Wild Wild West Audience in United States

Wild Wild West has an estimated audience of 710,395 people in United States. 54.8% are female, 45.2% are male, average age 46.1. Top regions: California, Texas, Florida. Top brand affinities: Kelly Osbourne, Indianapolis Motor Speedway, Chuck Norris, Robert Redford, Boardwalk Empire.

The average Wild Wild West fan in United States is 46.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kelly Osbourne, Indianapolis Motor Speedway, Chuck Norris, with strongest over-indexing on Kelly Osbourne (13.03× the country average). Demographically, the Wild Wild West audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Western

Demographics of Wild Wild West fans

Demographic split for Wild Wild West audience in United States
MetricValue
Female54.8%
Male45.2%
Average age46.1
Estimated audience size710,395

Audience persona

The typical Wild Wild West fan in United States is balanced, around 46.1 years old, with strong Risk Appetite tendencies and a notable affinity for Kelly Osbourne.

Top regions in United States

Top regions ranked by reach for Wild Wild West in United States
RegionReachAffinity
California67,8430.87×
Texas58,6100.96×
Florida41,7730.87×
New York30,2380.76×
North Carolina25,8871.21×
Ohio24,3681.11×
Pennsylvania23,1350.97×
Georgia21,5360.98×
Illinois21,3290.9×
Michigan18,9601.02×
Virginia15,8470.92×
Tennessee15,3181.07×
Washington14,8571.04×
Arizona14,7511.02×
Missouri14,3511.25×
Indiana14,2791.1×
New Jersey14,2240.79×
Colorado12,1221.08×
Wisconsin11,2661.05×
South Carolina10,5450.99×
Massachusetts10,4870.75×
Kentucky10,0681.13×
Maryland9,6410.79×
Oregon9,6271.18×
Oklahoma9,3191.18×
Louisiana9,1291×
Alabama9,0040.91×
Minnesota8,9180.88×
Nevada7,4581.09×
Kansas6,7701.21×
Arkansas6,6421.13×
Utah6,6391.04×
Iowa6,5801.12×
Mississippi5,6050.96×
Connecticut5,5050.77×
Idaho4,3801.23×
New Mexico4,0491.14×
Nebraska4,0001.12×
West Virginia3,4601.05×
New Hampshire2,4590.88×
Maine2,4350.96×
Montana2,3761.21×
Hawaii2,1950.72×
South Dakota2,1531.31×
Rhode Island1,6320.72×
Alaska1,6101.06×
Washington, District of Columbia1,5350.72×
North Dakota1,5031.03×
Delaware1,4680.75×
Wyoming1,2111.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wild Wild West audience
BrandAffinityCategory
Kelly Osbourne13.03×Music & Radio
Indianapolis Motor Speedway17.64×Sports
Chuck Norris7.29×Movies & TV
Robert Redford8.56×Movies & TV
Boardwalk Empire22.88×Movies & TV
New York Post6.02×News
Fox News Channel2.53×Movies & TV
Rachel Weisz13.03×Movies & TV
Sam Elliott7.65×Movies & TV
Horoscope7.34×Health
Mongolia7.37×Travel & Leisure
MSN2.95×News
Day trading8.79×Business & Career
Hobby Lobby2.79×Home & Garden
The Bahamas6.75×Travel & Leisure
Clint Eastwood6.14×Movies & TV
Mary Elizabeth Winstead11.9×Movies & TV
Cross-country skiing10.12×Sports
Vera Farmiga12.5×Movies & TV
The Wizard of Oz13.03×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wild Wild West audience
TraitClusterScore
Risk AppetiteTHRILL2.22
PatriotismCONSERVATISM2.13
TraditionCONSERVATISM1.55
Need for SecurityCONSERVATISM1.45
TravellingTHRILL1.31
SpiritualityBALANCE1.3

Worldwide distribution

Worldwide audience distribution share by country for Wild Wild West
CountryShare
United States46.4%
France8.5%
Germany8.1%

See Wild Wild West audiences in other countries

More Western audiences in United States

Frequently asked questions

How many fans does Wild Wild West have in United States?

Wild Wild West has an estimated audience of 710,395 people in United States, concentrated in California and Texas.

What is the gender split and age of Wild Wild West fans?

54.8% of Wild Wild West fans are female, 45.2% are male, with an average age of 46.1 years.

Which brands do Wild Wild West fans like most?

Wild Wild West fans show strongest brand affinity for Kelly Osbourne (13.03×), Indianapolis Motor Speedway (17.64×), and Chuck Norris (7.29×) over the country average.

Where do Wild Wild West fans live in United States?

Wild Wild West fans in United States are most concentrated in California (reach 67,843), Texas (reach 58,610), and Florida (reach 41,773). These three regions account for the largest share of the active audience.

What other brands do Wild Wild West fans also like?

Beyond Wild Wild West itself, the audience over-indexes on Indianapolis Motor Speedway (17.64×), Chuck Norris (7.29×), Robert Redford (8.56×), and Boardwalk Empire (22.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wild Wild West. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.