Wildlife Photographer of the Year Audience in United States

Wildlife Photographer of the Year logo

Wildlife Photographer of the Year has an estimated audience of 281,400 people in United States. 47.7% are female, 52.3% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Boracay, Mathcore, Circular economy, Google Home.

The average Wildlife Photographer of the Year fan in United States is 40.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Boracay, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Wildlife Photographer of the Year audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Event · Subtype: Art event / festival

Demographics of Wildlife Photographer of the Year fans

Demographic split for Wildlife Photographer of the Year audience in United States
MetricValue
Female47.7%
Male52.3%
Average age40.5
Estimated audience size281,400

Audience persona

The typical Wildlife Photographer of the Year fan in United States is balanced, around 40.5 years old, with strong Risk Appetite tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Wildlife Photographer of the Year in United States
RegionReachAffinity
California26,1020.84×
Texas14,5740.6×
Florida13,1920.69×
New York12,3400.78×
Washington7,5621.34×
Virginia6,9131.01×
Pennsylvania5,9990.63×
North Carolina5,7480.68×
Arizona5,6000.97×
Illinois5,5610.59×
Michigan5,3280.72×
New Jersey5,3140.74×
Ohio5,2780.61×
Massachusetts5,1430.93×
Colorado5,0061.13×
Georgia4,5900.53×
Maryland4,5860.95×
Indiana4,4150.86×
Tennessee4,3150.76×
Oregon3,7061.15×
Minnesota3,5520.88×
Missouri3,1880.7×
Wisconsin3,1650.75×
Alabama3,0490.78×
South Carolina2,5540.6×
Louisiana2,5270.7×
Kentucky2,5200.71×
Utah2,3190.92×
Oklahoma2,2860.73×
Connecticut2,1700.77×
Nevada2,0850.77×
Kansas2,0060.9×
Arkansas1,9640.85×
Montana1,8902.42×
New Mexico1,7431.24×
Idaho1,5241.08×
Mississippi1,4730.64×
Alaska1,3872.3×
Iowa1,3710.59×
New Hampshire1,2891.16×
Nebraska1,2620.89×
Maine1,2441.23×
Hawaii1,2261.01×
Washington, District of Columbia1,0731.27×
Wyoming1,0542.53×
South Dakota1,0441.61×
West Virginia1,0430.8×
Rhode Island1,0371.16×
North Dakota9441.63×
Delaware9291.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wildlife Photographer of the Year audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Boracay22.75×Travel & Leisure
Mathcore18.06×Music & Radio
Circular economy31.26×Business & Career
Google Home11.63×Technology & Electronics
Meals on Wheels8.64×Food & Beverages
JDM Cars11.33×Cars & Mobility
Arrietty20×Movies & TV
Historic site5.42×Arts & Culture
Redemption (theology)10.81×Politics & Society
Elsword20×Games
Iyanla Vanzant16.86×Business & Career
Equinix15.99×Business & Career
Academy Award for Best Original Score20×Movies & TV
St. Ives15.93×Travel & Leisure
Home construction1.56×Home & Garden
The Historian16.48×Literature
Natural rubber2.11×Cars & Mobility
Public speaking3.53×Politics & Society
Hebe5.78×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wildlife Photographer of the Year audience
TraitClusterScore
Risk AppetiteTHRILL2.37
TravellingTHRILL2.06
Luxury OrientationPREMIUM1.84
Design AffinityPREMIUM1.67
SustainabilityBALANCE1.58
Family OrientationCONSERVATISM1.5

Worldwide distribution

Worldwide audience distribution share by country for Wildlife Photographer of the Year
CountryShare
United States25.6%
Italy18.9%
United Kingdom13.6%

See Wildlife Photographer of the Year audiences in other countries

More Art event / festival audiences in United States

Frequently asked questions

How many fans does Wildlife Photographer of the Year have in United States?

Wildlife Photographer of the Year has an estimated audience of 281,400 people in United States, concentrated in California and Texas.

What is the gender split and age of Wildlife Photographer of the Year fans?

47.7% of Wildlife Photographer of the Year fans are female, 52.3% are male, with an average age of 40.5 years.

Which brands do Wildlife Photographer of the Year fans like most?

Wildlife Photographer of the Year fans show strongest brand affinity for Keene, New Hampshire (675×), Boracay (22.75×), and Mathcore (18.06×) over the country average.

Where do Wildlife Photographer of the Year fans live in United States?

Wildlife Photographer of the Year fans in United States are most concentrated in California (reach 26,102), Texas (reach 14,574), and Florida (reach 13,192). These three regions account for the largest share of the active audience.

What other brands do Wildlife Photographer of the Year fans also like?

Beyond Wildlife Photographer of the Year itself, the audience over-indexes on Boracay (22.75×), Mathcore (18.06×), Circular economy (31.26×), and Google Home (11.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wildlife Photographer of the Year. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.