United States Holocaust Memorial Museum Audience in United States

United States Holocaust Memorial Museum logo

United States Holocaust Memorial Museum has an estimated audience of 1,085,353 people in United States. 63.3% are female, 36.7% are male, average age 46.4. Top regions: Washington, District of Columbia, Virginia, Maryland. Top brand affinities: Urban Outfitters, Natural rubber, Solo climbing, Enfamil, Layne Staley.

The average United States Holocaust Memorial Museum fan in United States is 46.4 years old, more female, and lives primarily in Washington, District of Columbia. The audience is concentrated in Washington, District of Columbia, Virginia, Maryland. Top brand affinities include Urban Outfitters, Natural rubber, Solo climbing, with strongest over-indexing on Urban Outfitters (4.15× the country average). Demographically, the United States Holocaust Memorial Museum audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: POI · Subtype: Museum

Demographics of United States Holocaust Memorial Museum fans

Demographic split for United States Holocaust Memorial Museum audience in United States
MetricValue
Female63.3%
Male36.7%
Average age46.4
Estimated audience size1,085,353

Audience persona

The typical United States Holocaust Memorial Museum fan in United States is more female, around 46.4 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for United States Holocaust Memorial Museum in United States
RegionReachAffinity
Washington, District of Columbia119,47636.62×
Virginia50,5121.91×
Maryland33,5231.8×
California17,7670.15×
Florida16,3770.22×
New York16,3710.27×
Texas14,9950.16×
Pennsylvania13,7800.38×
North Carolina10,4090.32×
New Jersey8,2170.3×
Ohio7,6790.23×
Illinois7,0780.2×
Georgia6,6540.2×
Massachusetts5,5810.26×
Washington5,0210.23×
Michigan4,8930.17×
Tennessee4,8430.22×
Indiana4,5820.23×
Minnesota4,1610.27×
South Carolina3,6810.23×
Colorado3,6490.21×
Wisconsin3,4410.21×
Missouri3,3530.19×
Arizona3,1120.14×
Kentucky2,9750.22×
Connecticut2,5310.23×
Utah2,4840.26×
Iowa2,4400.27×
Oklahoma2,3380.19×
Kansas2,1550.25×
Louisiana2,1020.15×
Alabama2,0920.14×
West Virginia1,9070.38×
Oregon1,8790.15×
Nevada1,6870.16×
Arkansas1,6420.18×
Nebraska1,4300.26×
Idaho1,2850.24×
Mississippi1,2230.14×
Delaware1,1990.4×
New Hampshire1,0720.25×
Maine8030.21×
North Dakota7880.35×
New Mexico7200.13×
Rhode Island6960.2×
Hawaii6330.14×
Montana5660.19×
South Dakota5010.2×
Vermont3860.2×
Alaska3810.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for United States Holocaust Memorial Museum audience
BrandAffinityCategory
Urban Outfitters4.15×Shopping
Natural rubber1.8×Cars & Mobility
Solo climbing3.94×Sports
Enfamil3.62×Kids & Family
Layne Staley3.34×Music & Radio
Parma6.16×Travel & Leisure
Al Ahly SC3.77×Sports
Hebe2.87×Home & Garden
Business English2.35×Business & Career
Albany County, New York4.19×Travel & Leisure
Brunello Cucinelli2.63×Fashion & Accessoires
Final Fantasy VII (Famicom)4.44×Games
Canino7.83×Travel & Leisure
Janitor1.89×Home & Garden
WKRN-TV1.9×Movies & TV
WFTS-TV1.68×Movies & TV
WGN-TV1.51×Movies & TV
Houston County, Georgia7.03×Travel & Leisure
Iowa Speedway5.7×Sports
Cachorros2.62×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by United States Holocaust Memorial Museum audience
TraitClusterScore
PatriotismCONSERVATISM3.93
SpiritualityBALANCE2.16
IndividualismJOY1.99
Community OrientationOPEN1.89
Career OrientationPOWER1.45
TraditionCONSERVATISM1.43

Worldwide distribution

Worldwide audience distribution share by country for United States Holocaust Memorial Museum
CountryShare
United States82.6%
United Kingdom3.1%
Brazil2.6%

See United States Holocaust Memorial Museum audiences in other countries

More Museum audiences in United States

Frequently asked questions

How many fans does United States Holocaust Memorial Museum have in United States?

United States Holocaust Memorial Museum has an estimated audience of 1,085,353 people in United States, concentrated in Washington, District of Columbia and Virginia.

What is the gender split and age of United States Holocaust Memorial Museum fans?

63.3% of United States Holocaust Memorial Museum fans are female, 36.7% are male, with an average age of 46.4 years.

Which brands do United States Holocaust Memorial Museum fans like most?

United States Holocaust Memorial Museum fans show strongest brand affinity for Urban Outfitters (4.15×), Natural rubber (1.8×), and Solo climbing (3.94×) over the country average.

Where do United States Holocaust Memorial Museum fans live in United States?

United States Holocaust Memorial Museum fans in United States are most concentrated in Washington, District of Columbia (reach 119,476), Virginia (reach 50,512), and Maryland (reach 33,523). These three regions account for the largest share of the active audience.

What other brands do United States Holocaust Memorial Museum fans also like?

Beyond United States Holocaust Memorial Museum itself, the audience over-indexes on Natural rubber (1.8×), Solo climbing (3.94×), Enfamil (3.62×), and Layne Staley (3.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for United States Holocaust Memorial Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.