Wendigo Audience in United States

Wendigo has an estimated audience of 457,666 people in United States. 36.4% are female, 63.6% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Superman, Green Bay Packers, Role-playing games, Harry Potter, The Legend of Zelda.

The average Wendigo fan in United States is 41.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Superman, Green Bay Packers, Role-playing games, with strongest over-indexing on Superman (1.52× the country average). Demographically, the Wendigo audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Fictional Character

Demographics of Wendigo fans

Demographic split for Wendigo audience in United States
MetricValue
Female36.4%
Male63.6%
Average age41.7
Estimated audience size457,666

Audience persona

The typical Wendigo fan in United States is more male, around 41.7 years old, with strong Extroversion tendencies and a notable affinity for Superman.

Top regions in United States

Top regions ranked by reach for Wendigo in United States
RegionReachAffinity
California39,2450.78×
Texas37,4580.95×
Florida23,3960.76×
New York16,7680.66×
Ohio14,3351.02×
Pennsylvania14,2690.93×
North Carolina13,7431×
Georgia12,3310.87×
Michigan12,2421.02×
Illinois12,1880.8×
Washington10,7361.17×
Virginia10,1950.91×
Tennessee10,1551.11×
Arizona9,6001.03×
Indiana8,8521.06×
Minnesota8,3341.27×
Colorado8,1221.13×
Wisconsin8,1181.18×
Missouri7,9221.07×
Kentucky6,9641.21×
New Jersey6,8760.59×
Alabama6,5581.03×
Oklahoma6,5161.28×
Massachusetts6,3180.7×
Oregon6,1071.16×
Utah5,9611.45×
South Carolina5,7780.84×
Maryland5,6100.71×
Louisiana5,1900.88×
Arkansas4,4171.17×
Nevada3,9450.89×
Kansas3,7261.03×
Iowa3,5990.95×
Mississippi3,3090.88×
Connecticut3,2500.71×
Idaho3,2081.4×
West Virginia3,2081.51×
New Mexico2,5411.11×
Nebraska2,1700.95×
Maine1,9721.2×
New Hampshire1,7660.98×
Montana1,7181.35×
Hawaii1,3300.68×
Alaska1,2961.32×
South Dakota1,1341.07×
North Dakota1,0681.14×
Rhode Island1,0330.71×
Wyoming8911.31×
Vermont7710.96×
Delaware7640.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wendigo audience
BrandAffinityCategory
Superman1.52×Movies & TV
Green Bay Packers3.3×Sports
Role-playing games3.1×Games
Harry Potter1.8×Movies & TV
The Legend of Zelda5×Games
Magic: The Gathering5.43×Games
Anime movies2.09×Movies & TV
Reddit1.85×Internet & Social Media
Gothic fashion4.06×Fashion & Accessoires
Milwaukee Brewers3.61×Sports
Batman1.89×Movies & TV
Animated movies1.56×Movies & TV
Fantasy movies1.91×Movies & TV
Horror movies1.53×Movies & TV
Internet meme1.56×Internet & Social Media
GameStop2×Games
G-Shock4.84×Fashion & Accessoires
Card games1.79×Games
Action games2.06×Games
Virtual reality2.1×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wendigo audience
TraitClusterScore
ExtroversionTHRILL1.78
LGBTQ+ IdentityOPEN1.55
IndividualismJOY1.4
Urban LifestyleOPEN1.18
TraditionCONSERVATISM1.17
Social Media UsageJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for Wendigo
CountryShare
Germany21.4%
Canada21.2%
United States15.6%

See Wendigo audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Wendigo have in United States?

Wendigo has an estimated audience of 457,666 people in United States, concentrated in California and Texas.

What is the gender split and age of Wendigo fans?

36.4% of Wendigo fans are female, 63.6% are male, with an average age of 41.7 years.

Which brands do Wendigo fans like most?

Wendigo fans show strongest brand affinity for Superman (1.52×), Green Bay Packers (3.3×), and Role-playing games (3.1×) over the country average.

Where do Wendigo fans live in United States?

Wendigo fans in United States are most concentrated in California (reach 39,245), Texas (reach 37,458), and Florida (reach 23,396). These three regions account for the largest share of the active audience.

What other brands do Wendigo fans also like?

Beyond Wendigo itself, the audience over-indexes on Green Bay Packers (3.3×), Role-playing games (3.1×), Harry Potter (1.8×), and The Legend of Zelda (5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wendigo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.