Usulután Audience in United States
Usulután has an estimated audience of 340,628 people in United States. 45.0% are female, 55.0% are male, average age 34.0. Top regions: Texas, California, New York. Top brand affinities: Minnesota, Penn & Teller, JTV (Indonesia), Dental hygienist, Mad About You.
The average Usulután fan in United States is 34.0 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Minnesota, Penn & Teller, JTV (Indonesia), with strongest over-indexing on Minnesota (1.88× the country average). Demographically, the Usulután audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Usulután fans
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 34.0 |
| Estimated audience size | 340,628 |
Audience persona
The typical Usulután fan in United States is balanced, around 34.0 years old, with strong Need for Security tendencies and a notable affinity for Minnesota.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 20,772 | 0.71× |
| California | 18,870 | 0.5× |
| New York | 8,995 | 0.47× |
| Maryland | 8,650 | 1.48× |
| Virginia | 7,406 | 0.89× |
| Louisiana | 5,335 | 1.21× |
| Arkansas | 5,331 | 1.9× |
| Oklahoma | 5,213 | 1.38× |
| Kentucky | 5,130 | 1.2× |
| North Carolina | 4,965 | 0.48× |
| Florida | 4,765 | 0.21× |
| Tennessee | 4,731 | 0.69× |
| South Carolina | 4,697 | 0.92× |
| Indiana | 4,577 | 0.74× |
| Missouri | 4,432 | 0.81× |
| Iowa | 4,344 | 1.55× |
| Ohio | 4,238 | 0.4× |
| Georgia | 4,221 | 0.4× |
| Michigan | 4,219 | 0.47× |
| Wisconsin | 4,197 | 0.82× |
| Pennsylvania | 4,024 | 0.35× |
| Nebraska | 3,997 | 2.34× |
| Connecticut | 3,991 | 1.17× |
| Nevada | 3,963 | 1.2× |
| Rhode Island | 3,941 | 3.63× |
| Oregon | 3,912 | 1× |
| Utah | 3,889 | 1.27× |
| New Jersey | 3,835 | 0.44× |
| Illinois | 3,774 | 0.33× |
| Minnesota | 3,750 | 0.77× |
| Massachusetts | 3,711 | 0.55× |
| Washington | 3,623 | 0.53× |
| Colorado | 3,613 | 0.67× |
| Washington, District of Columbia | 2,548 | 2.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 1.88× | Travel & Leisure |
| Penn & Teller | 4.98× | Movies & TV |
| JTV (Indonesia) | 2.53× | |
| Dental hygienist | 3.05× | Health |
| Mad About You | 4.87× | Movies & TV |
| Warminster Township, Bucks County, Pennsylvania | 9.34× | Travel & Leisure |
| Toros de Tijuana | 7.41× | Sports |
| Life of Pi | 2.62× | Movies & TV |
| Leverage (TV series) | 1.73× | Movies & TV |
| Sam Bush | 5.92× | Music & Radio |
| Ext JS | 6.36× | Technology & Electronics |
| War on Terror | 1.56× | Politics & Society |
| The Boomtown Rats | 11.3× | Music & Radio |
| bumGenius | 8.59× | Kids & Family |
| Dzień Dobry TVN | 9.45× | Movies & TV |
| Parma | 2.13× | Travel & Leisure |
| The Tree of Life (film) | 1.81× | Movies & TV |
| Ixtapaluca | 2.48× | Travel & Leisure |
| Bus Driver (video game) | 2.36× | Games |
| El Palomar, Buenos Aires | 5.9× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.13 |
| Risk Appetite | THRILL | 1.02 |
| Urban Lifestyle | OPEN | 0.95 |
| Travelling | THRILL | 0.89 |
| Price Sensitivity | PREMIUM | 0.86 |
| Social Media Usage | JOY | 0.85 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 94.6% |
| Spain | 5.3% |
| Germany | 0.1% |
See Usulután audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Usulután have in United States?
Usulután has an estimated audience of 340,628 people in United States, concentrated in Texas and California.
What is the gender split and age of Usulután fans?
45.0% of Usulután fans are female, 55.0% are male, with an average age of 34.0 years.
Which brands do Usulután fans like most?
Usulután fans show strongest brand affinity for Minnesota (1.88×), Penn & Teller (4.98×), and JTV (Indonesia) (2.53×) over the country average.
Where do Usulután fans live in United States?
Usulután fans in United States are most concentrated in Texas (reach 20,772), California (reach 18,870), and New York (reach 8,995). These three regions account for the largest share of the active audience.
What other brands do Usulután fans also like?
Beyond Usulután itself, the audience over-indexes on Penn & Teller (4.98×), JTV (Indonesia) (2.53×), Dental hygienist (3.05×), and Mad About You (4.87×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Usulután. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.