WDAS-FM Audience in United States
WDAS-FM has an estimated audience of 442,614 people in United States. 68.7% are female, 31.3% are male, average age 46.4. Top brand affinities: Google Maps, Indeed.com, Diabetes mellitus awareness, Capital One, Singer-songwriter.
Top brand affinities include Google Maps, Indeed.com, Diabetes mellitus awareness, with strongest over-indexing on Google Maps (4.66× the country average). Demographically, the WDAS-FM audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Risk Appetite, Family Orientation.
Category: Music & Radio · Type: Radio Station
Demographics of WDAS-FM fans
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 46.4 |
| Estimated audience size | 442,614 |
Audience persona
The typical WDAS-FM fan in United States is more female, around 46.4 years old, with strong Risk Appetite tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 4.66× | Internet & Social Media |
| Indeed.com | 4.79× | Business & Career |
| Diabetes mellitus awareness | 7.5× | Health |
| Capital One | 4.35× | Business & Career |
| Singer-songwriter | 4.17× | Music & Radio |
| Microblogging | 7.5× | Technology & Electronics |
| Autism Awareness | 7.5× | Health |
| CarGurus | 4.17× | Cars & Mobility |
| Enterprise Rent-A-Car | 3.87× | Cars & Mobility |
| Income tax | 7.5× | Business & Career |
| Circle K | 4.25× | Shopping |
| DeviantArt | 4.16× | Internet & Social Media |
| Apple Store | 4.39× | Shopping |
| Khan Academy | 4.6× | Business & Career |
| Google News | 3.23× | News |
| FC Bayern Munich | 3.73× | Sports |
| MSN | 2.03× | News |
| Horoscope | 4.67× | Health |
| ICloud | 4.62× | Technology & Electronics |
| Staples (Canada) | 2.56× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.31 |
| Family Orientation | CONSERVATISM | 1.29 |
| Luxury Orientation | PREMIUM | 1.27 |
| Quality Awareness | PREMIUM | 1.2 |
| Indulgence | JOY | 1.18 |
| Patriotism | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.2% |
| Malaysia | 0.1% |
| United Kingdom | 0.1% |
See WDAS-FM audiences in other countries
More Music & Radio audiences in United States
- NPR (15,654,866)
- WWWQ (6,004,720)
- Capital (radio network) (4,220,100)
- Jam! (2,847,041)
- KSL (radio) (2,388,643)
How to read this data
Audience size is the estimated number of people in United States who actively search for WDAS-FM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.