WSB (AM) Audience in United States

WSB (AM) logo

WSB (AM) has an estimated audience of 429,579 people in United States. 48.7% are female, 51.3% are male, average age 47.5. Top regions: Georgia, California, New York. Top brand affinities: Atlanta Braves, Autism Awareness, Diabetes mellitus awareness, Kia Sportage, Atlanta Falcons.

The average WSB (AM) fan in United States is 47.5 years old, balanced, and lives primarily in Georgia. The audience is concentrated in Georgia, California, New York. Top brand affinities include Atlanta Braves, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Atlanta Braves (8.12× the country average). Demographically, the WSB (AM) audience skews balanced with an average age of 47.5, and over-indexes on personality traits such as Family Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Radio Station

Demographics of WSB (AM) fans

Demographic split for WSB (AM) audience in United States
MetricValue
Female48.7%
Male51.3%
Average age47.5
Estimated audience size429,579

Audience persona

The typical WSB (AM) fan in United States is balanced, around 47.5 years old, with strong Family Orientation tendencies and a notable affinity for Atlanta Braves.

Top regions in United States

Top regions ranked by reach for WSB (AM) in United States
RegionReachAffinity
Georgia254,62019.24×
California55,0611.17×
New York27,4531.14×
Florida24,1550.83×
Texas23,1240.63×
Washington12,3321.43×
Minnesota11,0961.8×
North Carolina10,4880.81×
Illinois9,7130.68×
Pennsylvania8,9310.62×
Alabama8,4531.41×
New Jersey7,2590.66×
Massachusetts7,1080.84×
Virginia6,6290.63×
Colorado5,6730.84×
Ohio5,5020.42×
South Carolina5,3620.83×
Michigan5,3330.47×
Maryland5,0340.68×
Tennessee4,7130.55×
Oregon4,2350.86×
Arizona4,0360.46×
Oklahoma3,5020.73×
Wisconsin3,3620.52×
Indiana3,1890.41×
Connecticut3,0790.71×
Louisiana2,9540.53×
Missouri2,4140.35×
Kentucky2,3290.43×
Nevada2,2480.54×
Washington, District of Columbia1,7001.32×
Mississippi1,4430.41×
Utah1,3770.36×
Delaware1,1370.96×
Arkansas1,0890.31×
Nebraska1,0160.47×
Iowa1,0050.28×
Maine9830.64×
New Hampshire9630.57×
West Virginia9220.46×
Hawaii9020.49×
Kansas8720.26×
New Mexico8120.38×
North Dakota6200.7×
Idaho5190.24×
Rhode Island4470.33×
Wyoming3460.54×
Alaska3250.35×
Montana2930.25×
Vermont2200.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WSB (AM) audience
BrandAffinityCategory
Atlanta Braves8.12×Sports
Autism Awareness9×Health
Diabetes mellitus awareness6.2×Health
Kia Sportage16.54×Cars & Mobility
Atlanta Falcons7.27×Sports
Singer-songwriter3.09×Music & Radio
Aaron Rodgers4.61×Sports
Microblogging6.33×Technology & Electronics
Atlanta Hawks6.67×Sports
Orange Julius20×Food & Beverages
Income tax6.64×Business & Career
United States Postal Service2.21×Business & Career
Atlanta United FC21.21×Sports
Capital One2.02×Business & Career
Google Maps1.9×Internet & Social Media
Honda HR-V11.2×Cars & Mobility
Exxon3.67×Cars & Mobility
AutoZone1.68×Cars & Mobility
Hobby Lobby1.61×Home & Garden
The UPS Store1.87×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WSB (AM) audience
TraitClusterScore
Family OrientationCONSERVATISM1.24
Convenience OrientationPREMIUM1.11
PatriotismCONSERVATISM1.09
Need for SecurityCONSERVATISM1.08
Price SensitivityPREMIUM1.06
Career OrientationPOWER1.05

Worldwide distribution

Worldwide audience distribution share by country for WSB (AM)
CountryShare
United States71.4%
Germany17.1%
United Kingdom10.4%

See WSB (AM) audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does WSB (AM) have in United States?

WSB (AM) has an estimated audience of 429,579 people in United States, concentrated in Georgia and California.

What is the gender split and age of WSB (AM) fans?

48.7% of WSB (AM) fans are female, 51.3% are male, with an average age of 47.5 years.

Which brands do WSB (AM) fans like most?

WSB (AM) fans show strongest brand affinity for Atlanta Braves (8.12×), Autism Awareness (9×), and Diabetes mellitus awareness (6.2×) over the country average.

Where do WSB (AM) fans live in United States?

WSB (AM) fans in United States are most concentrated in Georgia (reach 254,620), California (reach 55,061), and New York (reach 27,453). These three regions account for the largest share of the active audience.

What other brands do WSB (AM) fans also like?

Beyond WSB (AM) itself, the audience over-indexes on Autism Awareness (9×), Diabetes mellitus awareness (6.2×), Kia Sportage (16.54×), and Atlanta Falcons (7.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WSB (AM). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.