Varadero Audience in United States
Varadero has an estimated audience of 570,274 people in United States. 53.7% are female, 46.3% are male, average age 35.6. Top regions: Florida, Texas, California. Top brand affinities: Stamp collecting, Nationality, Home construction, John Havlicek, Elsword.
The average Varadero fan in United States is 35.6 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Stamp collecting, Nationality, Home construction, with strongest over-indexing on Stamp collecting (21.11× the country average). Demographically, the Varadero audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: POI
Demographics of Varadero fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 35.6 |
| Estimated audience size | 570,274 |
Audience persona
The typical Varadero fan in United States is balanced, around 35.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Stamp collecting.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 314,645 | 8.15× |
| Texas | 79,882 | 1.63× |
| California | 51,973 | 0.83× |
| New York | 48,734 | 1.53× |
| New Jersey | 22,202 | 1.53× |
| Georgia | 18,992 | 1.08× |
| Illinois | 17,320 | 0.91× |
| North Carolina | 14,743 | 0.86× |
| Pennsylvania | 13,518 | 0.7× |
| Nevada | 13,373 | 2.42× |
| Virginia | 13,212 | 0.95× |
| Kentucky | 12,773 | 1.79× |
| Arizona | 12,001 | 1.03× |
| Michigan | 11,010 | 0.74× |
| Tennessee | 9,792 | 0.86× |
| Massachusetts | 9,740 | 0.87× |
| Ohio | 8,835 | 0.5× |
| Colorado | 8,831 | 0.98× |
| Washington | 8,747 | 0.76× |
| Maryland | 6,861 | 0.7× |
| South Carolina | 6,552 | 0.76× |
| Missouri | 6,448 | 0.7× |
| Indiana | 6,040 | 0.58× |
| Louisiana | 5,921 | 0.81× |
| Minnesota | 5,117 | 0.63× |
| Oregon | 4,635 | 0.71× |
| Nebraska | 4,136 | 1.45× |
| Oklahoma | 3,675 | 0.58× |
| Wisconsin | 3,651 | 0.43× |
| Kansas | 3,431 | 0.76× |
| New Mexico | 3,339 | 1.17× |
| Connecticut | 3,292 | 0.58× |
| Washington, District of Columbia | 3,172 | 1.85× |
| Utah | 3,150 | 0.62× |
| Alabama | 3,128 | 0.39× |
| Iowa | 3,127 | 0.67× |
| Arkansas | 2,878 | 0.61× |
| Mississippi | 1,980 | 0.42× |
| Hawaii | 1,638 | 0.67× |
| West Virginia | 1,412 | 0.53× |
| Maine | 1,359 | 0.67× |
| Idaho | 1,235 | 0.43× |
| North Dakota | 1,118 | 0.95× |
| Montana | 1,099 | 0.69× |
| Rhode Island | 1,064 | 0.59× |
| New Hampshire | 918 | 0.41× |
| Delaware | 900 | 0.57× |
| South Dakota | 893 | 0.68× |
| Alaska | 890 | 0.73× |
| Wyoming | 721 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stamp collecting | 21.11× | Home & Garden |
| Nationality | 5.56× | Politics & Society |
| Home construction | 2.13× | Home & Garden |
| John Havlicek | 20.82× | Sports |
| Elsword | 20× | Games |
| Panama | 4.38× | Travel & Leisure |
| Nebraska Cornhuskers football | 4.15× | Sports |
| Alaska | 1.79× | Travel & Leisure |
| JDSU | 3.03× | Business & Career |
| Jesse Plemons | 3.38× | Movies & TV |
| UK garage | 5.33× | Music & Radio |
| Natural rubber | 1.87× | Cars & Mobility |
| Jaws | 4.73× | Movies & TV |
| Home equity | 1.66× | Home & Garden |
| Sears | 3.45× | Shopping |
| Grammarly | 3.63× | Business & Career |
| JTV (Indonesia) | 3.71× | |
| Staycation | 2.23× | Home & Garden |
| Suikoden IV | 20× | Games |
| Jordan Fisher | 5.26× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.16 |
| Risk Appetite | THRILL | 1.89 |
| Travelling | THRILL | 1.82 |
| Patriotism | CONSERVATISM | 1.53 |
| Urban Lifestyle | OPEN | 1.38 |
| Design Affinity | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Spain | 11.3% |
| Canada | 8.0% |
See Varadero audiences in other countries
More POI audiences in United States
- Manhattan (32,995,716)
- Brooklyn (21,036,114)
- The Bronx (14,112,482)
- Midtown Manhattan (13,341,655)
- Times Square (12,272,822)
Frequently asked questions
How many fans does Varadero have in United States?
Varadero has an estimated audience of 570,274 people in United States, concentrated in Florida and Texas.
What is the gender split and age of Varadero fans?
53.7% of Varadero fans are female, 46.3% are male, with an average age of 35.6 years.
Which brands do Varadero fans like most?
Varadero fans show strongest brand affinity for Stamp collecting (21.11×), Nationality (5.56×), and Home construction (2.13×) over the country average.
Where do Varadero fans live in United States?
Varadero fans in United States are most concentrated in Florida (reach 314,645), Texas (reach 79,882), and California (reach 51,973). These three regions account for the largest share of the active audience.
What other brands do Varadero fans also like?
Beyond Varadero itself, the audience over-indexes on Nationality (5.56×), Home construction (2.13×), John Havlicek (20.82×), and Elsword (20×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Varadero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.