Wisconsin cheese Audience in United States

Wisconsin cheese logo

Wisconsin cheese has an estimated audience of 741,601 people in United States. 66.0% are female, 34.0% are male, average age 47.5. Top regions: Wisconsin, California, Texas. Top brand affinities: Keene, New Hampshire, headspace, Cherish (group), Google Home, Wok.

The average Wisconsin cheese fan in United States is 47.5 years old, more female, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, California, Texas. Top brand affinities include Keene, New Hampshire, headspace, Cherish (group), with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Wisconsin cheese audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cheese

Demographics of Wisconsin cheese fans

Demographic split for Wisconsin cheese audience in United States
MetricValue
Female66.0%
Male34.0%
Average age47.5
Estimated audience size741,601

Audience persona

The typical Wisconsin cheese fan in United States is more female, around 47.5 years old, with strong Indulgence tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Wisconsin cheese in United States
RegionReachAffinity
Wisconsin71,0336.37×
California53,4060.65×
Texas44,4500.7×
Florida40,0480.8×
Illinois33,9391.37×
New York29,2350.71×
Pennsylvania18,6820.75×
Michigan18,4480.95×
Ohio18,3400.8×
North Carolina17,8400.8×
Georgia16,1730.71×
Virginia14,8910.82×
Indiana14,0801.04×
Tennessee13,5950.91×
Minnesota13,3101.25×
Arizona12,7520.84×
New Jersey12,4040.66×
Washington12,2880.83×
Missouri12,1371.02×
Colorado10,9100.93×
South Carolina10,3220.93×
Alabama9,9610.96×
Massachusetts9,3260.64×
Kentucky8,9610.96×
Maryland8,8380.69×
Oklahoma8,1070.98×
Iowa7,7831.27×
Arkansas7,3891.21×
Louisiana6,6730.7×
Oregon6,4810.76×
Mississippi6,2211.02×
Kansas5,8781.01×
Connecticut5,5760.75×
Nevada5,4930.77×
Nebraska4,5941.24×
Utah4,3830.66×
Idaho3,2990.89×
West Virginia3,1820.92×
New Mexico3,0020.81×
Montana2,4771.2×
New Hampshire2,2540.77×
Hawaii2,1670.68×
South Dakota2,0611.2×
Maine2,0420.77×
North Dakota1,9601.29×
Wyoming1,5801.44×
Washington, District of Columbia1,5510.7×
Delaware1,5110.74×
Rhode Island1,4210.6×
Alaska1,2260.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wisconsin cheese audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
headspace14.19×Health
Cherish (group)13.59×Music & Radio
Google Home7.47×Technology & Electronics
Wok7.44×Food & Beverages
Grace Slick9.28×Music & Radio
Cryptic crossword16.1×Technology & Electronics
Goop5.55×Internet & Social Media
Hibachi8.08×Food & Beverages
Governor of Michigan6.79×Politics & Society
Layne Staley5.34×Music & Radio
Jingoism1.74×Politics & Society
Ira Glass13.42×Music & Radio
Pillow1.63×Home & Garden
Goma13.05×Travel & Leisure
Fairy godmother5.28×Literature
Grinch2.67×Movies & TV
Kikar HaShabbat10.71×News
3D printing1.62×Technology & Electronics
Guitarist (magazine)7.2×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wisconsin cheese audience
TraitClusterScore
IndulgenceJOY1.5
Convenience OrientationPREMIUM1.47
DIY MentalityTHRILL1.43
Community OrientationOPEN1.37
Career OrientationPOWER1.34
IndividualismJOY1.33

Worldwide distribution

Worldwide audience distribution share by country for Wisconsin cheese
CountryShare
United States98.9%
Germany0.5%
Italy0.2%

See Wisconsin cheese audiences in other countries

More Cheese audiences in United States

Frequently asked questions

How many fans does Wisconsin cheese have in United States?

Wisconsin cheese has an estimated audience of 741,601 people in United States, concentrated in Wisconsin and California.

What is the gender split and age of Wisconsin cheese fans?

66.0% of Wisconsin cheese fans are female, 34.0% are male, with an average age of 47.5 years.

Which brands do Wisconsin cheese fans like most?

Wisconsin cheese fans show strongest brand affinity for Keene, New Hampshire (675×), headspace (14.19×), and Cherish (group) (13.59×) over the country average.

Where do Wisconsin cheese fans live in United States?

Wisconsin cheese fans in United States are most concentrated in Wisconsin (reach 71,033), California (reach 53,406), and Texas (reach 44,450). These three regions account for the largest share of the active audience.

What other brands do Wisconsin cheese fans also like?

Beyond Wisconsin cheese itself, the audience over-indexes on headspace (14.19×), Cherish (group) (13.59×), Google Home (7.47×), and Wok (7.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wisconsin cheese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.