XTERRA Triathlon Audience in United States

XTERRA Triathlon has an estimated audience of 319,656 people in United States. 37.4% are female, 62.6% are male, average age 41.1. Top regions: California, Colorado, Texas. Top brand affinities: Holography, Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average XTERRA Triathlon fan in United States is 41.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Colorado, Texas. Top brand affinities include Holography, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Holography (242.69× the country average). Demographically, the XTERRA Triathlon audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Triathlon

Demographics of XTERRA Triathlon fans

Demographic split for XTERRA Triathlon audience in United States
MetricValue
Female37.4%
Male62.6%
Average age41.1
Estimated audience size319,656

Audience persona

The typical XTERRA Triathlon fan in United States is more male, around 41.1 years old, with strong Sports Activity tendencies and a notable affinity for Holography.

Top regions in United States

Top regions ranked by reach for XTERRA Triathlon in United States
RegionReachAffinity
California25,7030.73×
Colorado15,8433.14×
Texas14,9300.54×
Utah8,4202.94×
Florida8,3020.38×
New York6,6120.37×
Washington5,7320.89×
North Carolina5,4340.56×
Arizona5,2720.81×
Virginia4,7190.61×
Pennsylvania4,5790.43×
Oregon4,5611.24×
Georgia4,4520.45×
Michigan4,3330.52×
Tennessee3,9400.61×
Alabama3,7220.83×
Massachusetts3,6050.57×
Illinois3,5620.33×
New Jersey3,0870.38×
Maryland2,9880.54×
New Mexico2,9801.86×
Ohio2,8230.29×
Missouri2,7070.53×
Wisconsin2,6790.56×
Indiana2,6680.46×
Nevada2,6400.85×
Idaho2,4121.5×
Minnesota2,0820.45×
Mississippi1,9990.76×
Louisiana1,9250.47×
Arkansas1,9230.73×
Kentucky1,8510.46×
Oklahoma1,7360.49×
Hawaii1,6981.24×
South Carolina1,6950.35×
West Virginia1,6501.11×
Alaska1,6472.41×
Montana1,5551.75×
Maine1,5311.34×
Kansas1,5240.6×
Iowa1,4470.55×
Connecticut1,4400.45×
South Dakota1,4171.92×
Vermont1,3992.49×
North Dakota1,3792.1×
New Hampshire1,3591.08×
Wyoming1,3352.82×
Nebraska1,3310.83×
Rhode Island1,3131.29×
Delaware1,1761.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for XTERRA Triathlon audience
BrandAffinityCategory
Holography242.69×Technology & Electronics
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Capital One3.84×Business & Career
Google Maps3.58×Internet & Social Media
Planet Fitness3.28×Sports
Indeed.com3.28×Business & Career
Chicago Marathon13.6×Sports
Charles, Prince of Wales18.87×Politics & Society
FC Bayern Munich4.94×Sports
CarGurus4.08×Cars & Mobility
Shimano11.33×Cars & Mobility
Alpine skiing4.84×Sports
Ironman 70.313.51×Sports
New York City Marathon10.67×Sports
Enterprise Rent-A-Car3.62×Cars & Mobility
High-intensity interval training4.99×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by XTERRA Triathlon audience
TraitClusterScore
Sports ActivityPOWER2.01
Luxury OrientationPREMIUM1.51
Risk AppetiteTHRILL1.5
Healthy LifestyleBALANCE1.44
Pet OwnershipJOY1.4
Price SensitivityPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for XTERRA Triathlon
CountryShare
United States84.7%
Switzerland5.0%
Italy1.0%

See XTERRA Triathlon audiences in other countries

More Triathlon audiences in United States

Frequently asked questions

How many fans does XTERRA Triathlon have in United States?

XTERRA Triathlon has an estimated audience of 319,656 people in United States, concentrated in California and Colorado.

What is the gender split and age of XTERRA Triathlon fans?

37.4% of XTERRA Triathlon fans are female, 62.6% are male, with an average age of 41.1 years.

Which brands do XTERRA Triathlon fans like most?

XTERRA Triathlon fans show strongest brand affinity for Holography (242.69×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do XTERRA Triathlon fans live in United States?

XTERRA Triathlon fans in United States are most concentrated in California (reach 25,703), Colorado (reach 15,843), and Texas (reach 14,930). These three regions account for the largest share of the active audience.

What other brands do XTERRA Triathlon fans also like?

Beyond XTERRA Triathlon itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for XTERRA Triathlon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.