Rascasse Audience Intelligence

United States Department of Homeland Security Audience in United States

A data profile of the people who buy, follow and care about United States Department of Homeland Security in United States — modelled from more than twelve digital signal sources. United States Department of Homeland Security has an estimated audience of 3,921,652 people in United States.

#36among NGO / Political Party in United States#534in Politics & Society

The average United States Department of Homeland Security fan in United States is 45.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Public security, Chuck Norris, War on Terror, with strongest over-indexing on Public security (5.58× the country average).

Demographically, the United States Department of Homeland Security audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical United States Department of Homeland Security fan in United States is more male, around 45.1 years old, with strong Patriotism tendencies and a notable affinity for Public security.

Category: Politics & Society · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the United States Department of Homeland Security profile in United States.

Audience size
3.9M
in United States
Gender
39.4%♀
60.6% male
Age
45.1
average years
Country rank
#8166
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+173%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of United States Department of Homeland Security fans

39.4% are female, 60.6% are male, average age 45.1.

Fig. 02

Gender split

39.4%
Female
60.6%
Male
Demographic split for United States Department of Homeland Security audience in United States
MetricValue
Female39.4%
Male60.6%
Average age45.1
Estimated audience size3,921,652
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the United States Department of Homeland Security audience in United States
Age bracketShare%
16-1911%
20-2912%
30-3917%
40-4923%
50+36%
Fig. 04

Worldwide distribution

88.8%

of the worldwide United States Department of Homeland Security audience comes from United States.

Worldwide audience distribution share by country for United States Department of Homeland Security
CountryShare
United States88.8%
Canada2.7%
Germany1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the United States Department of Homeland Security audience in United States is strongest.

Fig. 05

Top regions by affinity

United States Department of Homeland Security fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K2.54×
02Maryland~100K1.65×
03Minnesota~80K1.55×
04Florida~400K1.39×
05Virginia~100K1.34×
06New Mexico~20K1.27×
07New Jersey~100K1.20×
08Oregon~50K1.19×
09South Dakota~10K1.16×
10Texas~400K1.14×
11New York~200K1.14×
12Nebraska~20K1.12×
13Washington~90K1.11×
14Massachusetts~80K1.11×
15Kansas~30K1.07×
16Arizona~80K1.04×
17Missouri~60K1.03×
18Georgia~100K1.01×
19Illinois~100K1.00×
20Maine~10K1.00×
21California~400K0.99×
22Delaware~10K0.99×
23Indiana~70K0.98×
24North Dakota~8K0.98×
25Oklahoma~40K0.97×
26Colorado~60K0.93×
27Connecticut~40K0.93×
28Nevada~30K0.93×
29Alaska~8K0.93×
30South Carolina~50K0.92×
31Iowa~30K0.92×
32North Carolina~100K0.89×
33Rhode Island~10K0.89×
34New Hampshire~10K0.88×
35Idaho~20K0.87×
36Montana~9K0.87×
37Michigan~90K0.86×
38Tennessee~70K0.86×
39Arkansas~30K0.86×
40Wisconsin~50K0.85×
41Vermont~6K0.85×
42Hawaii~10K0.84×
43Pennsylvania~100K0.83×
44Louisiana~40K0.82×
45Ohio~90K0.79×
46Mississippi~20K0.78×
47Utah~30K0.77×
48Kentucky~40K0.76×
49West Virginia~10K0.72×
50Alabama~40K0.70×
Fig. 06

Affinity by region

Affinity by region — United States Department of Homeland Security, United States
0.70×1.00×2.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the United States Department of Homeland Security audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for United States Department of Homeland Security audience
#·InterestCategoryAffinity×
01War on TerrorPolitics & Society13.62×
02NATOPolitics & Society7.00×
03Public securityPolitics & Society5.58×
04Federal Bureau of InvestigationPolitics & Society4.50×
05Public administrationBusiness & Career4.03×
06PatriotismPolitics & Society3.08×
07Chuck NorrisMovies & TV3.05×
08Drudge ReportSports2.84×
09Political scienceBusiness & Career2.65×
10Non-governmental organizationPolitics & Society2.38×
11New York PostNews2.20×
12FundraisingBusiness & Career1.96×
13ExpediaTravel & Leisure1.95×
14Ace HardwareHome & Garden1.78×
15United States Postal ServiceBusiness & Career1.76×
16UniversityBusiness & Career1.70×
17United Parcel ServiceBusiness & Career1.68×
18MSNNews1.64×
19MenardsHome & Garden1.60×
20Chick-fil-AFood & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the United States Department of Homeland Security audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by United States Department of Homeland Security audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM8.98×
Need for SecurityCONSERVATISM1.73×
IndividualismJOY1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by United States Department of Homeland Security audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.73×
Design AffinityPREMIUM0.73×
Pet OwnershipJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does United States Department of Homeland Security have in United States?

United States Department of Homeland Security has an estimated audience of 3,921,652 people in United States, concentrated in California and Texas.

02

What is the gender split and age of United States Department of Homeland Security fans?

39.4% of United States Department of Homeland Security fans are female, 60.6% are male, with an average age of 45.1 years.

03

Which brands do United States Department of Homeland Security fans like most?

United States Department of Homeland Security fans show strongest brand affinity for Public security (5.58×), Chuck Norris (3.05×), and War on Terror (13.62×) over the country average.

04

Where do United States Department of Homeland Security fans live in United States?

United States Department of Homeland Security fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do United States Department of Homeland Security fans also like?

Beyond United States Department of Homeland Security itself, the audience over-indexes on Chuck Norris (3.05×), War on Terror (13.62×), United States Postal Service (1.76×), and MSN (1.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See United States Department of Homeland Security audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for United States Department of Homeland Security. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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