Rascasse Audience Intelligence

Varadero Audience in United States

A data profile of the people who buy, follow and care about Varadero in United States — modelled from more than twelve digital signal sources. Varadero has an estimated audience of 570,274 people in United States.

#72among POI in United States#3449among POI in United States#2676in Travel & Leisure

The average Varadero fan in United States is 35.6 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Babe Ruth, Miami Hurricanes football, Charles Barkley, with strongest over-indexing on Babe Ruth (39.68× the country average).

Demographically, the Varadero audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Varadero fan in United States is balanced, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for Babe Ruth.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Varadero profile in United States.

Audience size
570K
in United States
Gender
53.7%♀
46.3% male
Age
35.6
average years
Country rank
#33867
POI in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Varadero fans

53.7% are female, 46.3% are male, average age 35.6.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Varadero audience in United States
MetricValue
Female53.7%
Male46.3%
Average age35.6
Estimated audience size570,274
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Varadero audience in United States
Age bracketShare%
16-1928%
20-2922%
30-3920%
40-4920%
50+11%
Fig. 04

Worldwide distribution

22.7%

of the worldwide Varadero audience comes from United States.

Worldwide audience distribution share by country for Varadero
CountryShare
United States22.7%
Spain11.2%
Canada8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Varadero audience in United States is strongest.

Fig. 05

Top regions by affinity

Varadero fans by region: top regions in United States
#RegionReachAffinity×
01Florida~300K7.52×
02Nevada~10K2.16×
03Kentucky~10K1.67×
04Texas~80K1.65×
05New Jersey~20K1.50×
06Washington, District of Columbia~2K1.37×
07New York~40K1.34×
08Nebraska~4K1.23×
09New Mexico~3K1.08×
10Georgia~20K1.07×
11Arizona~10K1.00×
12North Dakota~1K0.99×
13Vermont<1K0.98×
14Alaska~1K0.97×
15South Dakota~1K0.96×
16Oklahoma~6K0.95×
17Colorado~8K0.94×
18Virginia~10K0.93×
19Louisiana~7K0.93×
20Montana~1K0.93×
21North Carolina~20K0.91×
22Kansas~4K0.91×
23Maine~2K0.91×
24Rhode Island~2K0.90×
25Delaware~1K0.90×
26Hawaii~2K0.89×
27Tennessee~10K0.88×
28Oregon~6K0.88×
29West Virginia~2K0.88×
30Iowa~4K0.87×
31New Hampshire~2K0.87×
32Massachusetts~10K0.86×
33South Carolina~7K0.86×
34Idaho~2K0.86×
35Illinois~20K0.85×
36Connecticut~5K0.84×
37Arkansas~4K0.83×
38Mississippi~4K0.83×
39California~50K0.81×
40Michigan~10K0.79×
41Washington~9K0.79×
42Missouri~7K0.79×
43Utah~4K0.79×
44Indiana~8K0.78×
45Maryland~8K0.77×
46Pennsylvania~10K0.75×
47Alabama~6K0.75×
48Minnesota~6K0.74×
49Wisconsin~6K0.72×
50Ohio~10K0.66×
Fig. 06

Affinity by region

Affinity by region — Varadero, United States
0.66×1.00×7.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Varadero audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Varadero audience
#·InterestCategoryAffinity×
01Havana ClubFood & Beverages56.65×
02Joe DiMaggioSports46.22×
03Tower of LondonTravel & Leisure41.53×
04Babe RuthSports39.68×
05Edinburgh CastleTravel & Leisure38.52×
06Miami Hurricanes footballSports34.55×
07Charles BarkleySports30.86×
08Fright NightMovies & TV29.63×
09Sarah ConnorMusic & Radio29.18×
10Language schoolKids & Family20.00×
11Pollo TropicalFood & Beverages18.02×
12London EyeTravel & Leisure16.80×
13Florida LotteryGames9.82×
14British MuseumArts & Culture9.40×
15Milwaukee BrewersSports6.00×
16Las VegasTravel & Leisure5.79×
17CaribbeanTravel & Leisure5.10×
18Detroit TigersSports4.45×
19Mortgage loansBusiness & Career3.45×
20AirbnbTravel & Leisure2.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Varadero audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Varadero audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.37×
Quality AwarenessPREMIUM2.04×
TravellingTHRILL1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Varadero audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.62×
ExtroversionTHRILL0.82×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Varadero have in United States?

Varadero has an estimated audience of 570,274 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Varadero fans?

53.7% of Varadero fans are female, 46.3% are male, with an average age of 35.6 years.

03

Which brands do Varadero fans like most?

Varadero fans show strongest brand affinity for Babe Ruth (39.68×), Miami Hurricanes football (34.55×), and Charles Barkley (30.86×) over the country average.

04

Where do Varadero fans live in United States?

Varadero fans in United States are most concentrated in Florida (reach ~300K), Texas (reach ~80K), and California (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Varadero fans also like?

Beyond Varadero itself, the audience over-indexes on Miami Hurricanes football (34.55×), Charles Barkley (30.86×), Joe DiMaggio (46.22×), and Las Vegas (5.79×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Varadero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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