A data profile of the people who buy, follow and care about Vitriol in United States — modelled from more than twelve digital signal sources. Vitriol has an estimated audience of 1,417,490 people in United States.
The average Vitriol fan in United States is 39.7 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Mixed drink, The Legend of Zelda, Pokémon, with strongest over-indexing on Mixed drink (10.86× the country average).
Demographically, the Vitriol audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Vitriol fan in United States is more male, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Mixed drink.
The key figures that characterise the Vitriol profile in United States.
0.0% are female, 100.0% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 0.0% |
| Male | 100.0% |
| Average age | 39.7 |
| Estimated audience size | 1,417,490 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 28% | |
| 30-39 | 30% | |
| 40-49 | 28% | |
| 50+ | 9% |
of the worldwide Vitriol audience comes from United States.
| Country | Share |
|---|---|
| United States | 59.6% |
| United Kingdom | 6.9% |
| Canada | 4.6% |
Where the Vitriol audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington | ~30K | 1.24× | |
| 02 | Oregon | ~20K | 1.24× | |
| 03 | Colorado | ~30K | 1.19× | |
| 04 | Alaska | ~3K | 1.17× | |
| 05 | Vermont | ~3K | 1.17× | |
| 06 | Montana | ~4K | 1.16× | |
| 07 | New Hampshire | ~6K | 1.15× | |
| 08 | Maine | ~6K | 1.15× | |
| 09 | Utah | ~10K | 1.12× | |
| 10 | Idaho | ~7K | 1.08× | |
| 11 | Washington, District of Columbia | ~4K | 1.08× | |
| 12 | Virginia | ~40K | 1.07× | |
| 13 | California | ~200K | 1.06× | |
| 14 | Minnesota | ~20K | 1.06× | |
| 15 | Massachusetts | ~30K | 1.05× | |
| 16 | Connecticut | ~10K | 1.05× | |
| 17 | Maryland | ~20K | 1.04× | |
| 18 | Rhode Island | ~4K | 1.04× | |
| 19 | Hawaii | ~6K | 1.03× | |
| 20 | New York | ~80K | 1.01× | |
| 21 | Oklahoma | ~10K | 1.00× | |
| 22 | North Carolina | ~40K | 0.99× | |
| 23 | Michigan | ~30K | 0.99× | |
| 24 | Delaware | ~4K | 0.99× | |
| 25 | Pennsylvania | ~40K | 0.98× | |
| 26 | Arizona | ~30K | 0.97× | |
| 27 | New Jersey | ~30K | 0.96× | |
| 28 | Nebraska | ~7K | 0.96× | |
| 29 | New Mexico | ~6K | 0.96× | |
| 30 | Georgia | ~40K | 0.95× | |
| 31 | Tennessee | ~30K | 0.95× | |
| 32 | Kansas | ~10K | 0.95× | |
| 33 | Wisconsin | ~20K | 0.93× | |
| 34 | Nevada | ~10K | 0.93× | |
| 35 | West Virginia | ~6K | 0.93× | |
| 36 | South Dakota | ~3K | 0.93× | |
| 37 | Illinois | ~40K | 0.92× | |
| 38 | Missouri | ~20K | 0.92× | |
| 39 | Texas | ~100K | 0.91× | |
| 40 | Kentucky | ~20K | 0.91× | |
| 41 | North Dakota | ~3K | 0.91× | |
| 42 | Indiana | ~20K | 0.90× | |
| 43 | South Carolina | ~20K | 0.90× | |
| 44 | Arkansas | ~10K | 0.90× | |
| 45 | Ohio | ~40K | 0.89× | |
| 46 | Louisiana | ~20K | 0.89× | |
| 47 | Florida | ~80K | 0.88× | |
| 48 | Alabama | ~20K | 0.86× | |
| 49 | Mississippi | ~9K | 0.85× | |
| 50 | Iowa | ~9K | 0.82× |
The strongest cross-interests of the Vitriol audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mixed drink | Food & Beverages | 10.86× | ||
| 02 | International education | Business & Career | 10.20× | ||
| 03 | The Legend of Zelda | Games | 10.13× | ||
| 04 | Magic: The Gathering | Games | 7.49× | ||
| 05 | Shōnen manga | Literature | 6.28× | ||
| 06 | Collectible card game | Games | 6.03× | ||
| 07 | Action role-playing game | Games | 5.45× | ||
| 08 | Pokémon | Games | 5.25× | ||
| 09 | GameStop | Games | 5.20× | ||
| 10 | Virtual reality | Technology & Electronics | 5.14× | ||
| 11 | Action-adventure game | Games | 4.46× | ||
| 12 | Lego | Kids & Family | 4.40× | ||
| 13 | Anime and manga fandom | Literature | 4.16× | ||
| 14 | Mobile game | Games | 3.67× | ||
| 15 | Role-playing games | Games | 3.33× | ||
| 16 | Batman | Movies & TV | 3.17× | ||
| 17 | Burger King | Food & Beverages | 3.14× | ||
| 18 | Internet & Social Media | 3.06× | |||
| 19 | Superman | Movies & TV | 2.45× | ||
| 20 | Horror movies | Movies & TV | 2.43× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.04× | |
| Early Adopter Mentality | POWER | 1.82× | |
| Individualism | JOY | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.57× | |
| Sustainability | BALANCE | 0.80× | |
| Creativity | OPEN | 0.80× |
Vitriol has an estimated audience of 1,417,490 people in United States, concentrated in California and Texas.
0.0% of Vitriol fans are female, 100.0% are male, with an average age of 39.7 years.
Vitriol fans show strongest brand affinity for Mixed drink (10.86×), The Legend of Zelda (10.13×), and Pokémon (5.25×) over the country average.
Vitriol fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Vitriol itself, the audience over-indexes on The Legend of Zelda (10.13×), Pokémon (5.25×), GameStop (5.2×), and Superman (2.45×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Vitriol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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