Rascasse Audience Intelligence

Valle del Cauca Department Audience in United States

A data profile of the people who buy, follow and care about Valle del Cauca Department in United States — modelled from more than twelve digital signal sources. Valle del Cauca Department has an estimated audience of 440,886 people in United States.

#4267among POI in United States#3211in Travel & Leisure

The average Valle del Cauca Department fan in United States is 38.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Atlético Madrid, Colorado Rockies, Milwaukee Brewers, with strongest over-indexing on Atlético Madrid (16.12× the country average).

Demographically, the Valle del Cauca Department audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Career Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 23 regions tracked by Rascasse.

The typical Valle del Cauca Department fan in United States is more male, around 38.0 years old, with strong Career Orientation tendencies and a notable affinity for Atlético Madrid.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Valle del Cauca Department profile in United States.

Audience size
441K
in United States
Gender
36.3%♀
63.7% male
Age
38.0
average years
Country rank
#39385
POI in United States
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Valle del Cauca Department fans

36.3% are female, 63.7% are male, average age 38.0.

Fig. 02

Gender split

36.3%
Female
63.7%
Male
Demographic split for Valle del Cauca Department audience in United States
MetricValue
Female36.3%
Male63.7%
Average age38.0
Estimated audience size440,886
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Valle del Cauca Department audience in United States
Age bracketShare%
16-1920%
20-2922%
30-3923%
40-4921%
50+15%
Fig. 04

Worldwide distribution

9.0%

of the worldwide Valle del Cauca Department audience comes from United States.

Worldwide audience distribution share by country for Valle del Cauca Department
CountryShare
Colombia61.0%
United States9.0%
Mexico8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Valle del Cauca Department audience in United States is strongest.

Fig. 05

Top regions by affinity

Valle del Cauca Department fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.34×
02Louisiana~6K1.11×
03Connecticut~5K1.10×
04Oregon~5K1.07×
05Minnesota~6K1.02×
06Tennessee~9K1.01×
07Maryland~8K1.01×
08Colorado~7K1.01×
09Arizona~9K0.99×
10Massachusetts~9K0.99×
11Washington~9K0.98×
12Michigan~10K0.97×
13New Jersey~10K0.97×
14Virginia~10K0.97×
15Ohio~10K0.96×
16Georgia~10K0.96×
17North Carolina~10K0.96×
18Pennsylvania~10K0.95×
19Illinois~10K0.95×
20Florida~30K0.93×
21New York~20K0.93×
22Texas~30K0.92×
23California~40K0.91×
Fig. 06

Affinity by region

Affinity by region — Valle del Cauca Department, United States
0.91×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Valle del Cauca Department audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Valle del Cauca Department audience
#·InterestCategoryAffinity×
01Deportivo AlavésSports26.97×
02FC Schalke 04Sports18.55×
03AS Monaco FCSports17.59×
04FC DallasSports16.38×
05Atlético MadridSports16.12×
06Real SociedadSports15.72×
07Sevilla FCSports14.33×
08Colorado RockiesSports11.24×
09HandballSports6.74×
10San Diego PadresSports6.69×
11Paris Saint-GermainSports6.17×
12Milwaukee BrewersSports5.32×
13Jessica AlbaMovies & TV5.11×
14Pittsburgh PiratesSports4.78×
15Detroit TigersSports3.78×
16Sports clubSports3.71×
17Public transportCars & Mobility3.52×
18FC BarcelonaSports3.10×
19Real Madrid C.F.Sports3.05×
20WalgreensShopping1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Valle del Cauca Department audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Valle del Cauca Department audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.26×
TravellingTHRILL1.21×
Urban LifestyleOPEN1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Valle del Cauca Department audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.43×
Pet OwnershipJOY0.53×
Family OrientationCONSERVATISM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Valle del Cauca Department have in United States?

Valle del Cauca Department has an estimated audience of 440,886 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Valle del Cauca Department fans?

36.3% of Valle del Cauca Department fans are female, 63.7% are male, with an average age of 38.0 years.

03

Which brands do Valle del Cauca Department fans like most?

Valle del Cauca Department fans show strongest brand affinity for Atlético Madrid (16.12×), Colorado Rockies (11.24×), and Milwaukee Brewers (5.32×) over the country average.

04

Where do Valle del Cauca Department fans live in United States?

Valle del Cauca Department fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Valle del Cauca Department fans also like?

Beyond Valle del Cauca Department itself, the audience over-indexes on Colorado Rockies (11.24×), Milwaukee Brewers (5.32×), Detroit Tigers (3.78×), and Real Madrid C.F. (3.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Valle del Cauca Department audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Valle del Cauca Department. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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