Rascasse Audience Intelligence

Wild Wild West Audience in United States

A data profile of the people who buy, follow and care about Wild Wild West in United States — modelled from more than twelve digital signal sources. Wild Wild West has an estimated audience of 714,405 people in United States.

#11among Western in United States#2485among Movie / TV Show / Series in United States#5492in Movies & TV

The average Wild Wild West fan in United States is 46.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Reddit, Donald Trump, New York Post, with strongest over-indexing on Reddit (4.5× the country average).

Demographically, the Wild Wild West audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wild Wild West fan in United States is balanced, around 46.1 years old, with strong Patriotism tendencies and a notable affinity for Reddit.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Western

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wild Wild West profile in United States.

Audience size
714K
in United States
Gender
54.8%♀
45.2% male
Age
46.1
average years
Country rank
#29541
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wild Wild West viewers

54.8% are female, 45.2% are male, average age 46.1.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for Wild Wild West audience in United States
MetricValue
Female54.8%
Male45.2%
Average age46.1
Estimated audience size714,405
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Wild Wild West audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3913%
40-4917%
50+45%
Fig. 04

Worldwide distribution

44.2%

of the worldwide Wild Wild West audience comes from United States.

Worldwide audience distribution share by country for Wild Wild West
CountryShare
United States44.2%
Germany10.6%
France10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wild Wild West audience in United States is strongest.

Fig. 05

Top regions by affinity

Wild Wild West fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~2K1.36×
02Missouri~10K1.23×
03Idaho~4K1.23×
04Montana~2K1.23×
05Kansas~7K1.22×
06Oklahoma~9K1.20×
07Wyoming~1K1.18×
08Arkansas~7K1.17×
09Alaska~2K1.17×
10New Mexico~4K1.15×
11Iowa~7K1.14×
12Kentucky~10K1.13×
13Oregon~9K1.12×
14Nebraska~4K1.11×
15Indiana~10K1.10×
16West Virginia~4K1.10×
17North Carolina~20K1.08×
18Nevada~7K1.06×
19Ohio~20K1.05×
20North Dakota~2K1.05×
21Tennessee~10K1.04×
22Colorado~10K1.04×
23Wisconsin~10K1.03×
24Utah~7K1.03×
25Arizona~10K1.02×
26Washington~10K1.01×
27Mississippi~6K1.01×
28Michigan~20K1.00×
29Maine~3K0.99×
30Texas~60K0.98×
31Louisiana~9K0.98×
32Alabama~9K0.95×
33South Carolina~10K0.94×
34Pennsylvania~20K0.92×
35Georgia~20K0.91×
36New Hampshire~2K0.88×
37Illinois~20K0.87×
38Virginia~20K0.87×
39Minnesota~9K0.87×
40California~70K0.84×
41Florida~40K0.84×
42Delaware~2K0.83×
43Rhode Island~2K0.81×
44Maryland~10K0.80×
45Connecticut~6K0.79×
46New Jersey~10K0.76×
47Hawaii~2K0.75×
48Washington, District of Columbia~2K0.75×
49Massachusetts~10K0.72×
50New York~30K0.71×
Fig. 06

Affinity by region

Affinity by region — Wild Wild West, United States
0.71×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wild Wild West audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wild Wild West audience
#·InterestCategoryAffinity×
01John WayneMovies & TV13.03×
02Kelly OsbourneMusic & Radio8.72×
03George ClooneyMovies & TV8.30×
04New York PostNews6.92×
05Robert RedfordMovies & TV6.64×
06Hardware storeHome & Garden4.85×
07RedditInternet & Social Media4.50×
08Local newsNews3.38×
09Breaking newsMovies & TV3.19×
10Donald TrumpPolitics & Society2.93×
11XInternet & Social Media2.70×
12SmartphonesTechnology & Electronics2.61×
13WalmartShopping2.60×
14PinterestInternet & Social Media2.49×
15CNNMovies & TV2.47×
16Home improvementHome & Garden2.45×
17MedicineBusiness & Career2.40×
18Alcoholic beveragesFood & Beverages2.31×
19RecipesFood & Beverages2.30×
20CookingFood & Beverages2.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wild Wild West audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wild Wild West audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.21×
DIY MentalityTHRILL2.15×
Family OrientationCONSERVATISM2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wild Wild West audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.47×
Design AffinityPREMIUM0.64×
SustainabilityBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wild Wild West have in United States?

Wild Wild West has an estimated audience of 714,405 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wild Wild West viewers?

54.8% of Wild Wild West fans are female, 45.2% are male, with an average age of 46.1 years.

03

Which brands do Wild Wild West fans like most?

Wild Wild West fans show strongest brand affinity for Reddit (4.5×), Donald Trump (2.93×), and New York Post (6.92×) over the country average.

04

Where do Wild Wild West fans live in United States?

Wild Wild West fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Wild Wild West fans also like?

Beyond Wild Wild West itself, the audience over-indexes on Donald Trump (2.93×), New York Post (6.92×), X (2.7×), and Robert Redford (6.64×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Wild Wild West audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wild Wild West. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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