Rascasse Audience Intelligence

Virgin River Audience in United States

A data profile of the people who buy, follow and care about Virgin River in United States — modelled from more than twelve digital signal sources. Virgin River has an estimated audience of 3,071,811 people in United States.

#7among Romance in United States#459among Movie / TV Show / Series in United States#1313in Movies & TV

The average Virgin River fan in United States is 47.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pinterest, Recipes, Cooking, with strongest over-indexing on Pinterest (2.73× the country average).

Demographically, the Virgin River audience skews more female with an average age of 47.7, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Virgin River fan in United States is more female, around 47.7 years old, with strong Tradition tendencies and a notable affinity for Pinterest.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Virgin River profile in United States.

Audience size
3.1M
in United States
Gender
58.5%♀
41.5% male
Age
47.7
average years
Country rank
#10091
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+97%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Virgin River viewers

58.5% are female, 41.5% are male, average age 47.7.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Virgin River audience in United States
MetricValue
Female58.5%
Male41.5%
Average age47.7
Estimated audience size3,071,811
Fig. 03

Age distribution

Ø 47.7
average years
Age distribution of the Virgin River audience in United States
Age bracketShare%
16-190%
20-2916%
30-3921%
40-4925%
50+39%
Fig. 04

Worldwide distribution

32.9%

of the worldwide Virgin River audience comes from United States.

Worldwide audience distribution share by country for Virgin River
CountryShare
United States32.9%
Germany17.4%
Italy5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Virgin River audience in United States is strongest.

Fig. 05

Top regions by affinity

Virgin River fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~20K1.34×
02Maine~10K1.28×
03Kentucky~40K1.24×
04New Hampshire~10K1.23×
05Wisconsin~50K1.21×
06Iowa~30K1.21×
07Tennessee~60K1.19×
08Missouri~50K1.18×
09Utah~30K1.18×
10Arkansas~30K1.17×
11Indiana~60K1.13×
12South Dakota~7K1.13×
13Ohio~90K1.12×
14South Carolina~50K1.12×
15Minnesota~40K1.12×
16Idaho~20K1.11×
17Michigan~80K1.10×
18Pennsylvania~100K1.09×
19Kansas~20K1.09×
20North Dakota~6K1.08×
21Montana~8K1.07×
22Vermont~5K1.07×
23Oklahoma~30K1.06×
24Mississippi~20K1.05×
25Nebraska~10K1.03×
26Rhode Island~9K1.02×
27North Carolina~80K1.01×
28Alabama~40K1.01×
29Connecticut~30K1.01×
30Wyoming~4K0.97×
31Arizona~50K0.96×
32Louisiana~30K0.96×
33Delaware~7K0.95×
34Florida~200K0.94×
35Oregon~30K0.94×
36Massachusetts~50K0.93×
37Illinois~80K0.92×
38Washington~50K0.88×
39Georgia~70K0.87×
40Nevada~20K0.87×
41New Jersey~60K0.86×
42Colorado~40K0.83×
43New Mexico~10K0.83×
44Virginia~50K0.82×
45Maryland~40K0.79×
46Texas~200K0.78×
47Alaska~4K0.76×
48New York~100K0.75×
49California~200K0.74×
50Hawaii~7K0.60×
Fig. 06

Affinity by region

Affinity by region — Virgin River, United States
0.60×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Virgin River audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Virgin River audience
#·InterestCategoryAffinity×
01Amazon KindleLiterature6.08×
02BakeryFood & Beverages3.27×
03PinterestInternet & Social Media2.73×
04Country musicMusic & Radio2.49×
05WineFood & Beverages2.40×
06RecipesFood & Beverages2.36×
07Beauty salonsBeauty & Wellness2.33×
08BarbecueFood & Beverages2.26×
09Health careBusiness & Career2.23×
10ReligionBusiness & Career2.22×
11CouponsShopping2.21×
12EBayShopping2.20×
13Home improvementHome & Garden2.16×
14WalmartShopping2.16×
15FurnitureHome & Garden2.16×
16Donald TrumpPolitics & Society2.06×
17Alcoholic beveragesFood & Beverages2.02×
18MedicineBusiness & Career2.02×
19CookingFood & Beverages2.01×
20XInternet & Social Media1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Virgin River audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Virgin River audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.46×
SpiritualityBALANCE2.22×
Need for SecurityCONSERVATISM1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Virgin River audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.34×
ExtroversionTHRILL0.59×
Risk AppetiteTHRILL0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Virgin River have in United States?

Virgin River has an estimated audience of 3,071,811 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Virgin River viewers?

58.5% of Virgin River fans are female, 41.5% are male, with an average age of 47.7 years.

03

Which brands do Virgin River fans like most?

Virgin River fans show strongest brand affinity for Pinterest (2.73×), Recipes (2.36×), and Cooking (2.01×) over the country average.

04

Where do Virgin River fans live in United States?

Virgin River fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Virgin River fans also like?

Beyond Virgin River itself, the audience over-indexes on Recipes (2.36×), Cooking (2.01×), Donald Trump (2.06×), and Home improvement (2.16×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Virgin River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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