A data profile of the people who buy, follow and care about Winston Churchill in United States — modelled from more than twelve digital signal sources. Winston Churchill has an estimated audience of 3,177,544 people in United States.
The average Winston Churchill fan in United States is 47.4 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Subway, Robert Redford, Reddit, with strongest over-indexing on Subway (5.47× the country average).
Demographically, the Winston Churchill audience skews more male with an average age of 47.4, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Winston Churchill fan in United States is more male, around 47.4 years old, with strong Patriotism tendencies and a notable affinity for Subway.
The key figures that characterise the Winston Churchill profile in United States.
39.0% are female, 61.0% are male, average age 47.4.
| Metric | Value |
|---|---|
| Female | 39.0% |
| Male | 61.0% |
| Average age | 47.4 |
| Estimated audience size | 3,177,544 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 10% | |
| 30-39 | 16% | |
| 40-49 | 28% | |
| 50+ | 40% |
of the worldwide Winston Churchill audience comes from United States.
| Country | Share |
|---|---|
| United States | 26.7% |
| United Kingdom | 13.9% |
| Germany | 5.2% |
Where the Winston Churchill audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alabama | ~50K | 1.20× | |
| 02 | Arizona | ~70K | 1.13× | |
| 03 | Virginia | ~90K | 1.12× | |
| 04 | Alaska | ~8K | 1.11× | |
| 05 | Missouri | ~60K | 1.10× | |
| 06 | Tennessee | ~70K | 1.08× | |
| 07 | New Hampshire | ~10K | 1.08× | |
| 08 | Kentucky | ~40K | 1.07× | |
| 09 | Oklahoma | ~40K | 1.07× | |
| 10 | Montana | ~9K | 1.07× | |
| 11 | North Dakota | ~7K | 1.07× | |
| 12 | Kansas | ~30K | 1.05× | |
| 13 | Idaho | ~20K | 1.05× | |
| 14 | Massachusetts | ~60K | 1.04× | |
| 15 | Connecticut | ~30K | 1.04× | |
| 16 | Utah | ~30K | 1.04× | |
| 17 | Maine | ~10K | 1.04× | |
| 18 | North Carolina | ~100K | 1.03× | |
| 19 | Washington | ~60K | 1.02× | |
| 20 | Indiana | ~60K | 1.02× | |
| 21 | West Virginia | ~20K | 1.02× | |
| 22 | Washington, District of Columbia | ~10K | 1.02× | |
| 23 | Pennsylvania | ~100K | 1.01× | |
| 24 | Arkansas | ~30K | 1.01× | |
| 25 | South Dakota | ~7K | 1.01× | |
| 26 | Michigan | ~80K | 1.00× | |
| 27 | Maryland | ~50K | 1.00× | |
| 28 | Oregon | ~40K | 1.00× | |
| 29 | Vermont | ~6K | 1.00× | |
| 30 | Georgia | ~100K | 0.99× | |
| 31 | Ohio | ~100K | 0.99× | |
| 32 | South Carolina | ~50K | 0.99× | |
| 33 | Minnesota | ~40K | 0.99× | |
| 34 | Rhode Island | ~10K | 0.99× | |
| 35 | Texas | ~300K | 0.98× | |
| 36 | New York | ~200K | 0.97× | |
| 37 | Illinois | ~100K | 0.97× | |
| 38 | Louisiana | ~40K | 0.96× | |
| 39 | Nebraska | ~20K | 0.96× | |
| 40 | California | ~300K | 0.95× | |
| 41 | New Jersey | ~80K | 0.95× | |
| 42 | Iowa | ~20K | 0.95× | |
| 43 | Colorado | ~50K | 0.94× | |
| 44 | Florida | ~200K | 0.93× | |
| 45 | Wisconsin | ~40K | 0.93× | |
| 46 | Mississippi | ~20K | 0.92× | |
| 47 | New Mexico | ~10K | 0.84× | |
| 48 | Nevada | ~30K | 0.83× | |
| 49 | Delaware | ~7K | 0.83× | |
| 50 | Hawaii | ~10K | 0.82× |
The strongest cross-interests of the Winston Churchill audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Liev Schreiber | Movies & TV | 7.81× | ||
| 02 | Freedom of speech | Politics & Society | 5.49× | ||
| 03 | Subway | Food & Beverages | 5.47× | ||
| 04 | Robert Redford | Movies & TV | 3.89× | ||
| 05 | Micro Center | Shopping | 3.05× | ||
| 06 | Office Depot | Shopping | 3.04× | ||
| 07 | Masters Tournament | Sports | 2.67× | ||
| 08 | Sustainable energy | Home & Garden | 2.65× | ||
| 09 | Rail transport | Travel & Leisure | 2.62× | ||
| 10 | Public transport | Cars & Mobility | 2.61× | ||
| 11 | Nostalgia | Home & Garden | 2.27× | ||
| 12 | Charitable organization | Politics & Society | 2.18× | ||
| 13 | Discount Tire | Shopping | 2.17× | ||
| 14 | Genetics | Kids & Family | 2.09× | ||
| 15 | Internet & Social Media | 2.07× | |||
| 16 | Hardware store | Home & Garden | 2.06× | ||
| 17 | Tradition | Politics & Society | 1.90× | ||
| 18 | Nonprofit organization | Politics & Society | 1.88× | ||
| 19 | American Airlines | Travel & Leisure | 1.60× | ||
| 20 | Wells Fargo | Business & Career | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.95× | |
| Individualism | JOY | 1.79× | |
| Spirituality | BALANCE | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.86× | |
| Pet Ownership | JOY | 0.86× | |
| Extroversion | THRILL | 0.89× |
Winston Churchill has an estimated audience of 3,177,544 people in United States, concentrated in California and Texas.
39.0% of Winston Churchill fans are female, 61.0% are male, with an average age of 47.4 years.
Winston Churchill fans show strongest brand affinity for Subway (5.47×), Robert Redford (3.89×), and Reddit (2.07×) over the country average.
Winston Churchill fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Winston Churchill itself, the audience over-indexes on Robert Redford (3.89×), Reddit (2.07×), Nonprofit organization (1.88×), and Nostalgia (2.27×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Winston Churchill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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