Vogue Audience in United States
Vogue has an estimated audience of 383,539 people in United States. 69.6% are female, 30.4% are male, average age 34.8. Top regions: California, Texas, New York. Top brand affinities: Historic site, Goop, Vocal harmony, Fairy godmother, Grinch.
The average Vogue fan in United States is 34.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Historic site, Goop, Vocal harmony, with strongest over-indexing on Historic site (11.75× the country average). Demographically, the Vogue audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion magazine
Demographics of Vogue fans
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 34.8 |
| Estimated audience size | 383,539 |
Audience persona
The typical Vogue fan in United States is more female, around 34.8 years old, with strong Design Affinity tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 59,486 | 1.41× |
| Texas | 38,202 | 1.16× |
| New York | 32,043 | 1.5× |
| Florida | 29,476 | 1.14× |
| Pennsylvania | 14,251 | 1.1× |
| Georgia | 14,029 | 1.19× |
| Illinois | 13,161 | 1.03× |
| New Jersey | 12,329 | 1.26× |
| North Carolina | 12,057 | 1.04× |
| Ohio | 10,623 | 0.9× |
| Virginia | 9,810 | 1.05× |
| Michigan | 8,919 | 0.89× |
| Massachusetts | 8,654 | 1.15× |
| Washington | 8,211 | 1.07× |
| Arizona | 7,869 | 1× |
| Tennessee | 7,501 | 0.97× |
| Maryland | 7,178 | 1.09× |
| Indiana | 6,625 | 0.95× |
| Missouri | 6,045 | 0.98× |
| Minnesota | 5,673 | 1.03× |
| Colorado | 5,603 | 0.93× |
| Wisconsin | 5,175 | 0.9× |
| South Carolina | 5,153 | 0.89× |
| Oregon | 5,059 | 1.15× |
| Connecticut | 4,841 | 1.26× |
| Louisiana | 4,767 | 0.96× |
| Kentucky | 4,678 | 0.97× |
| Alabama | 4,645 | 0.87× |
| Oklahoma | 4,194 | 0.98× |
| Utah | 3,856 | 1.12× |
| Nevada | 3,577 | 0.96× |
| Kansas | 3,108 | 1.03× |
| Arkansas | 3,011 | 0.95× |
| Mississippi | 2,714 | 0.86× |
| Iowa | 2,659 | 0.84× |
| Hawaii | 2,127 | 1.29× |
| Idaho | 1,745 | 0.91× |
| Nebraska | 1,670 | 0.87× |
| New Mexico | 1,603 | 0.83× |
| New Hampshire | 1,475 | 0.98× |
| West Virginia | 1,367 | 0.77× |
| Washington, District of Columbia | 1,365 | 1.18× |
| Maine | 1,302 | 0.95× |
| Rhode Island | 1,296 | 1.06× |
| Delaware | 968 | 0.91× |
| Montana | 853 | 0.8× |
| Alaska | 646 | 0.79× |
| South Dakota | 618 | 0.7× |
| Vermont | 598 | 0.89× |
| North Dakota | 579 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 11.75× | Arts & Culture |
| Goop | 12.62× | Internet & Social Media |
| Vocal harmony | 9.1× | Music & Radio |
| Fairy godmother | 14.71× | Literature |
| Grinch | 6.82× | Movies & TV |
| Governor of Michigan | 12.13× | Politics & Society |
| Mathcore | 12.76× | Music & Radio |
| Harlow | 15.24× | Travel & Leisure |
| Elsword | 19.77× | Games |
| Hipster | 11.06× | Politics & Society |
| JDSU | 3.51× | Business & Career |
| TV Fanatic | 11.66× | Movies & TV |
| Hardik Pandya | 16.41× | Sports |
| headspace | 10.13× | Health |
| Home equity | 2.08× | Home & Garden |
| Guitarist (magazine) | 12.01× | Music & Radio |
| Cherish (group) | 11.4× | Music & Radio |
| Hibachi | 7.96× | Food & Beverages |
| Bank account | 2.42× | Business & Career |
| Wok | 6.37× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.66 |
| Sustainability | BALANCE | 1.58 |
| LGBTQ+ Identity | OPEN | 1.57 |
| Luxury Orientation | PREMIUM | 1.47 |
| Mindfulness | BALANCE | 1.27 |
| Indulgence | JOY | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 10.8% |
| China | 10.0% |
See Vogue audiences in other countries
More Fashion magazine audiences in United States
- Vanity Fair (magazine) (8,316,519)
- GQ (4,768,578)
- Dazed & Confused (magazine) (2,841,077)
- W (magazine) (2,339,348)
- Out (magazine) (2,294,112)
Frequently asked questions
How many fans does Vogue have in United States?
Vogue has an estimated audience of 383,539 people in United States, concentrated in California and Texas.
What is the gender split and age of Vogue fans?
69.6% of Vogue fans are female, 30.4% are male, with an average age of 34.8 years.
Which brands do Vogue fans like most?
Vogue fans show strongest brand affinity for Historic site (11.75×), Goop (12.62×), and Vocal harmony (9.1×) over the country average.
Where do Vogue fans live in United States?
Vogue fans in United States are most concentrated in California (reach 59,486), Texas (reach 38,202), and New York (reach 32,043). These three regions account for the largest share of the active audience.
What other brands do Vogue fans also like?
Beyond Vogue itself, the audience over-indexes on Goop (12.62×), Vocal harmony (9.1×), Fairy godmother (14.71×), and Grinch (6.82×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Vogue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.