USA Track & Field Audience in United States

USA Track & Field logo

USA Track & Field has an estimated audience of 520,499 people in United States. 40.9% are female, 59.1% are male, average age 37.8. Top regions: Texas, California, Florida. Top brand affinities: Gumbal, Keenan Allen, Nationality, Israel, A Streetcar Named Desire (1951 film).

The average USA Track & Field fan in United States is 37.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Gumbal, Keenan Allen, Nationality, with strongest over-indexing on Gumbal (27.18× the country average). Demographically, the USA Track & Field audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Healthy Lifestyle, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Track and field

Demographics of USA Track & Field fans

Demographic split for USA Track & Field audience in United States
MetricValue
Female40.9%
Male59.1%
Average age37.8
Estimated audience size520,499

Audience persona

The typical USA Track & Field fan in United States is more male, around 37.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Gumbal.

Top regions in United States

Top regions ranked by reach for USA Track & Field in United States
RegionReachAffinity
Texas57,4501.28×
California48,7830.85×
Florida34,3660.98×
New York23,4960.81×
Georgia22,2941.39×
North Carolina19,6111.25×
Ohio17,0041.06×
Pennsylvania15,3530.88×
Illinois15,3270.88×
Indiana15,2801.61×
Virginia15,0951.19×
Michigan12,5180.92×
Maryland11,5951.3×
New Jersey10,9750.83×
Tennessee10,1210.97×
Arizona9,4400.89×
South Carolina9,3571.19×
Louisiana8,7941.31×
Missouri8,3941×
Washington8,3090.8×
Colorado7,9560.97×
Alabama7,9071.09×
Massachusetts7,6010.74×
Minnesota7,1010.95×
Wisconsin6,8290.87×
Oregon6,5861.1×
Oklahoma6,3991.11×
Iowa5,8801.37×
Kentucky5,6860.87×
Mississippi5,3451.25×
Kansas4,9101.2×
Connecticut4,4220.85×
Utah4,3640.94×
Nevada4,3640.87×
Arkansas4,0380.94×
Nebraska3,2801.26×
New Mexico2,5380.97×
Hawaii2,2991.03×
Washington, District of Columbia1,9481.25×
Idaho1,9250.74×
West Virginia1,5630.65×
Delaware1,5101.05×
Maine1,4920.8×
Montana1,4511×
New Hampshire1,3740.67×
North Dakota1,1911.11×
South Dakota1,1630.97×
Alaska9460.85×
Rhode Island8570.52×
Vermont7070.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for USA Track & Field audience
BrandAffinityCategory
Gumbal27.18×Cars & Mobility
Keenan Allen17.1×Sports
Nationality4.75×Politics & Society
Israel2.74×Travel & Leisure
A Streetcar Named Desire (1951 film)11.42×Movies & TV
Alaska1.51×Travel & Leisure
Liberace7.06×Music & Radio
Regional styles of Mexican music2.39×Music & Radio
Nebraska Cornhuskers football2.77×Sports
Kansas1.92×Travel & Leisure
Cut Chemist43.35×Music & Radio
UK garage3.96×Music & Radio
Paducah, Kentucky6.72×Travel & Leisure
Nebraska1.69×Travel & Leisure
Buying and Selling Real Estate4.76×Home & Garden
Urban horticulture2.12×Home & Garden
Jeep Grand Cherokee (WJ)3.61×Cars & Mobility
Hypothec6.56×Business & Career
Cam Ward1.97×Sports
Nipsey Hussle2.91×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by USA Track & Field audience
TraitClusterScore
Healthy LifestyleBALANCE2.21
Luxury OrientationPREMIUM1.78
Sports ActivityPOWER1.65
Risk AppetiteTHRILL1.62
SustainabilityBALANCE1.57
LGBTQ+ IdentityOPEN1.55

Worldwide distribution

Worldwide audience distribution share by country for USA Track & Field
CountryShare
United States85.4%
China2.6%
Canada2.5%

See USA Track & Field audiences in other countries

More Track and field audiences in United States

Frequently asked questions

How many fans does USA Track & Field have in United States?

USA Track & Field has an estimated audience of 520,499 people in United States, concentrated in Texas and California.

What is the gender split and age of USA Track & Field fans?

40.9% of USA Track & Field fans are female, 59.1% are male, with an average age of 37.8 years.

Which brands do USA Track & Field fans like most?

USA Track & Field fans show strongest brand affinity for Gumbal (27.18×), Keenan Allen (17.1×), and Nationality (4.75×) over the country average.

Where do USA Track & Field fans live in United States?

USA Track & Field fans in United States are most concentrated in Texas (reach 57,450), California (reach 48,783), and Florida (reach 34,366). These three regions account for the largest share of the active audience.

What other brands do USA Track & Field fans also like?

Beyond USA Track & Field itself, the audience over-indexes on Keenan Allen (17.1×), Nationality (4.75×), Israel (2.74×), and A Streetcar Named Desire (1951 film) (11.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for USA Track & Field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.