Wendigo Audience in United States
Wendigo has an estimated audience of 457,666 people in United States. 36.4% are female, 63.6% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Winemaking, Enfamil, Mad About You, Temple Grandin.
The average Wendigo fan in United States is 41.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Winemaking, Enfamil, with strongest over-indexing on Dog breed (1.64× the country average). Demographically, the Wendigo audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Literature · Type: Fictional Character
Demographics of Wendigo fans
| Metric | Value |
|---|---|
| Female | 36.4% |
| Male | 63.6% |
| Average age | 41.7 |
| Estimated audience size | 457,666 |
Audience persona
The typical Wendigo fan in United States is more male, around 41.7 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 39,245 | 0.78× |
| Texas | 37,458 | 0.95× |
| Florida | 23,396 | 0.76× |
| New York | 16,768 | 0.66× |
| Ohio | 14,335 | 1.02× |
| Pennsylvania | 14,269 | 0.93× |
| North Carolina | 13,743 | 1× |
| Georgia | 12,331 | 0.87× |
| Michigan | 12,242 | 1.02× |
| Illinois | 12,188 | 0.8× |
| Washington | 10,736 | 1.17× |
| Virginia | 10,195 | 0.91× |
| Tennessee | 10,155 | 1.11× |
| Arizona | 9,600 | 1.03× |
| Indiana | 8,852 | 1.06× |
| Minnesota | 8,334 | 1.27× |
| Colorado | 8,122 | 1.13× |
| Wisconsin | 8,118 | 1.18× |
| Missouri | 7,922 | 1.07× |
| Kentucky | 6,964 | 1.21× |
| New Jersey | 6,876 | 0.59× |
| Alabama | 6,558 | 1.03× |
| Oklahoma | 6,516 | 1.28× |
| Massachusetts | 6,318 | 0.7× |
| Oregon | 6,107 | 1.16× |
| Utah | 5,961 | 1.45× |
| South Carolina | 5,778 | 0.84× |
| Maryland | 5,610 | 0.71× |
| Louisiana | 5,190 | 0.88× |
| Arkansas | 4,417 | 1.17× |
| Nevada | 3,945 | 0.89× |
| Kansas | 3,726 | 1.03× |
| Iowa | 3,599 | 0.95× |
| Mississippi | 3,309 | 0.88× |
| Connecticut | 3,250 | 0.71× |
| Idaho | 3,208 | 1.4× |
| West Virginia | 3,208 | 1.51× |
| New Mexico | 2,541 | 1.11× |
| Nebraska | 2,170 | 0.95× |
| Maine | 1,972 | 1.2× |
| New Hampshire | 1,766 | 0.98× |
| Montana | 1,718 | 1.35× |
| Hawaii | 1,330 | 0.68× |
| Alaska | 1,296 | 1.32× |
| South Dakota | 1,134 | 1.07× |
| North Dakota | 1,068 | 1.14× |
| Rhode Island | 1,033 | 0.71× |
| Wyoming | 891 | 1.31× |
| Vermont | 771 | 0.96× |
| Delaware | 764 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.64× | Pets & Animals |
| Winemaking | 2.65× | Food & Beverages |
| Enfamil | 2.09× | Kids & Family |
| Mad About You | 3.61× | Movies & TV |
| Temple Grandin | 1.84× | Literature |
| Lebanese cuisine | 1.82× | Food & Beverages |
| Italic languages | 1.56× | Politics & Society |
| Julio Cesar Chavez Jr. | 1.69× | Sports |
| Prozis | 2.65× | Shopping |
| Falafel | 1.84× | Food & Beverages |
| Isabela (province) | 2.24× | |
| Pendleton, Oregon | 1.94× | Travel & Leisure |
| Artillery | 1.6× | Music & Radio |
| Two-Lane Blacktop | 2.42× | Movies & TV |
| Nielsen Corporation | 1.81× | Business & Career |
| British Grand Prix | 1.85× | Sports |
| aslan | 3.3× | Literature |
| WOFL | 2.29× | Movies & TV |
| Wacker Neuson | 1.58× | Business & Career |
| Real Time (Italy) | 1.9× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.78 |
| LGBTQ+ Identity | OPEN | 1.55 |
| Individualism | JOY | 1.4 |
| Urban Lifestyle | OPEN | 1.18 |
| Tradition | CONSERVATISM | 1.17 |
| Social Media Usage | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 21.4% |
| Canada | 21.2% |
| United States | 15.6% |
See Wendigo audiences in other countries
More Literature audiences in United States
- Dodo (Alice's Adventures in Wonderland) (16,898,788)
- Juliet (14,115,421)
- banks (13,634,833)
- Master (Buffy the Vampire Slayer) (10,510,243)
- Yoda (9,294,654)
Frequently asked questions
How many fans does Wendigo have in United States?
Wendigo has an estimated audience of 457,666 people in United States, concentrated in California and Texas.
What is the gender split and age of Wendigo fans?
36.4% of Wendigo fans are female, 63.6% are male, with an average age of 41.7 years.
Which brands do Wendigo fans like most?
Wendigo fans show strongest brand affinity for Dog breed (1.64×), Winemaking (2.65×), and Enfamil (2.09×) over the country average.
Where do Wendigo fans live in United States?
Wendigo fans in United States are most concentrated in California (reach 39,245), Texas (reach 37,458), and Florida (reach 23,396). These three regions account for the largest share of the active audience.
What other brands do Wendigo fans also like?
Beyond Wendigo itself, the audience over-indexes on Winemaking (2.65×), Enfamil (2.09×), Mad About You (3.61×), and Temple Grandin (1.84×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Wendigo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.