Rascasse Audience Intelligence

Vogue Audience in United States

A data profile of the people who buy, follow and care about Vogue in United States — modelled from more than twelve digital signal sources. Vogue has an estimated audience of 383,539 people in United States.

#16among Fashion magazine in United States#1372among Website / Newspaper / Magazine in United States#1466in Fashion & Accessoires

The average Vogue fan in United States is 34.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sephora, Pinterest, Nordstrom, with strongest over-indexing on Sephora (2.54× the country average).

Demographically, the Vogue audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vogue fan in United States is more female, around 34.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Sephora.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vogue profile in United States.

Audience size
384K
in United States
Gender
69.6%♀
30.4% male
Age
34.8
average years
Country rank
#42566
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Vogue

69.6% are female, 30.4% are male, average age 34.8.

Fig. 02

Gender split

69.6%
Female
30.4%
Male
Demographic split for Vogue audience in United States
MetricValue
Female69.6%
Male30.4%
Average age34.8
Estimated audience size383,539
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Vogue audience in United States
Age bracketShare%
16-1932%
20-2921%
30-3917%
40-4916%
50+14%
Fig. 04

Worldwide distribution

16.3%

of the worldwide Vogue audience comes from United States.

Worldwide audience distribution share by country for Vogue
CountryShare
United States16.3%
Japan10.8%
China10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vogue audience in United States is strongest.

Fig. 05

Top regions by affinity

Vogue fans by region: top regions in United States
#RegionReachAffinity×
01New York~30K1.41×
02California~60K1.37×
03New Jersey~10K1.23×
04Connecticut~5K1.22×
05Hawaii~2K1.22×
06Oregon~5K1.14×
07Washington, District of Columbia~1K1.14×
08Florida~30K1.12×
09Texas~40K1.11×
10Kansas~3K1.11×
11Georgia~10K1.10×
12Utah~4K1.08×
13Rhode Island~1K1.08×
14Pennsylvania~10K1.07×
15Massachusetts~8K1.06×
16Washington~8K1.05×
17Indiana~7K1.04×
18Maryland~7K1.04×
19Arizona~8K1.03×
20Oklahoma~4K1.02×
21Illinois~10K1.00×
22North Carolina~10K1.00×
23Louisiana~5K0.99×
24Minnesota~5K0.98×
25Arkansas~3K0.98×
26Maine~1K0.98×
27New Hampshire~1K0.97×
28Virginia~9K0.96×
29Tennessee~7K0.96×
30Missouri~6K0.96×
31Kentucky~5K0.96×
32Nevada~4K0.96×
33Idaho~2K0.96×
34Vermont<1K0.96×
35Nebraska~2K0.95×
36Delaware~1K0.95×
37Colorado~6K0.94×
38Alaska<1K0.93×
39Montana<1K0.92×
40South Carolina~5K0.91×
41Alabama~5K0.91×
42Wisconsin~5K0.90×
43Mississippi~3K0.90×
44New Mexico~2K0.90×
45South Dakota<1K0.90×
46North Dakota<1K0.90×
47Michigan~9K0.89×
48West Virginia~2K0.86×
49Ohio~10K0.85×
50Iowa~3K0.84×
Fig. 06

Affinity by region

Affinity by region — Vogue, United States
0.84×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vogue audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vogue audience
#·InterestCategoryAffinity×
01SephoraShopping2.54×
02NordstromShopping2.28×
03MarshallsFashion & Accessoires2.17×
04Nordstrom rackFashion & Accessoires2.01×
05PinterestInternet & Social Media1.90×
06FragrancesBeauty & Wellness1.77×
07BoutiquesFashion & Accessoires1.74×
08Old NavyFashion & Accessoires1.73×
09Women's clothingFashion & Accessoires1.71×
10Beauty salonsBeauty & Wellness1.68×
11Whole Foods MarketShopping1.67×
12StarbucksFood & Beverages1.67×
13SpasBeauty & Wellness1.66×
14AirbnbTravel & Leisure1.63×
15Kohl'sShopping1.60×
16Hair productsBeauty & Wellness1.56×
17CosmeticsBeauty & Wellness1.55×
18Luxury goodsFashion & Accessoires1.55×
19CostcoShopping1.53×
20XInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vogue audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vogue audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.84×
Design AffinityPREMIUM1.52×
CreativityOPEN1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vogue audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM1.06×
MindfulnessBALANCE1.07×
Need for SecurityCONSERVATISM1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vogue have in United States?

Vogue has an estimated audience of 383,539 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Vogue fans?

69.6% of Vogue fans are female, 30.4% are male, with an average age of 34.8 years.

03

Which brands do Vogue fans like most?

Vogue fans show strongest brand affinity for Sephora (2.54×), Pinterest (1.9×), and Nordstrom (2.28×) over the country average.

04

Where do Vogue fans live in United States?

Vogue fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Vogue fans also like?

Beyond Vogue itself, the audience over-indexes on Pinterest (1.9×), Nordstrom (2.28×), X (1.51×), and Cosmetics (1.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion magazine audiences in United States

See Vogue audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vogue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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