Rascasse Audience Intelligence

USA Track & Field Audience in United States

A data profile of the people who buy, follow and care about USA Track & Field in United States — modelled from more than twelve digital signal sources. USA Track & Field has an estimated audience of 522,421 people in United States.

#559among Team in United States#3466in Sports

The average USA Track & Field fan in United States is 37.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Changing Habits, Stacy Keibler, Febreze, with strongest over-indexing on Changing Habits (85× the country average).

Demographically, the USA Track & Field audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical USA Track & Field fan in United States is more male, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for Changing Habits.

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the USA Track & Field profile in United States.

Audience size
522K
in United States
Gender
40.9%♀
59.1% male
Age
37.8
average years
Country rank
#35702
Team in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of USA Track & Field fans

40.9% are female, 59.1% are male, average age 37.8.

Fig. 02

Gender split

40.9%
Female
59.1%
Male
Demographic split for USA Track & Field audience in United States
MetricValue
Female40.9%
Male59.1%
Average age37.8
Estimated audience size522,421
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the USA Track & Field audience in United States
Age bracketShare%
16-1926%
20-2918%
30-3918%
40-4921%
50+18%
Fig. 04

Worldwide distribution

84.7%

of the worldwide USA Track & Field audience comes from United States.

Worldwide audience distribution share by country for USA Track & Field
CountryShare
United States84.7%
China2.5%
Canada2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the USA Track & Field audience in United States is strongest.

Fig. 05

Top regions by affinity

USA Track & Field fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~20K1.63×
02Iowa~6K1.29×
03Georgia~20K1.28×
04Louisiana~8K1.20×
05Nebraska~3K1.20×
06Maryland~10K1.19×
07Mississippi~5K1.15×
08Washington, District of Columbia~2K1.15×
09Texas~50K1.14×
10North Carolina~20K1.14×
11Oregon~7K1.14×
12Kansas~5K1.12×
13North Dakota~1K1.11×
14Virginia~10K1.09×
15South Carolina~9K1.09×
16South Dakota~1K1.06×
17Montana~2K1.05×
18Delaware~1K1.04×
19Arizona~10K1.03×
20Alabama~7K1.03×
21Ohio~20K1.02×
22Oklahoma~6K1.02×
23Minnesota~8K1.01×
24Alaska~1K1.00×
25Hawaii~2K0.99×
26New Mexico~3K0.98×
27Colorado~8K0.97×
28Missouri~8K0.96×
29Vermont<1K0.96×
30Maine~2K0.95×
31Utah~4K0.93×
32Arkansas~4K0.93×
33Florida~30K0.92×
34Tennessee~10K0.92×
35Connecticut~5K0.91×
36Idaho~2K0.91×
37Michigan~10K0.89×
38Wisconsin~7K0.89×
39Kentucky~6K0.89×
40Nevada~4K0.88×
41New Hampshire~2K0.88×
42Pennsylvania~20K0.87×
43Illinois~20K0.87×
44West Virginia~2K0.87×
45Rhode Island~1K0.87×
46New Jersey~10K0.85×
47Washington~9K0.85×
48California~50K0.82×
49New York~20K0.82×
50Massachusetts~8K0.82×
Fig. 06

Affinity by region

Affinity by region — USA Track & Field, United States
0.82×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the USA Track & Field audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for USA Track & Field audience
#·InterestCategoryAffinity×
01Changing HabitsHealth85.00×
02Stacy KeiblerMovies & TV76.60×
03Natural Home remediesHealth50.87×
04FebrezeHome & Garden44.33×
05Cool WhipFood & Beverages42.71×
06Christy TurlingtonFashion & Accessoires41.43×
07TomTomTechnology & Electronics40.35×
08Erin AndrewsSports35.62×
09Sharon OsbourneMovies & TV20.00×
10Rose McGowanMovies & TV20.00×
11Cafe RioFood & Beverages19.53×
12Alan TuringPolitics & Society17.49×
13CotopaxiFashion & Accessoires15.74×
14Chicago MarathonSports13.12×
15Anna FarisMovies & TV10.33×
16Smoothie KingFood & Beverages8.60×
17GarminTechnology & Electronics7.83×
18Olympic sportsSports7.19×
19Web serverTechnology & Electronics6.66×
20YogurtFood & Beverages5.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the USA Track & Field audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by USA Track & Field audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.03×
Healthy LifestyleBALANCE1.88×
Family OrientationCONSERVATISM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by USA Track & Field audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.71×
Pet OwnershipJOY0.75×
CreativityOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does USA Track & Field have in United States?

USA Track & Field has an estimated audience of 522,421 people in United States, concentrated in Texas and California.

02

What is the gender split and age of USA Track & Field fans?

40.9% of USA Track & Field fans are female, 59.1% are male, with an average age of 37.8 years.

03

Which brands do USA Track & Field fans like most?

USA Track & Field fans show strongest brand affinity for Changing Habits (85×), Stacy Keibler (76.6×), and Febreze (44.33×) over the country average.

04

Where do USA Track & Field fans live in United States?

USA Track & Field fans in United States are most concentrated in Texas (reach ~50K), California (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do USA Track & Field fans also like?

Beyond USA Track & Field itself, the audience over-indexes on Stacy Keibler (76.6×), Febreze (44.33×), Sharon Osbourne (20×), and Erin Andrews (35.62×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See USA Track & Field audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for USA Track & Field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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