Rascasse Audience Intelligence

WDAS-FM Audience in United States

A data profile of the people who buy, follow and care about WDAS-FM in United States — modelled from more than twelve digital signal sources. WDAS-FM has an estimated audience of 445,136 people in United States.

#33among Radio Station in United States#5513in Music & Radio

The average WDAS-FM fan in United States is 46.4 years old, more female, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, New Jersey, Delaware.

Top brand affinities include QVC, Mortgage loans, FedEx, with strongest over-indexing on QVC (7.5× the country average).

Demographically, the WDAS-FM audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WDAS-FM fan in United States is more female, around 46.4 years old, with strong Family Orientation tendencies and a notable affinity for QVC.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WDAS-FM profile in United States.

Audience size
445K
in United States
Gender
68.7%♀
31.3% male
Age
46.4
average years
Country rank
#39159
Radio Station in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of WDAS-FM fans

68.7% are female, 31.3% are male, average age 46.4.

Fig. 02

Gender split

68.7%
Female
31.3%
Male
Demographic split for WDAS-FM audience in United States
MetricValue
Female68.7%
Male31.3%
Average age46.4
Estimated audience size445,136
Fig. 03

Age distribution

Ø 46.4
average years
Age distribution of the WDAS-FM audience in United States
Age bracketShare%
16-195%
20-299%
30-3921%
40-4938%
50+27%
Fig. 04

Worldwide distribution

99.2%

of the worldwide WDAS-FM audience comes from United States.

Worldwide audience distribution share by country for WDAS-FM
CountryShare
United States99.2%
Malaysia0.1%
United Kingdom0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WDAS-FM audience in United States is strongest.

Fig. 05

Top regions by affinity

WDAS-FM fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~30K24.61×
02Pennsylvania~200K10.16×
03New Jersey~50K4.65×
04Washington, District of Columbia~1K1.08×
05South Dakota<1K0.95×
06Alaska<1K0.95×
07North Dakota<1K0.95×
08Vermont<1K0.95×
09Rhode Island~1K0.94×
10Idaho~2K0.93×
11New Hampshire~2K0.93×
12Montana~1K0.93×
13Utah~4K0.92×
14New Mexico~2K0.92×
15West Virginia~2K0.92×
16Maine~1K0.92×
17Oregon~5K0.90×
18Arkansas~3K0.90×
19Kansas~3K0.90×
20Hawaii~2K0.90×
21Oklahoma~4K0.89×
22Mississippi~3K0.89×
23Kentucky~5K0.88×
24Alabama~5K0.87×
25Maryland~7K0.86×
26Missouri~6K0.86×
27Nebraska~2K0.85×
28Washington~7K0.82×
29Wisconsin~5K0.80×
30Iowa~3K0.80×
31North Carolina~10K0.79×
32Tennessee~7K0.79×
33Colorado~5K0.78×
34Louisiana~4K0.77×
35Nevada~3K0.76×
36Michigan~9K0.75×
37Connecticut~3K0.74×
38Indiana~6K0.73×
39Illinois~10K0.69×
40Arizona~6K0.69×
41South Carolina~5K0.69×
42Minnesota~4K0.69×
43Massachusetts~5K0.63×
44Ohio~8K0.61×
45Virginia~6K0.58×
46Georgia~8K0.56×
47Texas~20K0.47×
48Florida~10K0.47×
49New York~10K0.43×
50California~20K0.39×
Fig. 06

Affinity by region

Affinity by region — WDAS-FM, United States
0.39×1.00×24.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WDAS-FM audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WDAS-FM audience
#·InterestCategoryAffinity×
01QVCMovies & TV7.50×
02LotteryGames5.98×
03Teyana TaylorMovies & TV5.37×
04FedExBusiness & Career4.77×
05Online bankingBusiness & Career4.62×
06Home automationTechnology & Electronics4.05×
07Mortgage loansBusiness & Career3.99×
08Vehicle insuranceCars & Mobility3.68×
09Tabloid (newspaper format)Literature3.67×
10Discount storesShopping3.65×
11First class travelTravel & Leisure3.30×
12TMZInternet & Social Media3.24×
13TV talkshowsMovies & TV3.01×
14TV game showsMovies & TV2.80×
15Shopping mallsShopping2.62×
16McDonald'sFood & Beverages2.31×
17Cancer awarenessHealth2.28×
18PinterestInternet & Social Media1.90×
19FurnitureHome & Garden1.81×
20ReligionBusiness & Career1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WDAS-FM audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WDAS-FM audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.26×
Convenience OrientationPREMIUM2.00×
Quality AwarenessPREMIUM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WDAS-FM audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.77×
Early Adopter MentalityPOWER0.83×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WDAS-FM have in United States?

WDAS-FM has an estimated audience of 445,136 people in United States, concentrated in Pennsylvania and New Jersey.

02

What is the gender split and age of WDAS-FM fans?

68.7% of WDAS-FM fans are female, 31.3% are male, with an average age of 46.4 years.

03

Which brands do WDAS-FM fans like most?

WDAS-FM fans show strongest brand affinity for QVC (7.5×), Mortgage loans (3.99×), and FedEx (4.77×) over the country average.

04

Where do WDAS-FM fans live in United States?

WDAS-FM fans in United States are most concentrated in Pennsylvania (reach ~200K), New Jersey (reach ~50K), and Delaware (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do WDAS-FM fans also like?

Beyond WDAS-FM itself, the audience over-indexes on Mortgage loans (3.99×), FedEx (4.77×), Discount stores (3.65×), and TMZ (3.24×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See WDAS-FM audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for WDAS-FM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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