Urban park Audience in United States

Urban park logo

Urban park has an estimated audience of 1,274,190 people in United States. 63.5% are female, 36.5% are male, average age 41.3. Top regions: Texas, California, North Carolina. Top brand affinities: Pillow, Natural rubber, Saving, Nationality, Nebraska.

The average Urban park fan in United States is 41.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, North Carolina. Top brand affinities include Pillow, Natural rubber, Saving, with strongest over-indexing on Pillow (2.24× the country average). Demographically, the Urban park audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Community Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Touchpoint

Demographics of Urban park fans

Demographic split for Urban park audience in United States
MetricValue
Female63.5%
Male36.5%
Average age41.3
Estimated audience size1,274,190

Audience persona

The typical Urban park fan in United States is more female, around 41.3 years old, with strong Community Orientation tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Urban park in United States
RegionReachAffinity
Texas130,2351.19×
California101,9500.73×
North Carolina91,6672.39×
Florida90,0761.04×
New York49,5030.7×
Minnesota44,6672.45×
New Mexico38,9286.09×
Massachusetts36,3361.45×
Illinois36,0290.85×
Alabama28,3641.59×
Pennsylvania27,5780.64×
Maryland23,5261.07×
Wisconsin20,2031.05×
Virginia20,1770.65×
Ohio19,7110.5×
Georgia19,6310.5×
New Jersey18,4620.57×
Tennessee16,9850.66×
Arizona16,1580.62×
Colorado13,5590.68×
Indiana13,4430.58×
Michigan13,4260.4×
Missouri10,8490.53×
Washington10,3450.4×
Louisiana9,1410.56×
South Carolina8,4320.44×
Connecticut7,8150.61×
Oregon7,6610.52×
Oklahoma6,8060.48×
Washington, District of Columbia6,0301.57×
Mississippi5,8750.56×
Arkansas5,6540.54×
Kentucky5,0230.31×
West Virginia4,8500.82×
Alaska4,8401.78×
Nebraska4,5650.71×
Kansas4,4800.45×
Idaho4,4790.7×
Hawaii4,2780.78×
Iowa4,2530.41×
Montana4,2191.19×
Nevada4,2040.34×
South Dakota4,1651.41×
Vermont4,1401.85×
North Dakota4,0551.55×
New Hampshire3,9960.8×
Wyoming3,9232.08×
Rhode Island3,8590.95×
Maine3,8570.84×
Utah3,8080.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Urban park audience
BrandAffinityCategory
Pillow2.24×Home & Garden
Natural rubber1.55×Cars & Mobility
Saving2.18×Business & Career
Nationality1.53×Politics & Society
Nebraska1.84×Travel & Leisure
3D printing1.7×Technology & Electronics
Sinaloa1.72×Travel & Leisure
Boracay4.17×Travel & Leisure
Public speaking1.64×Politics & Society
MK1.68×Music & Radio
English literature2.64×Literature
Sailor1.77×Travel & Leisure
Voter registration1.65×Politics & Society
Geothermal heating3.35×Home & Garden
Janitor2.15×Home & Garden
Necktie1.67×Fashion & Accessoires
New Era (Namibia)2.6×News
Google Analytics1.59×Internet & Social Media
San Pellegrino2.2×Food & Beverages
CAC 401.57×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Urban park audience
TraitClusterScore
Community OrientationOPEN1.95
Design AffinityPREMIUM1.69
DIY MentalityTHRILL1.63
Family OrientationCONSERVATISM1.61
TravellingTHRILL1.56
Convenience OrientationPREMIUM1.53

Worldwide distribution

Worldwide audience distribution share by country for Urban park
CountryShare
United States36.9%
United Kingdom6.1%
Brazil5.3%

See Urban park audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Urban park have in United States?

Urban park has an estimated audience of 1,274,190 people in United States, concentrated in Texas and California.

What is the gender split and age of Urban park fans?

63.5% of Urban park fans are female, 36.5% are male, with an average age of 41.3 years.

Which brands do Urban park fans like most?

Urban park fans show strongest brand affinity for Pillow (2.24×), Natural rubber (1.55×), and Saving (2.18×) over the country average.

Where do Urban park fans live in United States?

Urban park fans in United States are most concentrated in Texas (reach 130,235), California (reach 101,950), and North Carolina (reach 91,667). These three regions account for the largest share of the active audience.

What other brands do Urban park fans also like?

Beyond Urban park itself, the audience over-indexes on Natural rubber (1.55×), Saving (2.18×), Nationality (1.53×), and Nebraska (1.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Urban park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.