |
| Indiana | 75,935 | 1.09× |
| Michigan | 74,117 | 0.74× |
| South Carolina | 72,362 | 1.26× |
| Tennessee | 72,181 | 0.94× |
| Arizona | 68,513 | 0.88× |
| Missouri | 57,104 | 0.93× |
| Louisiana | 49,177 | 1× |
| Colorado | 47,385 | 0.79× |
| Minnesota | 45,527 | 0.83× |
| Connecticut | 39,490 | 1.03× |
| Kentucky | 39,029 | 0.81× |
| Oklahoma | 37,006 | 0.87× |
| Alabama | 36,410 | 0.68× |
| Oregon | 35,980 | 0.82× |
| Wisconsin | 35,661 | 0.62× |
| Nevada | 33,926 | 0.92× |
| Washington, District of Columbia | 33,913 | 2.95× |
| Kansas | 30,540 | 1.01× |
| Mississippi | 27,718 | 0.88× |
| Arkansas | 27,561 | 0.87× |
| Iowa | 25,772 | 0.82× |
| Utah | 25,629 | 0.75× |
| New Mexico | 21,483 | 1.12× |
| Nebraska | 21,003 | 1.09× |
| Idaho | 12,989 | 0.68× |
| Hawaii | 12,500 | 0.76× |
| Rhode Island | 11,692 | 0.96× |
| Delaware | 10,471 | 0.99× |
| West Virginia | 9,972 | 0.56× |
| New Hampshire | 9,773 | 0.65× |
| Maine | 8,513 | 0.62× |
| South Dakota | 8,382 | 0.95× |
| North Dakota | 6,582 | 0.84× |
| Montana | 5,296 | 0.5× |
| Alaska | 4,923 | 0.6× |
| Vermont | 4,518 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 14.42× | Shopping |
| Israel | 4.81× | Travel & Leisure |
| Product design | 3.62× | Business & Career |
| Wok | 11.53× | Food & Beverages |
| Goop | 8.21× | Internet & Social Media |
| Governor of Michigan | 11.21× | Politics & Society |
| Vocal harmony | 6.53× | Music & Radio |
| Jeep Wagoneer | 8.22× | Cars & Mobility |
| Google Home | 8.07× | Technology & Electronics |
| Hibachi | 9.74× | Food & Beverages |
| Grinch | 4.85× | Movies & TV |
| Cherish (group) | 11.7× | Music & Radio |
| Grace Slick | 9.26× | Music & Radio |
| headspace | 9.72× | Health |
| Kikar HaShabbat | 16.19× | News |
| El Paso County, Colorado | 12× | Travel & Leisure |
| Hipster | 8.47× | Politics & Society |
| Goma | 14.21× | Travel & Leisure |
| La Jolla | 7.39× | Travel & Leisure |
| TV Fanatic | 8.04× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 7.48 |
| Need for Security | CONSERVATISM | 1.61 |
| Individualism | JOY | 1.4 |
| Risk Appetite | THRILL | 1.38 |
| Community Orientation | OPEN | 1.36 |
| Career Orientation | POWER | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 88.5% |
| Canada | 2.4% |
| Germany | 1.3% |
See United States Department of Homeland Security audiences in other countries
- United States Department of Homeland Security — Germany
- United States Department of Homeland Security — United Kingdom
- United States Department of Homeland Security — France
- United States Department of Homeland Security — Italy
- United States Department of Homeland Security — Spain
- United States Department of Homeland Security — Brazil
- United States Department of Homeland Security — Japan
- United States Department of Homeland Security — South Korea
- United States Department of Homeland Security — India
More Politics & Society audiences in United States
- Department of Motor Vehicles (20,323,665)
- SSA (17,557,089)
- FAFSA (14,175,776)
- AARP (12,709,235)
- United States Army (12,106,369)
Frequently asked questions
How many fans does United States Department of Homeland Security have in United States?
United States Department of Homeland Security has an estimated audience of 3,829,662 people in United States, concentrated in Texas and Florida.
What is the gender split and age of United States Department of Homeland Security fans?
39.4% of United States Department of Homeland Security fans are female, 60.6% are male, with an average age of 45.1 years.
Which brands do United States Department of Homeland Security fans like most?
United States Department of Homeland Security fans show strongest brand affinity for Urban Outfitters (14.42×), Israel (4.81×), and Product design (3.62×) over the country average.
Where do United States Department of Homeland Security fans live in United States?
United States Department of Homeland Security fans in United States are most concentrated in Texas (reach 483,713), Florida (reach 474,388), and California (reach 427,572). These three regions account for the largest share of the active audience.
What other brands do United States Department of Homeland Security fans also like?
Beyond United States Department of Homeland Security itself, the audience over-indexes on Israel (4.81×), Product design (3.62×), Wok (11.53×), and Goop (8.21×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for United States Department of Homeland Security. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.