VIAL Audience in United States
VIAL has an estimated audience of 559,534 people in United States. 78.3% are female, 21.7% are male, average age 39.2. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Historic site, Home equity.
Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the VIAL audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Luxury Orientation, Creativity.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of VIAL fans
| Metric | Value |
|---|---|
| Female | 78.3% |
| Male | 21.7% |
| Average age | 39.2 |
| Estimated audience size | 559,534 |
Audience persona
The typical VIAL fan in United States is more female, around 39.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Mathcore | 18.1× | Music & Radio |
| Google Home | 11.6× | Technology & Electronics |
| Historic site | 5.08× | Arts & Culture |
| Home equity | 2.11× | Home & Garden |
| The Historian | 16.43× | Literature |
| Goop | 5.08× | Internet & Social Media |
| Vocal harmony | 4.06× | Music & Radio |
| JDSU | 2.7× | Business & Career |
| Product design | 1.72× | Business & Career |
| Staycation | 2.62× | Home & Garden |
| Eurail | 16.52× | Cars & Mobility |
| Throne of Glass | 5.09× | Literature |
| Governor of Michigan | 5.08× | Politics & Society |
| Grinch | 2.75× | Movies & TV |
| Fairy godmother | 5.09× | Literature |
| UK garage | 3.68× | Music & Radio |
| Hibachi | 5.08× | Food & Beverages |
| Parral, Chihuahua | 9.02× | Travel & Leisure |
| Grace Slick | 5.03× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.24 |
| Creativity | OPEN | 1.12 |
| Spirituality | BALANCE | 1.02 |
| DIY Mentality | THRILL | 1.02 |
| Family Orientation | CONSERVATISM | 1.02 |
| Healthy Lifestyle | BALANCE | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.0% |
| India | 10.4% |
| Japan | 6.1% |
See VIAL audiences in other countries
More Punk audiences in United States
- Casey (36,114,748)
- Slope (9,868,824)
- Shutdown (6,234,026)
- PUP (6,045,829)
- Foundation (4,859,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for VIAL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.