Varadero Audience in United States

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Varadero has an estimated audience of 570,274 people in United States. 53.7% are female, 46.3% are male, average age 35.6. Top regions: Florida, Texas, California. Top brand affinities: Joe DiMaggio, Horoscope, Language school, Las Vegas, Planet Fitness.

The average Varadero fan in United States is 35.6 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Joe DiMaggio, Horoscope, Language school, with strongest over-indexing on Joe DiMaggio (46.17× the country average). Demographically, the Varadero audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Varadero fans

Demographic split for Varadero audience in United States
MetricValue
Female53.7%
Male46.3%
Average age35.6
Estimated audience size570,274

Audience persona

The typical Varadero fan in United States is balanced, around 35.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Joe DiMaggio.

Top regions in United States

Top regions ranked by reach for Varadero in United States
RegionReachAffinity
Florida314,6458.15×
Texas79,8821.63×
California51,9730.83×
New York48,7341.53×
New Jersey22,2021.53×
Georgia18,9921.08×
Illinois17,3200.91×
North Carolina14,7430.86×
Pennsylvania13,5180.7×
Nevada13,3732.42×
Virginia13,2120.95×
Kentucky12,7731.79×
Arizona12,0011.03×
Michigan11,0100.74×
Tennessee9,7920.86×
Massachusetts9,7400.87×
Ohio8,8350.5×
Colorado8,8310.98×
Washington8,7470.76×
Maryland6,8610.7×
South Carolina6,5520.76×
Missouri6,4480.7×
Indiana6,0400.58×
Louisiana5,9210.81×
Minnesota5,1170.63×
Oregon4,6350.71×
Nebraska4,1361.45×
Oklahoma3,6750.58×
Wisconsin3,6510.43×
Kansas3,4310.76×
New Mexico3,3391.17×
Connecticut3,2920.58×
Washington, District of Columbia3,1721.85×
Utah3,1500.62×
Alabama3,1280.39×
Iowa3,1270.67×
Arkansas2,8780.61×
Mississippi1,9800.42×
Hawaii1,6380.67×
West Virginia1,4120.53×
Maine1,3590.67×
Idaho1,2350.43×
North Dakota1,1180.95×
Montana1,0990.69×
Rhode Island1,0640.59×
New Hampshire9180.41×
Delaware9000.57×
South Dakota8930.68×
Alaska8900.73×
Wyoming7210.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Varadero audience
BrandAffinityCategory
Joe DiMaggio46.17×Sports
Horoscope13.08×Health
Language school20×Kids & Family
Las Vegas4.98×Travel & Leisure
Planet Fitness3.98×Sports
London Eye18.77×Travel & Leisure
Florida Lottery8.37×Games
Kia Sportage20×Cars & Mobility
Miami Hurricanes football13.66×Sports
Luxury Travel10.87×Travel & Leisure
Prepackaged meal13.82×Food & Beverages
El Corte Inglés21.11×Shopping
Diaper bag5.35×Kids & Family
Lunchables27.5×Food & Beverages
Fright Night27.1×Movies & TV
Connie Britton17.35×Movies & TV
British Museum8.83×Arts & Culture
Milwaukee Brewers5.81×Sports
Caribbean3.97×Travel & Leisure
Babe Ruth11.36×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Varadero audience
TraitClusterScore
Luxury OrientationPREMIUM3.16
Risk AppetiteTHRILL1.89
TravellingTHRILL1.82
PatriotismCONSERVATISM1.53
Urban LifestyleOPEN1.38
Design AffinityPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for Varadero
CountryShare
United States22.8%
Spain11.3%
Canada8.0%

See Varadero audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Varadero have in United States?

Varadero has an estimated audience of 570,274 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Varadero fans?

53.7% of Varadero fans are female, 46.3% are male, with an average age of 35.6 years.

Which brands do Varadero fans like most?

Varadero fans show strongest brand affinity for Joe DiMaggio (46.17×), Horoscope (13.08×), and Language school (20×) over the country average.

Where do Varadero fans live in United States?

Varadero fans in United States are most concentrated in Florida (reach 314,645), Texas (reach 79,882), and California (reach 51,973). These three regions account for the largest share of the active audience.

What other brands do Varadero fans also like?

Beyond Varadero itself, the audience over-indexes on Horoscope (13.08×), Language school (20×), Las Vegas (4.98×), and Planet Fitness (3.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Varadero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.