Virgin River Audience in United States

Virgin River logo

Virgin River has an estimated audience of 2,700,422 people in United States. 58.5% are female, 41.5% are male, average age 47.7. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Whataburger, Pillow, Saving, Public speaking.

The average Virgin River fan in United States is 47.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Whataburger, Pillow, with strongest over-indexing on Dog breed (1.54× the country average). Demographically, the Virgin River audience skews more female with an average age of 47.7, and over-indexes on personality traits such as Family Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

Demographics of Virgin River fans

Demographic split for Virgin River audience in United States
MetricValue
Female58.5%
Male41.5%
Average age47.7
Estimated audience size2,700,422

Audience persona

The typical Virgin River fan in United States is more female, around 47.7 years old, with strong Family Orientation tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Virgin River in United States
RegionReachAffinity
California237,1950.8×
Texas192,4680.83×
Florida177,0980.97×
New York119,1020.79×
Pennsylvania101,7121.12×
Ohio94,4661.14×
Illinois90,0121×
North Carolina86,5621.07×
Michigan78,5451.11×
Georgia75,9430.91×
Tennessee65,4931.21×
New Jersey62,8420.92×
Indiana56,8901.15×
Virginia56,8200.86×
Missouri53,1191.22×
Massachusetts51,8700.97×
Arizona51,8010.94×
Washington50,4190.93×
Wisconsin47,6751.17×
South Carolina45,8871.13×
Minnesota44,1011.14×
Kentucky42,5671.26×
Alabama37,6591×
Maryland37,0990.8×
Colorado36,6340.86×
Louisiana33,0790.95×
Oklahoma32,7111.09×
Oregon28,8540.93×
Utah28,4501.18×
Connecticut27,9481.03×
Iowa26,2221.18×
Arkansas24,7291.11×
Kansas23,8791.12×
Nevada23,0990.88×
Mississippi22,2161×
West Virginia16,3371.3×
Idaho14,3511.06×
Nebraska13,9061.03×
New Hampshire12,8421.21×
Maine11,7951.22×
New Mexico11,2680.83×
Rhode Island8,3270.97×
Montana7,8231.04×
Hawaii6,9260.6×
Delaware6,6120.89×
South Dakota6,5651.05×
North Dakota5,4000.97×
Vermont4,8301.02×
Alaska3,9100.68×
Washington, District of Columbia3,7290.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Virgin River audience
BrandAffinityCategory
Dog breed1.54×Pets & Animals
Whataburger1.71×Food & Beverages
Pillow1.89×Home & Garden
Saving1.71×Business & Career
Public speaking1.58×Politics & Society
Jack White1.57×Movies & TV
Artistic inspiration1.79×Arts & Culture
REO Speedwagon1.96×Music & Radio
WFTS-TV1.52×Movies & TV
Underarm hair1.62×Beauty & Wellness
Príncipe2.21×Travel & Leisure
Buenavista (Madrid)1.54×Travel & Leisure
Cacique1.6×Food & Beverages
Cadbury World1.88×Travel & Leisure
Gary Clark, Jr.1.7×Music & Radio
Jorja Fox1.96×Movies & TV
Assisi1.74×Travel & Leisure
Indiana University School of Medicine1.68×Business & Career
Cachaça1.98×Food & Beverages
Giuseppe Mazzini3.08×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Virgin River audience
TraitClusterScore
Family OrientationCONSERVATISM1.47
TraditionCONSERVATISM1.43
Community OrientationOPEN1.42
SpiritualityBALANCE1.36
CreativityOPEN1.3
Pet OwnershipJOY1.3

Worldwide distribution

Worldwide audience distribution share by country for Virgin River
CountryShare
United States30.6%
Germany18.0%
Italy5.2%

See Virgin River audiences in other countries

More Romance audiences in United States

Frequently asked questions

How many fans does Virgin River have in United States?

Virgin River has an estimated audience of 2,700,422 people in United States, concentrated in California and Texas.

What is the gender split and age of Virgin River fans?

58.5% of Virgin River fans are female, 41.5% are male, with an average age of 47.7 years.

Which brands do Virgin River fans like most?

Virgin River fans show strongest brand affinity for Dog breed (1.54×), Whataburger (1.71×), and Pillow (1.89×) over the country average.

Where do Virgin River fans live in United States?

Virgin River fans in United States are most concentrated in California (reach 237,195), Texas (reach 192,468), and Florida (reach 177,098). These three regions account for the largest share of the active audience.

What other brands do Virgin River fans also like?

Beyond Virgin River itself, the audience over-indexes on Whataburger (1.71×), Pillow (1.89×), Saving (1.71×), and Public speaking (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Virgin River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.