Rascasse Audience Intelligence

Wildlife Photographer of the Year Audience in United States

Name: Wildlife Photographer of the Year — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Wildlife Photographer of the Year in United States — modelled from more than twelve digital signal sources. Wildlife Photographer of the Year has an estimated audience of 281,947 people in United States.

#8among Art event / festival in United States #648among Event in United States #499in Arts & Culture

The average Wildlife Photographer of the Year fan in United States is 40.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Birdwatching, Hyatt, BMW 7 Series, with strongest over-indexing on Birdwatching (18.18× the country average).

Demographically, the Wildlife Photographer of the Year audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Risk Appetite, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wildlife Photographer of the Year fan in United States is balanced, around 40.5 years old, with strong Risk Appetite tendencies and a notable affinity for Birdwatching.

Category: Arts & Culture · Type: Event · Subtype: Art event / festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wildlife Photographer of the Year profile in United States.

Audience size

282K

in United States

Gender

47.7%♀

52.3% male

Age

40.5

average years

Country rank

#49884

Event in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Wildlife Photographer of the Year fans

47.7% are female, 52.3% are male, average age 40.5.

Fig. 02

Gender split

47.7%

Female

52.3%

Male

Demographic split for Wildlife Photographer of the Year audience in United States
Metric	Value
Female	47.7%
Male	52.3%
Average age	40.5
Estimated audience size	281,947

Fig. 03

Age distribution

Age distribution of the Wildlife Photographer of the Year audience in United States
Age bracket	Share	%
16-19		23%
20-29		13%
30-39		17%
40-49		20%
50+		27%

Fig. 04

Worldwide distribution

25.4%

of the worldwide Wildlife Photographer of the Year audience comes from United States.

Worldwide audience distribution share by country for Wildlife Photographer of the Year
Country	Share
United States	25.4%
Italy	18.7%
United Kingdom	13.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wildlife Photographer of the Year audience in United States is strongest.

Fig. 05

Top regions by affinity

Wildlife Photographer of the Year fans by region: top regions in United States
#	Region	Reach	×
01	Wyoming	<1K	1.61×
02	Montana	~1K	1.46×
03	Alaska	<1K	1.29×
04	Washington	~7K	1.25×
05	Colorado	~5K	1.16×
06	Utah	~3K	1.12×
07	North Dakota	<1K	1.11×
08	South Dakota	<1K	1.10×
09	New Mexico	~2K	1.09×
10	Idaho	~2K	1.09×
11	Oregon	~3K	1.08×
12	Maine	~1K	1.06×
13	Washington, District of Columbia	<1K	1.05×
14	New Hampshire	~1K	1.04×
15	Rhode Island	<1K	1.03×
16	Delaware	<1K	1.02×
17	Hawaii	~1K	0.99×
18	Kansas	~2K	0.97×
19	Nebraska	~1K	0.97×
20	Massachusetts	~5K	0.96×
21	Arkansas	~2K	0.96×
22	West Virginia	~1K	0.96×
23	Arizona	~5K	0.94×
24	Maryland	~5K	0.94×
25	Nevada	~3K	0.94×
26	Virginia	~6K	0.92×
27	Connecticut	~3K	0.92×
28	Mississippi	~2K	0.91×
29	Minnesota	~4K	0.90×
30	Oklahoma	~3K	0.90×
31	Wisconsin	~4K	0.89×
32	Iowa	~2K	0.89×
33	Alabama	~3K	0.88×
34	Kentucky	~3K	0.88×
35	Indiana	~4K	0.87×
36	Missouri	~4K	0.87×
37	Louisiana	~3K	0.87×
38	Michigan	~6K	0.85×
39	South Carolina	~4K	0.85×
40	Tennessee	~5K	0.84×
41	California	~30K	0.81×
42	New York	~10K	0.79×
43	Pennsylvania	~7K	0.79×
44	Ohio	~7K	0.79×
45	North Carolina	~7K	0.79×
46	New Jersey	~6K	0.78×
47	Florida	~10K	0.77×
48	Illinois	~7K	0.74×
49	Georgia	~6K	0.73×
50	Texas	~20K	0.66×

Affinity by region — Wildlife Photographer of the Year, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wildlife Photographer of the Year audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wildlife Photographer of the Year audience
#	Interest	Category	×
01	Mercedes-Benz S-Class	Cars & Mobility	30.06×
02	BMW 7 Series	Cars & Mobility	25.36×
03	Porsche Boxster	Cars & Mobility	20.00×
04	Birdwatching	Pets & Animals	18.18×
05	Hyatt	Travel & Leisure	15.74×
06	Funny animal	Internet & Social Media	15.00×
07	BMW X6	Cars & Mobility	12.02×
08	Nikon	Technology & Electronics	9.16×
09	United States national football team	Sports	8.70×
10	Canon	Technology & Electronics	8.54×
11	Wildlife photography	Technology & Electronics	8.16×
12	Safari	Travel & Leisure	7.43×
13	Marriott Hotels & Resorts	Travel & Leisure	7.36×
14	Aston Martin	Cars & Mobility	6.81×
15	Volvo	Cars & Mobility	6.28×
16	San Francisco 49ers	Sports	4.17×
17	Ski resort	Travel & Leisure	3.81×
18	JetBlue	Travel & Leisure	3.39×
19	Pinterest	Internet & Social Media	1.67×
20	Home improvement	Home & Garden	1.59×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wildlife Photographer of the Year audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Wildlife Photographer of the Year audience · What stands out
Trait	Cluster	Score
Risk Appetite	THRILL	2.28×
Travelling	THRILL	2.00×
Indulgence	JOY	1.73×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Wildlife Photographer of the Year audience · Rather not
Trait	Cluster	Score
Social Media Usage	JOY	0.96×
Mindfulness	BALANCE	0.97×
Extroversion	THRILL	0.99×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Wildlife Photographer of the Year have in United States?

Wildlife Photographer of the Year has an estimated audience of 281,947 people in United States, concentrated in California and Texas.

What is the gender split and age of Wildlife Photographer of the Year fans?

47.7% of Wildlife Photographer of the Year fans are female, 52.3% are male, with an average age of 40.5 years.

Which brands do Wildlife Photographer of the Year fans like most?

Wildlife Photographer of the Year fans show strongest brand affinity for Birdwatching (18.18×), Hyatt (15.74×), and BMW 7 Series (25.36×) over the country average.

Where do Wildlife Photographer of the Year fans live in United States?

Wildlife Photographer of the Year fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

What other brands do Wildlife Photographer of the Year fans also like?

Beyond Wildlife Photographer of the Year itself, the audience over-indexes on Hyatt (15.74×), BMW 7 Series (25.36×), Mercedes-Benz S-Class (30.06×), and Wildlife photography (8.16×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Wildlife Photographer of the Year. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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