Vogue Audience in United States

Vogue has an estimated audience of 383,539 people in United States. 69.6% are female, 30.4% are male, average age 34.8. Top regions: California, Texas, New York. Top brand affinities: Indeed.com, Google Maps, Capital One, Autism Awareness, Google News.

The average Vogue fan in United States is 34.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Indeed.com, Google Maps, Capital One, with strongest over-indexing on Indeed.com (11.47× the country average). Demographically, the Vogue audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion magazine

Demographics of Vogue fans

Demographic split for Vogue audience in United States
MetricValue
Female69.6%
Male30.4%
Average age34.8
Estimated audience size383,539

Audience persona

The typical Vogue fan in United States is more female, around 34.8 years old, with strong Design Affinity tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for Vogue in United States
RegionReachAffinity
California59,4861.41×
Texas38,2021.16×
New York32,0431.5×
Florida29,4761.14×
Pennsylvania14,2511.1×
Georgia14,0291.19×
Illinois13,1611.03×
New Jersey12,3291.26×
North Carolina12,0571.04×
Ohio10,6230.9×
Virginia9,8101.05×
Michigan8,9190.89×
Massachusetts8,6541.15×
Washington8,2111.07×
Arizona7,8691×
Tennessee7,5010.97×
Maryland7,1781.09×
Indiana6,6250.95×
Missouri6,0450.98×
Minnesota5,6731.03×
Colorado5,6030.93×
Wisconsin5,1750.9×
South Carolina5,1530.89×
Oregon5,0591.15×
Connecticut4,8411.26×
Louisiana4,7670.96×
Kentucky4,6780.97×
Alabama4,6450.87×
Oklahoma4,1940.98×
Utah3,8561.12×
Nevada3,5770.96×
Kansas3,1081.03×
Arkansas3,0110.95×
Mississippi2,7140.86×
Iowa2,6590.84×
Hawaii2,1271.29×
Idaho1,7450.91×
Nebraska1,6700.87×
New Mexico1,6030.83×
New Hampshire1,4750.98×
West Virginia1,3670.77×
Washington, District of Columbia1,3651.18×
Maine1,3020.95×
Rhode Island1,2961.06×
Delaware9680.91×
Montana8530.8×
Alaska6460.79×
South Dakota6180.7×
Vermont5980.89×
North Dakota5790.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vogue audience
BrandAffinityCategory
Indeed.com11.47×Business & Career
Google Maps10.81×Internet & Social Media
Capital One8.32×Business & Career
Autism Awareness19.03×Health
Google News11.8×News
Diabetes mellitus awareness12.48×Health
Enterprise Rent-A-Car10.63×Cars & Mobility
Apple Store12.28×Shopping
Kendra Scott16.11×Fashion & Accessoires
ICloud13.61×Technology & Electronics
Beetlejuice6.95×Movies & TV
DeviantArt10.11×Internet & Social Media
Khan Academy11.92×Business & Career
Microblogging12.67×Technology & Electronics
DuckDuckGo12.6×Internet & Social Media
Dakota Johnson13.4×Movies & TV
Singer-songwriter5.51×Music & Radio
Circle K9.23×Shopping
Anna Kendrick17.37×Movies & TV
Diane Keaton7.68×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vogue audience
TraitClusterScore
Design AffinityPREMIUM1.66
SustainabilityBALANCE1.58
LGBTQ+ IdentityOPEN1.57
Luxury OrientationPREMIUM1.47
MindfulnessBALANCE1.27
IndulgenceJOY1.26

Worldwide distribution

Worldwide audience distribution share by country for Vogue
CountryShare
United States16.3%
Japan10.8%
China10.0%

See Vogue audiences in other countries

More Fashion magazine audiences in United States

Frequently asked questions

How many fans does Vogue have in United States?

Vogue has an estimated audience of 383,539 people in United States, concentrated in California and Texas.

What is the gender split and age of Vogue fans?

69.6% of Vogue fans are female, 30.4% are male, with an average age of 34.8 years.

Which brands do Vogue fans like most?

Vogue fans show strongest brand affinity for Indeed.com (11.47×), Google Maps (10.81×), and Capital One (8.32×) over the country average.

Where do Vogue fans live in United States?

Vogue fans in United States are most concentrated in California (reach 59,486), Texas (reach 38,202), and New York (reach 32,043). These three regions account for the largest share of the active audience.

What other brands do Vogue fans also like?

Beyond Vogue itself, the audience over-indexes on Google Maps (10.81×), Capital One (8.32×), Autism Awareness (19.03×), and Google News (11.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vogue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.