Rascasse Audience Intelligence

Wisconsin cheese Audience in United States

A data profile of the people who buy, follow and care about Wisconsin cheese in United States — modelled from more than twelve digital signal sources. Wisconsin cheese has an estimated audience of 741,601 people in United States.

#8among Cheese in United States#9825among Topic in United States#1597in Food & Beverages

The average Wisconsin cheese fan in United States is 47.5 years old, more female, and lives primarily in Wisconsin.

The audience is concentrated in Wisconsin, California, Texas.

Top brand affinities include Pizza Hut, FedEx, Subway, with strongest over-indexing on Pizza Hut (3.84× the country average).

Demographically, the Wisconsin cheese audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wisconsin cheese fan in United States is more female, around 47.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Pizza Hut.

Category: Food & Beverages · Type: Topic · Subtype: Cheese

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wisconsin cheese profile in United States.

Audience size
742K
in United States
Gender
66.0%♀
34.0% male
Age
47.5
average years
Country rank
#28831
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wisconsin cheese fans

66.0% are female, 34.0% are male, average age 47.5.

Fig. 02

Gender split

66.0%
Female
34.0%
Male
Demographic split for Wisconsin cheese audience in United States
MetricValue
Female66.0%
Male34.0%
Average age47.5
Estimated audience size741,601
Fig. 03

Age distribution

Ø 47.5
average years
Age distribution of the Wisconsin cheese audience in United States
Age bracketShare%
16-194%
20-2911%
30-3917%
40-4929%
50+38%
Fig. 04

Worldwide distribution

98.9%

of the worldwide Wisconsin cheese audience comes from United States.

Worldwide audience distribution share by country for Wisconsin cheese
CountryShare
United States98.9%
Germany0.5%
Italy0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wisconsin cheese audience in United States is strongest.

Fig. 05

Top regions by affinity

Wisconsin cheese fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~70K6.38×
02Illinois~30K1.41×
03Iowa~8K1.25×
04Minnesota~10K1.23×
05North Dakota~2K1.21×
06Arkansas~7K1.15×
07Wyoming~1K1.15×
08Montana~2K1.12×
09Nebraska~4K1.11×
10South Dakota~2K1.09×
11Indiana~10K1.04×
12West Virginia~4K1.04×
13Missouri~10K1.00×
14Mississippi~6K1.00×
15Kansas~6K0.98×
16Oklahoma~8K0.97×
17Kentucky~9K0.96×
18Colorado~10K0.95×
19Alaska~2K0.95×
20Idaho~3K0.94×
21Maine~3K0.94×
22South Carolina~10K0.92×
23Alabama~10K0.92×
24Michigan~20K0.91×
25Tennessee~10K0.91×
26Delaware~2K0.89×
27New Mexico~3K0.88×
28New Hampshire~3K0.88×
29Rhode Island~2K0.86×
30Hawaii~3K0.85×
31Arizona~10K0.84×
32Virginia~10K0.83×
33Oregon~7K0.83×
34Nevada~6K0.82×
35Washington, District of Columbia~2K0.82×
36Pennsylvania~20K0.81×
37North Carolina~20K0.81×
38Connecticut~6K0.81×
39Ohio~20K0.80×
40Washington~10K0.80×
41Louisiana~7K0.78×
42Utah~5K0.78×
43Florida~40K0.76×
44Georgia~20K0.73×
45Maryland~9K0.73×
46Massachusetts~10K0.72×
47Texas~40K0.69×
48New York~30K0.68×
49New Jersey~10K0.68×
50California~50K0.65×
Fig. 06

Affinity by region

Affinity by region — Wisconsin cheese, United States
0.65×1.00×6.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wisconsin cheese audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wisconsin cheese audience
#·InterestCategoryAffinity×
01Weber GrillsHome & Garden14.27×
02Weather forecastingHome & Garden5.37×
03QVCMovies & TV5.31×
04Potato chipFood & Beverages4.88×
05Milwaukee BrewersSports4.77×
06FedExBusiness & Career4.46×
07Renewable energyBusiness & Career4.25×
08Microwave ovenHome & Garden4.19×
09Sustainable energyHome & Garden4.09×
10Pizza HutFood & Beverages3.84×
11Discount storesShopping3.69×
12Diane KeatonMovies & TV3.48×
13SubwayFood & Beverages3.23×
14IHOPFood & Beverages3.07×
15Domino's PizzaFood & Beverages2.56×
16Mortgage loansBusiness & Career2.52×
17McDonald'sFood & Beverages2.47×
18Shopping mallsShopping2.38×
19PinterestInternet & Social Media2.14×
20Trader Joe'sShopping2.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wisconsin cheese audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wisconsin cheese audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.51×
PatriotismCONSERVATISM1.71×
Price SensitivityPREMIUM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wisconsin cheese audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.60×
Luxury OrientationPREMIUM0.64×
Risk AppetiteTHRILL0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wisconsin cheese have in United States?

Wisconsin cheese has an estimated audience of 741,601 people in United States, concentrated in Wisconsin and California.

02

What is the gender split and age of Wisconsin cheese fans?

66.0% of Wisconsin cheese fans are female, 34.0% are male, with an average age of 47.5 years.

03

Which brands do Wisconsin cheese fans like most?

Wisconsin cheese fans show strongest brand affinity for Pizza Hut (3.84×), FedEx (4.46×), and Subway (3.23×) over the country average.

04

Where do Wisconsin cheese fans live in United States?

Wisconsin cheese fans in United States are most concentrated in Wisconsin (reach ~70K), California (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Wisconsin cheese fans also like?

Beyond Wisconsin cheese itself, the audience over-indexes on FedEx (4.46×), Subway (3.23×), Discount stores (3.69×), and QVC (5.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cheese audiences in United States

See Wisconsin cheese audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wisconsin cheese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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