USA Gymnastics Audience in United States
USA Gymnastics has an estimated audience of 848,464 people in United States. 71.8% are female, 28.2% are male, average age 35.6. Top regions: California, Texas, Florida. Top brand affinities: Kendra Scott, Product design, UK garage, Alaska, Isometric exercise.
The average USA Gymnastics fan in United States is 35.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kendra Scott, Product design, UK garage, with strongest over-indexing on Kendra Scott (4.59× the country average). Demographically, the USA Gymnastics audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Community Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Team
Demographics of USA Gymnastics fans
| Metric | Value |
|---|---|
| Female | 71.8% |
| Male | 28.2% |
| Average age | 35.6 |
| Estimated audience size | 848,464 |
Audience persona
The typical USA Gymnastics fan in United States is more female, around 35.6 years old, with strong Community Orientation tendencies and a notable affinity for Kendra Scott.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 90,882 | 0.97× |
| Texas | 60,353 | 0.83× |
| Florida | 49,838 | 0.87× |
| New York | 41,080 | 0.87× |
| Illinois | 37,690 | 1.33× |
| Pennsylvania | 31,248 | 1.09× |
| Ohio | 25,863 | 0.99× |
| North Carolina | 25,342 | 0.99× |
| Arizona | 24,901 | 1.44× |
| Massachusetts | 23,899 | 1.43× |
| Virginia | 23,889 | 1.16× |
| Georgia | 22,773 | 0.87× |
| Minnesota | 22,530 | 1.85× |
| Michigan | 21,757 | 0.98× |
| New Jersey | 21,308 | 0.99× |
| Tennessee | 17,135 | 1.01× |
| Washington | 16,430 | 0.97× |
| Wisconsin | 16,166 | 1.27× |
| Indiana | 15,926 | 1.03× |
| Maryland | 15,901 | 1.09× |
| Colorado | 14,081 | 1.05× |
| Missouri | 12,930 | 0.95× |
| Alabama | 12,159 | 1.03× |
| South Carolina | 11,450 | 0.9× |
| Connecticut | 9,835 | 1.16× |
| Kentucky | 9,043 | 0.85× |
| Louisiana | 9,004 | 0.82× |
| Utah | 8,564 | 1.13× |
| Oregon | 8,269 | 0.85× |
| Iowa | 7,784 | 1.11× |
| Oklahoma | 7,373 | 0.78× |
| Kansas | 6,717 | 1× |
| Nevada | 5,531 | 0.67× |
| Arkansas | 5,012 | 0.72× |
| Nebraska | 4,529 | 1.06× |
| Mississippi | 4,163 | 0.6× |
| New Mexico | 3,760 | 0.88× |
| New Hampshire | 3,641 | 1.09× |
| Hawaii | 3,488 | 0.96× |
| Washington, District of Columbia | 3,325 | 1.3× |
| Maine | 3,324 | 1.09× |
| Idaho | 3,321 | 0.78× |
| West Virginia | 3,198 | 0.81× |
| Rhode Island | 2,566 | 0.95× |
| South Dakota | 2,188 | 1.12× |
| Delaware | 2,014 | 0.86× |
| Montana | 1,997 | 0.85× |
| North Dakota | 1,864 | 1.07× |
| Alaska | 1,430 | 0.79× |
| Vermont | 1,308 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kendra Scott | 4.59× | Fashion & Accessoires |
| Product design | 2.7× | Business & Career |
| UK garage | 6.27× | Music & Radio |
| Alaska | 1.54× | Travel & Leisure |
| Isometric exercise | 7.57× | Sports |
| Mothercare | 2.4× | Kids & Family |
| Nebraska | 2× | Travel & Leisure |
| Edvard Grieg | 18.46× | Literature |
| Monogram | 2.79× | Home & Garden |
| Stamp collecting | 3.31× | Home & Garden |
| Kansas | 1.64× | Travel & Leisure |
| Celadon | 10.86× | Home & Garden |
| Jesse Plemons | 2.07× | Movies & TV |
| Cachorro | 3.22× | Pets & Animals |
| Saving | 1.69× | Business & Career |
| Pro-Ject | 2.18× | Music & Radio |
| Ludo (board game) | 5.91× | Games |
| Sinaloa | 1.78× | Travel & Leisure |
| WFTS-TV | 2.76× | Movies & TV |
| Home staging | 2.37× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.58 |
| Tradition | CONSERVATISM | 1.38 |
| LGBTQ+ Identity | OPEN | 1.35 |
| Sports Activity | POWER | 1.33 |
| Healthy Lifestyle | BALANCE | 1.21 |
| Extroversion | THRILL | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 77.2% |
| Canada | 2.9% |
| United Kingdom | 2.6% |
See USA Gymnastics audiences in other countries
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- FC Barcelona (28,585,997)
Frequently asked questions
How many fans does USA Gymnastics have in United States?
USA Gymnastics has an estimated audience of 848,464 people in United States, concentrated in California and Texas.
What is the gender split and age of USA Gymnastics fans?
71.8% of USA Gymnastics fans are female, 28.2% are male, with an average age of 35.6 years.
Which brands do USA Gymnastics fans like most?
USA Gymnastics fans show strongest brand affinity for Kendra Scott (4.59×), Product design (2.7×), and UK garage (6.27×) over the country average.
Where do USA Gymnastics fans live in United States?
USA Gymnastics fans in United States are most concentrated in California (reach 90,882), Texas (reach 60,353), and Florida (reach 49,838). These three regions account for the largest share of the active audience.
What other brands do USA Gymnastics fans also like?
Beyond USA Gymnastics itself, the audience over-indexes on Product design (2.7×), UK garage (6.27×), Alaska (1.54×), and Isometric exercise (7.57×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for USA Gymnastics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.