Vivino Audience in United States

Vivino has an estimated audience of 359,324 people in United States. 58.5% are female, 41.5% are male, average age 42.7. Top regions: California, New York, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Capital One, Google Maps, Microblogging.

The average Vivino fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Capital One, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Vivino audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Website / Newspaper / Magazine · Subtype: Wine

Demographics of Vivino fans

Demographic split for Vivino audience in United States
MetricValue
Female58.5%
Male41.5%
Average age42.7
Estimated audience size359,324

Audience persona

The typical Vivino fan in United States is more female, around 42.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Vivino in United States
RegionReachAffinity
California75,0471.9×
New York43,5152.17×
Florida36,7971.51×
Texas34,5091.12×
New Jersey15,4971.7×
Illinois14,5601.22×
North Carolina12,8731.19×
Georgia12,5681.14×
Pennsylvania12,2161.01×
Virginia11,9561.37×
Massachusetts11,4431.62×
Washington9,9131.38×
Ohio9,2900.84×
Michigan8,0460.86×
Maryland7,4861.21×
Colorado6,7971.2×
Arizona5,8620.8×
Connecticut5,6571.57×
Tennessee5,6350.78×
South Carolina5,5601.03×
Indiana4,9830.76×
Oregon4,8881.19×
Minnesota4,3150.84×
Missouri4,0970.71×
Wisconsin4,0020.74×
Louisiana3,5670.77×
Nevada3,4170.98×
Washington, District of Columbia3,0072.78×
Alabama2,9750.59×
Oklahoma2,4950.63×
Kentucky2,4740.55×
Hawaii2,1071.36×
Kansas2,0560.73×
Utah1,9610.61×
Rhode Island1,8291.6×
Arkansas1,7140.58×
Iowa1,5550.53×
New Mexico1,2780.71×
Idaho1,2530.7×
New Hampshire1,2530.88×
Nebraska1,2270.68×
Maine1,1220.87×
Mississippi9650.33×
Montana7240.73×
West Virginia7060.42×
Delaware6710.68×
Alaska6320.82×
Vermont5520.88×
North Dakota5450.74×
South Dakota3880.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vivino audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Capital One7.02×Business & Career
Google Maps5.85×Internet & Social Media
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
CarGurus7.11×Cars & Mobility
Indeed.com4.73×Business & Career
Income tax13.19×Business & Career
DeviantArt6.13×Internet & Social Media
Circle K5.97×Shopping
Enterprise Rent-A-Car4.88×Cars & Mobility
Beetlejuice3.88×Movies & TV
Diane Keaton4.75×Movies & TV
Khan Academy6.4×Business & Career
ICloud7.02×Technology & Electronics
AccuWeather4.83×Home & Garden
Google News4.4×News
Aaron Rodgers4.77×Sports
Charles, Prince of Wales18.87×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vivino audience
TraitClusterScore
Luxury OrientationPREMIUM1.55
IndulgenceJOY1.34
Risk AppetiteTHRILL1.33
Design AffinityPREMIUM1.27
SustainabilityBALANCE1.2
DIY MentalityTHRILL1.19

Worldwide distribution

Worldwide audience distribution share by country for Vivino
CountryShare
France10.4%
Italy10.2%
United States9.2%

See Vivino audiences in other countries

More Wine audiences in United States

Frequently asked questions

How many fans does Vivino have in United States?

Vivino has an estimated audience of 359,324 people in United States, concentrated in California and New York.

What is the gender split and age of Vivino fans?

58.5% of Vivino fans are female, 41.5% are male, with an average age of 42.7 years.

Which brands do Vivino fans like most?

Vivino fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Capital One (7.02×) over the country average.

Where do Vivino fans live in United States?

Vivino fans in United States are most concentrated in California (reach 75,047), New York (reach 43,515), and Florida (reach 36,797). These three regions account for the largest share of the active audience.

What other brands do Vivino fans also like?

Beyond Vivino itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Capital One (7.02×), Google Maps (5.85×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vivino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.