Rascasse Audience Intelligence

Wendigo Audience in United States

A data profile of the people who buy, follow and care about Wendigo in United States — modelled from more than twelve digital signal sources. Wendigo has an estimated audience of 454,065 people in United States.

#282among Fictional Character in United States#953in Literature

The average Wendigo fan in United States is 41.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Reddit, G-Shock, Virtual reality, with strongest over-indexing on Reddit (2.83× the country average).

Demographically, the Wendigo audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Tradition, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wendigo fan in United States is more male, around 41.7 years old, with strong Tradition tendencies and a notable affinity for Reddit.

Category: Literature · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wendigo profile in United States.

Audience size
454K
in United States
Gender
36.4%♀
63.6% male
Age
41.7
average years
Country rank
#38758
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wendigo fans

36.4% are female, 63.6% are male, average age 41.7.

Fig. 02

Gender split

36.4%
Female
63.6%
Male
Demographic split for Wendigo audience in United States
MetricValue
Female36.4%
Male63.6%
Average age41.7
Estimated audience size454,065
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Wendigo audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3919%
40-4925%
50+25%
Fig. 04

Worldwide distribution

15.0%

of the worldwide Wendigo audience comes from United States.

Worldwide audience distribution share by country for Wendigo
CountryShare
Germany21.4%
Canada20.9%
United States15.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wendigo audience in United States is strongest.

Fig. 05

Top regions by affinity

Wendigo fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~3K1.52×
02Utah~6K1.45×
03Montana~2K1.41×
04Idaho~3K1.39×
05Alaska~1K1.37×
06Wyoming<1K1.33×
07Kentucky~7K1.25×
08Oklahoma~6K1.25×
09Maine~2K1.23×
10Wisconsin~8K1.21×
11Minnesota~8K1.20×
12North Dakota~1K1.19×
13Arkansas~4K1.15×
14New Mexico~3K1.15×
15Oregon~6K1.14×
16South Dakota~1K1.12×
17Missouri~8K1.09×
18Washington~10K1.08×
19Colorado~8K1.07×
20Tennessee~10K1.05×
21Kansas~4K1.05×
22Indiana~9K1.04×
23Vermont<1K1.03×
24Ohio~10K1.01×
25Michigan~10K1.00×
26New Hampshire~2K1.00×
27North Carolina~10K0.98×
28Arizona~9K0.98×
29Iowa~4K0.98×
30Nebraska~2K0.98×
31Alabama~6K0.97×
32Pennsylvania~10K0.94×
33Texas~40K0.93×
34Virginia~10K0.91×
35Mississippi~3K0.90×
36South Carolina~6K0.87×
37Louisiana~5K0.87×
38Nevada~4K0.87×
39Georgia~10K0.86×
40Illinois~10K0.76×
41California~40K0.75×
42Florida~20K0.72×
43Maryland~6K0.72×
44Hawaii~1K0.72×
45Connecticut~3K0.71×
46Rhode Island~1K0.71×
47Massachusetts~6K0.69×
48Delaware<1K0.67×
49New York~20K0.64×
50New Jersey~7K0.59×
Fig. 06

Affinity by region

Affinity by region — Wendigo, United States
0.59×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wendigo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wendigo audience
#·InterestCategoryAffinity×
01G-ShockFashion & Accessoires9.31×
02Stephen KingLiterature5.79×
03Magic: The GatheringGames5.22×
04The Legend of ZeldaGames4.69×
05Virtual realityTechnology & Electronics4.31×
06Milwaukee BrewersSports3.85×
07Air pollutionHealth3.66×
08Solar energyHome & Garden3.15×
09RedditInternet & Social Media2.83×
10Britney SpearsMusic & Radio2.67×
11Card gamesGames2.56×
12Horror moviesMovies & TV2.40×
13Burger KingFood & Beverages2.06×
14EBayShopping1.71×
15CoffeeFood & Beverages1.66×
16Alcoholic beveragesFood & Beverages1.64×
17PinterestInternet & Social Media1.63×
18XInternet & Social Media1.57×
19Donald TrumpPolitics & Society1.51×
20SmartphonesTechnology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wendigo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wendigo audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.78×
IndividualismJOY1.74×
IndulgenceJOY1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wendigo audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.32×
Design AffinityPREMIUM0.44×
TravellingTHRILL0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wendigo have in United States?

Wendigo has an estimated audience of 454,065 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wendigo fans?

36.4% of Wendigo fans are female, 63.6% are male, with an average age of 41.7 years.

03

Which brands do Wendigo fans like most?

Wendigo fans show strongest brand affinity for Reddit (2.83×), G-Shock (9.31×), and Virtual reality (4.31×) over the country average.

04

Where do Wendigo fans live in United States?

Wendigo fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Wendigo fans also like?

Beyond Wendigo itself, the audience over-indexes on G-Shock (9.31×), Virtual reality (4.31×), Horror movies (2.4×), and Solar energy (3.15×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Wendigo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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