Rascasse Audience Intelligence

WSB (AM) Audience in United States

Name: WSB (AM) — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about WSB (AM) in United States — modelled from more than twelve digital signal sources. WSB (AM) has an estimated audience of 430,816 people in United States.

#34among Radio Station in United States #5639in Music & Radio

The average WSB (AM) fan in United States is 47.5 years old, balanced, and lives primarily in Georgia.

The audience is concentrated in Georgia, California, Texas.

Top brand affinities include Atlanta Braves, FedEx, Mortgage loans, with strongest over-indexing on Atlanta Braves (12.61× the country average).

Demographically, the WSB (AM) audience skews balanced with an average age of 47.5, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WSB (AM) fan in United States is balanced, around 47.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Atlanta Braves.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WSB (AM) profile in United States.

Audience size

431K

in United States

Gender

48.7%♀

51.3% male

Age

47.5

average years

Country rank

#39883

Radio Station in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of WSB (AM) fans

48.7% are female, 51.3% are male, average age 47.5.

Fig. 02

Gender split

48.7%

Female

51.3%

Male

Demographic split for WSB (AM) audience in United States
Metric	Value
Female	48.7%
Male	51.3%
Average age	47.5
Estimated audience size	430,816

Fig. 03

Age distribution

Age distribution of the WSB (AM) audience in United States
Age bracket	Share	%
16-19		3%
20-29		8%
30-39		22%
40-49		35%
50+		32%

Fig. 04

Worldwide distribution

71.0%

of the worldwide WSB (AM) audience comes from United States.

Worldwide audience distribution share by country for WSB (AM)
Country	Share
United States	71.0%
Germany	17.4%
United Kingdom	10.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WSB (AM) audience in United States is strongest.

Fig. 05

Top regions by affinity

WSB (AM) fans by region: top regions in United States
#	Region	Reach	×
01	Georgia	~200K	17.24×
02	Minnesota	~20K	2.92×
03	Washington	~10K	1.40×
04	Alabama	~8K	1.34×
05	Colorado	~8K	1.21×
06	Washington, District of Columbia	~2K	1.17×
07	Oklahoma	~6K	1.16×
08	California	~50K	1.10×
09	New York	~30K	1.07×
10	Wyoming	<1K	1.00×
11	North Dakota	<1K	0.95×
12	Delaware	~1K	0.90×
13	Connecticut	~4K	0.89×
14	Florida	~20K	0.86×
15	Oregon	~4K	0.86×
16	Massachusetts	~7K	0.82×
17	South Carolina	~5K	0.80×
18	Maine	~1K	0.80×
19	Alaska	<1K	0.77×
20	North Carolina	~10K	0.76×
21	South Dakota	<1K	0.75×
22	Texas	~30K	0.74×
23	Illinois	~10K	0.71×
24	New Jersey	~8K	0.71×
25	Montana	<1K	0.71×
26	New Hampshire	~1K	0.70×
27	Virginia	~7K	0.68×
28	Maryland	~5K	0.68×
29	Rhode Island	<1K	0.67×
30	West Virginia	~1K	0.66×
31	Hawaii	~1K	0.66×
32	Louisiana	~3K	0.63×
33	Nebraska	~1K	0.63×
34	Wisconsin	~4K	0.62×
35	Idaho	~1K	0.61×
36	New Mexico	~1K	0.61×
37	Pennsylvania	~9K	0.60×
38	Mississippi	~2K	0.60×
39	Tennessee	~5K	0.59×
40	Nevada	~2K	0.59×
41	Arkansas	~2K	0.58×
42	Michigan	~6K	0.57×
43	Arizona	~5K	0.55×
44	Utah	~2K	0.53×
45	Iowa	~2K	0.53×
46	Kansas	~2K	0.53×
47	Kentucky	~3K	0.52×
48	Missouri	~3K	0.50×
49	Indiana	~4K	0.48×
50	Ohio	~6K	0.47×

Affinity by region — WSB (AM), United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WSB (AM) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WSB (AM) audience
#	Interest	Category	×
01	Atlanta United FC	Sports	26.86×
02	Atlanta Braves	Sports	12.61×
03	FedEx	Business & Career	5.91×
04	Atlanta Falcons	Sports	5.82×
05	Atlanta Hawks	Sports	5.43×
06	Weather forecasting	Home & Garden	4.92×
07	Hyundai	Cars & Mobility	4.81×
08	Home automation	Technology & Electronics	4.76×
09	QVC	Movies & TV	4.64×
10	Mortgage loans	Business & Career	4.29×
11	Online banking	Business & Career	4.29×
12	Vehicle insurance	Cars & Mobility	4.11×
13	Discount stores	Shopping	3.10×
14	Shopping malls	Shopping	2.81×
15	Cancer awareness	Health	2.72×
16	McDonald's	Food & Beverages	2.45×
17	Pinterest	Internet & Social Media	2.40×
18	Airbnb	Travel & Leisure	2.11×
19	Barbecue	Food & Beverages	1.99×
20	Furniture	Home & Garden	1.94×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WSB (AM) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by WSB (AM) audience · What stands out
Trait	Cluster	Score
Convenience Orientation	PREMIUM	2.51×
Family Orientation	CONSERVATISM	2.34×
Patriotism	CONSERVATISM	1.81×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by WSB (AM) audience · Rather not
Trait	Cluster	Score
Healthy Lifestyle	BALANCE	0.76×
Pet Ownership	JOY	0.79×
Design Affinity	PREMIUM	0.81×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does WSB (AM) have in United States?

WSB (AM) has an estimated audience of 430,816 people in United States, concentrated in Georgia and California.

What is the gender split and age of WSB (AM) fans?

48.7% of WSB (AM) fans are female, 51.3% are male, with an average age of 47.5 years.

Which brands do WSB (AM) fans like most?

WSB (AM) fans show strongest brand affinity for Atlanta Braves (12.61×), FedEx (5.91×), and Mortgage loans (4.29×) over the country average.

Where do WSB (AM) fans live in United States?

WSB (AM) fans in United States are most concentrated in Georgia (reach ~200K), California (reach ~50K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

What other brands do WSB (AM) fans also like?

Beyond WSB (AM) itself, the audience over-indexes on FedEx (5.91×), Mortgage loans (4.29×), Vehicle insurance (4.11×), and Pinterest (2.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

NPR (15,317,645)
WWWQ (5,853,674)
Capital (radio network) (3,762,964)
Jam! (2,855,444)
Slacker (music service) (2,755,216)

See WSB (AM) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for WSB (AM). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →