Rascasse Audience Intelligence

Usulután Audience in United States

A data profile of the people who buy, follow and care about Usulután in United States — modelled from more than twelve digital signal sources. Usulután has an estimated audience of 340,628 people in United States.

#565among City in United States#5188among POI in United States#3739in Travel & Leisure

The average Usulután fan in United States is 34.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Celta de Vigo, Real Madrid C.F., Atlético Madrid, with strongest over-indexing on Celta de Vigo (60.92× the country average).

Demographically, the Usulután audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Usulután fan in United States is balanced, around 34.0 years old, with strong Need for Security tendencies and a notable affinity for Celta de Vigo.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Usulután profile in United States.

Audience size
341K
in United States
Gender
45.0%♀
55.0% male
Age
34.0
average years
Country rank
#45266
POI in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Usulután fans

45.0% are female, 55.0% are male, average age 34.0.

Fig. 02

Gender split

45.0%
Female
55.0%
Male
Demographic split for Usulután audience in United States
MetricValue
Female45.0%
Male55.0%
Average age34.0
Estimated audience size340,628
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Usulután audience in United States
Age bracketShare%
16-1930%
20-2924%
30-3921%
40-4916%
50+9%
Fig. 04

Worldwide distribution

94.6%

of the worldwide Usulután audience comes from United States.

Worldwide audience distribution share by country for Usulután
CountryShare
United States94.6%
Spain5.3%
Germany0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Usulután audience in United States is strongest.

Fig. 05

Top regions by affinity

Usulután fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~20K2.92×
02Virginia~20K2.15×
03Texas~40K1.41×
04New York~30K1.39×
05Washington, District of Columbia~1K1.39×
06California~50K1.38×
07Rhode Island~1K1.36×
08Nebraska~2K1.15×
09Nevada~4K1.14×
10Arkansas~3K1.09×
11Montana~1K1.07×
12Iowa~3K1.04×
13Hawaii~2K1.03×
14New Hampshire~1K1.02×
15Delaware<1K1.02×
16South Dakota<1K1.02×
17Vermont<1K1.02×
18North Carolina~10K1.00×
19Oklahoma~4K1.00×
20Utah~3K1.00×
21West Virginia~2K1.00×
22Louisiana~4K0.99×
23Mississippi~3K0.99×
24New Mexico~2K0.99×
25Idaho~2K0.99×
26Maine~1K0.99×
27Alaska<1K0.99×
28North Dakota<1K0.99×
29Kentucky~4K0.98×
30Connecticut~3K0.98×
31Kansas~3K0.98×
32New Jersey~8K0.97×
33Alabama~5K0.95×
34Oregon~4K0.95×
35South Carolina~5K0.94×
36Wisconsin~5K0.93×
37Arizona~6K0.92×
38Missouri~5K0.92×
39Minnesota~4K0.92×
40Massachusetts~6K0.91×
41Indiana~6K0.91×
42Tennessee~6K0.90×
43Colorado~5K0.90×
44Michigan~8K0.88×
45Washington~6K0.87×
46Georgia~9K0.86×
47Pennsylvania~10K0.85×
48Ohio~9K0.85×
49Illinois~10K0.84×
50Florida~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Usulután, United States
0.76×1.00×2.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Usulután audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Usulután audience
#·InterestCategoryAffinity×
01Celta de VigoSports60.92×
02Deportivo AlavésSports25.41×
03Sevilla FCSports15.69×
04Atlético MadridSports15.60×
05Colorado RockiesSports9.97×
06Los Angeles FCSports8.97×
07Paris Saint-GermainSports8.51×
08San Diego PadresSports8.32×
09Milwaukee BrewersSports6.86×
10Pittsburgh PiratesSports5.44×
11Real Madrid C.F.Sports5.40×
12FC BarcelonaSports4.40×
13Detroit TigersSports4.15×
14Sports clubSports3.73×
15Public transportCars & Mobility3.54×
16Online newspaperNews2.65×
17CVS PharmacyShopping2.42×
18WalgreensShopping2.22×
19TelecommunicationTechnology & Electronics1.99×
20Target CorporationShopping1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Usulután audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Usulután audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.47×
Urban LifestyleOPEN1.38×
TravellingTHRILL1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Usulután audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.35×
Pet OwnershipJOY0.48×
Sports ActivityPOWER0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Usulután have in United States?

Usulután has an estimated audience of 340,628 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Usulután fans?

45.0% of Usulután fans are female, 55.0% are male, with an average age of 34.0 years.

03

Which brands do Usulután fans like most?

Usulután fans show strongest brand affinity for Celta de Vigo (60.92×), Real Madrid C.F. (5.4×), and Atlético Madrid (15.6×) over the country average.

04

Where do Usulután fans live in United States?

Usulután fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Usulután fans also like?

Beyond Usulután itself, the audience over-indexes on Real Madrid C.F. (5.4×), Atlético Madrid (15.6×), Milwaukee Brewers (6.86×), and FC Barcelona (4.4×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Usulután audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Usulután. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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