Vivino Audience in United States
Vivino has an estimated audience of 359,324 people in United States. 58.5% are female, 41.5% are male, average age 42.7. Top regions: California, New York, Florida. Top brand affinities: Governor of Michigan, Goop, Israel, Bank account, Vocal harmony.
The average Vivino fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Governor of Michigan, Goop, Israel, with strongest over-indexing on Governor of Michigan (7.13× the country average). Demographically, the Vivino audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Website / Newspaper / Magazine · Subtype: Wine
Demographics of Vivino fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 42.7 |
| Estimated audience size | 359,324 |
Audience persona
The typical Vivino fan in United States is more female, around 42.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Governor of Michigan.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 75,047 | 1.9× |
| New York | 43,515 | 2.17× |
| Florida | 36,797 | 1.51× |
| Texas | 34,509 | 1.12× |
| New Jersey | 15,497 | 1.7× |
| Illinois | 14,560 | 1.22× |
| North Carolina | 12,873 | 1.19× |
| Georgia | 12,568 | 1.14× |
| Pennsylvania | 12,216 | 1.01× |
| Virginia | 11,956 | 1.37× |
| Massachusetts | 11,443 | 1.62× |
| Washington | 9,913 | 1.38× |
| Ohio | 9,290 | 0.84× |
| Michigan | 8,046 | 0.86× |
| Maryland | 7,486 | 1.21× |
| Colorado | 6,797 | 1.2× |
| Arizona | 5,862 | 0.8× |
| Connecticut | 5,657 | 1.57× |
| Tennessee | 5,635 | 0.78× |
| South Carolina | 5,560 | 1.03× |
| Indiana | 4,983 | 0.76× |
| Oregon | 4,888 | 1.19× |
| Minnesota | 4,315 | 0.84× |
| Missouri | 4,097 | 0.71× |
| Wisconsin | 4,002 | 0.74× |
| Louisiana | 3,567 | 0.77× |
| Nevada | 3,417 | 0.98× |
| Washington, District of Columbia | 3,007 | 2.78× |
| Alabama | 2,975 | 0.59× |
| Oklahoma | 2,495 | 0.63× |
| Kentucky | 2,474 | 0.55× |
| Hawaii | 2,107 | 1.36× |
| Kansas | 2,056 | 0.73× |
| Utah | 1,961 | 0.61× |
| Rhode Island | 1,829 | 1.6× |
| Arkansas | 1,714 | 0.58× |
| Iowa | 1,555 | 0.53× |
| New Mexico | 1,278 | 0.71× |
| Idaho | 1,253 | 0.7× |
| New Hampshire | 1,253 | 0.88× |
| Nebraska | 1,227 | 0.68× |
| Maine | 1,122 | 0.87× |
| Mississippi | 965 | 0.33× |
| Montana | 724 | 0.73× |
| West Virginia | 706 | 0.42× |
| Delaware | 671 | 0.68× |
| Alaska | 632 | 0.82× |
| Vermont | 552 | 0.88× |
| North Dakota | 545 | 0.74× |
| South Dakota | 388 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Governor of Michigan | 7.13× | Politics & Society |
| Goop | 5.1× | Internet & Social Media |
| Israel | 1.87× | Travel & Leisure |
| Bank account | 1.96× | Business & Career |
| Vocal harmony | 3.24× | Music & Radio |
| Wok | 4.45× | Food & Beverages |
| Grinch | 2.6× | Movies & TV |
| Google Home | 3.94× | Technology & Electronics |
| Hibachi | 4.66× | Food & Beverages |
| headspace | 5.51× | Health |
| Kendra Scott | 1.72× | Fashion & Accessoires |
| Cherish (group) | 6.32× | Music & Radio |
| Grace Slick | 4.99× | Music & Radio |
| Fairy godmother | 4.21× | Literature |
| Hipster | 5.02× | Politics & Society |
| Elsword | 8.38× | Games |
| Staycation | 1.55× | Home & Garden |
| El Paso County, Colorado | 5.82× | Travel & Leisure |
| Cam Ward | 1.65× | Sports |
| TV Fanatic | 4.57× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.55 |
| Indulgence | JOY | 1.34 |
| Risk Appetite | THRILL | 1.33 |
| Design Affinity | PREMIUM | 1.27 |
| Sustainability | BALANCE | 1.2 |
| DIY Mentality | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 10.4% |
| Italy | 10.2% |
| United States | 9.2% |
See Vivino audiences in other countries
More Wine audiences in United States
- Sparkling wine (13,077,294)
- Red wine (11,604,953)
- Champagne (11,425,910)
- Dessert wine (8,592,314)
- White wine (8,410,621)
Frequently asked questions
How many fans does Vivino have in United States?
Vivino has an estimated audience of 359,324 people in United States, concentrated in California and New York.
What is the gender split and age of Vivino fans?
58.5% of Vivino fans are female, 41.5% are male, with an average age of 42.7 years.
Which brands do Vivino fans like most?
Vivino fans show strongest brand affinity for Governor of Michigan (7.13×), Goop (5.1×), and Israel (1.87×) over the country average.
Where do Vivino fans live in United States?
Vivino fans in United States are most concentrated in California (reach 75,047), New York (reach 43,515), and Florida (reach 36,797). These three regions account for the largest share of the active audience.
What other brands do Vivino fans also like?
Beyond Vivino itself, the audience over-indexes on Goop (5.1×), Israel (1.87×), Bank account (1.96×), and Vocal harmony (3.24×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Vivino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.