USA Track & Field Audience in United States

USA Track & Field logo

USA Track & Field has an estimated audience of 520,499 people in United States. 40.9% are female, 59.1% are male, average age 37.8. Top regions: Texas, California, Florida. Top brand affinities: Changing Habits, Stacy Keibler, Christy Turlington, Autism Awareness, Febreze.

The average USA Track & Field fan in United States is 37.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Changing Habits, Stacy Keibler, Christy Turlington, with strongest over-indexing on Changing Habits (90.43× the country average). Demographically, the USA Track & Field audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Healthy Lifestyle, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Track and field

Demographics of USA Track & Field fans

Demographic split for USA Track & Field audience in United States
MetricValue
Female40.9%
Male59.1%
Average age37.8
Estimated audience size520,499

Audience persona

The typical USA Track & Field fan in United States is more male, around 37.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Changing Habits.

Top regions in United States

Top regions ranked by reach for USA Track & Field in United States
RegionReachAffinity
Texas57,4501.28×
California48,7830.85×
Florida34,3660.98×
New York23,4960.81×
Georgia22,2941.39×
North Carolina19,6111.25×
Ohio17,0041.06×
Pennsylvania15,3530.88×
Illinois15,3270.88×
Indiana15,2801.61×
Virginia15,0951.19×
Michigan12,5180.92×
Maryland11,5951.3×
New Jersey10,9750.83×
Tennessee10,1210.97×
Arizona9,4400.89×
South Carolina9,3571.19×
Louisiana8,7941.31×
Missouri8,3941×
Washington8,3090.8×
Colorado7,9560.97×
Alabama7,9071.09×
Massachusetts7,6010.74×
Minnesota7,1010.95×
Wisconsin6,8290.87×
Oregon6,5861.1×
Oklahoma6,3991.11×
Iowa5,8801.37×
Kentucky5,6860.87×
Mississippi5,3451.25×
Kansas4,9101.2×
Connecticut4,4220.85×
Utah4,3640.94×
Nevada4,3640.87×
Arkansas4,0380.94×
Nebraska3,2801.26×
New Mexico2,5380.97×
Hawaii2,2991.03×
Washington, District of Columbia1,9481.25×
Idaho1,9250.74×
West Virginia1,5630.65×
Delaware1,5101.05×
Maine1,4920.8×
Montana1,4511×
New Hampshire1,3740.67×
North Dakota1,1911.11×
South Dakota1,1630.97×
Alaska9460.85×
Rhode Island8570.52×
Vermont7070.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for USA Track & Field audience
BrandAffinityCategory
Changing Habits90.43×Health
Stacy Keibler116.41×Movies & TV
Christy Turlington149.01×Fashion & Accessoires
Autism Awareness19.03×Health
Febreze46.65×Home & Garden
Diabetes mellitus awareness12.48×Health
Sharon Osbourne20×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Boston Marathon20.43×Sports
Erin Andrews29.07×Sports
TomTom50.96×Technology & Electronics
Cotopaxi29.85×Fashion & Accessoires
Income tax13.19×Business & Career
Planet Fitness4.03×Sports
Indianapolis Motor Speedway13.68×Sports
Cool Whip43.35×Food & Beverages
Cafe Rio23.68×Food & Beverages
Anna Faris14.15×Movies & TV
Smoothie King8.78×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by USA Track & Field audience
TraitClusterScore
Healthy LifestyleBALANCE2.21
Luxury OrientationPREMIUM1.78
Sports ActivityPOWER1.65
Risk AppetiteTHRILL1.62
SustainabilityBALANCE1.57
LGBTQ+ IdentityOPEN1.55

Worldwide distribution

Worldwide audience distribution share by country for USA Track & Field
CountryShare
United States85.4%
China2.6%
Canada2.5%

See USA Track & Field audiences in other countries

More Track and field audiences in United States

Frequently asked questions

How many fans does USA Track & Field have in United States?

USA Track & Field has an estimated audience of 520,499 people in United States, concentrated in Texas and California.

What is the gender split and age of USA Track & Field fans?

40.9% of USA Track & Field fans are female, 59.1% are male, with an average age of 37.8 years.

Which brands do USA Track & Field fans like most?

USA Track & Field fans show strongest brand affinity for Changing Habits (90.43×), Stacy Keibler (116.41×), and Christy Turlington (149.01×) over the country average.

Where do USA Track & Field fans live in United States?

USA Track & Field fans in United States are most concentrated in Texas (reach 57,450), California (reach 48,783), and Florida (reach 34,366). These three regions account for the largest share of the active audience.

What other brands do USA Track & Field fans also like?

Beyond USA Track & Field itself, the audience over-indexes on Stacy Keibler (116.41×), Christy Turlington (149.01×), Autism Awareness (19.03×), and Febreze (46.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for USA Track & Field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.