WDAS-FM Audience in United States
WDAS-FM has an estimated audience of 442,614 people in United States. 68.7% are female, 31.3% are male, average age 46.4. Top brand affinities: Mackenzie Foy, Penn & Teller, Whataburger, Pro-Ject, Litter box.
Top brand affinities include Mackenzie Foy, Penn & Teller, Whataburger, with strongest over-indexing on Mackenzie Foy (7.5× the country average). Demographically, the WDAS-FM audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Risk Appetite, Family Orientation.
Category: Music & Radio · Type: Radio Station
Demographics of WDAS-FM fans
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 46.4 |
| Estimated audience size | 442,614 |
Audience persona
The typical WDAS-FM fan in United States is more female, around 46.4 years old, with strong Risk Appetite tendencies and a notable affinity for Mackenzie Foy.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mackenzie Foy | 7.5× | Fashion & Accessoires |
| Penn & Teller | 7.5× | Movies & TV |
| Whataburger | 1.53× | Food & Beverages |
| Pro-Ject | 3.18× | Music & Radio |
| Litter box | 1.55× | Pets & Animals |
| Vocal harmony | 2.89× | Music & Radio |
| Grinch | 2.4× | Movies & TV |
| Emperor Entertainment Group | 7.07× | Business & Career |
| Kendra Scott | 1.71× | Fashion & Accessoires |
| Governor of Michigan | 4.28× | Politics & Society |
| Goop | 2.98× | Internet & Social Media |
| Wikia | 1.81× | Internet & Social Media |
| Noodle (Gorillaz) | 1.77× | Music & Radio |
| Historic site | 1.98× | Arts & Culture |
| Elsword | 7.5× | Games |
| Google Wallet | 3.05× | Technology & Electronics |
| Hipster | 3.96× | Politics & Society |
| Wok | 2.67× | Food & Beverages |
| Home staging | 2.13× | Home & Garden |
| Jeep Wagoneer | 2.2× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.31 |
| Family Orientation | CONSERVATISM | 1.29 |
| Luxury Orientation | PREMIUM | 1.27 |
| Quality Awareness | PREMIUM | 1.2 |
| Indulgence | JOY | 1.18 |
| Patriotism | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.2% |
| Malaysia | 0.1% |
| United Kingdom | 0.1% |
See WDAS-FM audiences in other countries
More Music & Radio audiences in United States
- NPR (15,654,866)
- WWWQ (6,004,720)
- Capital (radio network) (4,220,100)
- Jam! (2,847,041)
- KSL (radio) (2,388,643)
How to read this data
Audience size is the estimated number of people in United States who actively search for WDAS-FM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.