Rascasse Audience Intelligence

XTERRA Triathlon Audience in United States

A data profile of the people who buy, follow and care about XTERRA Triathlon in United States — modelled from more than twelve digital signal sources. XTERRA Triathlon has an estimated audience of 9,551 people in United States.

#22among Triathlon in United States#2645among Event in United States#16677in Sports

The average XTERRA Triathlon fan in United States is 41.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Holography, City Bank, High-intensity interval training, with strongest over-indexing on Holography (272.04× the country average).

Demographically, the XTERRA Triathlon audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Risk Appetite, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical XTERRA Triathlon fan in United States is more male, around 41.1 years old, with strong Risk Appetite tendencies and a notable affinity for Holography.

Category: Sports · Type: Event · Subtype: Triathlon

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the XTERRA Triathlon profile in United States.

Audience size
10K
in United States
Gender
37.4%♀
62.6% male
Age
41.1
average years
Country rank
#143810
Event in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of XTERRA Triathlon fans

37.4% are female, 62.6% are male, average age 41.1.

Fig. 02

Gender split

37.4%
Female
62.6%
Male
Demographic split for XTERRA Triathlon audience in United States
MetricValue
Female37.4%
Male62.6%
Average age41.1
Estimated audience size9,551
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the XTERRA Triathlon audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3922%
40-4926%
50+20%
Fig. 04

Worldwide distribution

4.6%

of the worldwide XTERRA Triathlon audience comes from United States.

Worldwide audience distribution share by country for XTERRA Triathlon
CountryShare
Germany59.3%
Austria9.9%
Switzerland9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the XTERRA Triathlon audience in United States is strongest.

Fig. 05

Top regions by affinity

XTERRA Triathlon fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~10K2.50×
02Utah~7K2.28×
03New Mexico~2K1.55×
04Alaska<1K1.32×
05Vermont<1K1.29×
06Idaho~2K1.23×
07South Dakota<1K1.18×
08North Dakota<1K1.18×
09Montana~1K1.16×
10Maine~1K1.09×
11Oregon~4K1.04×
12Hawaii~1K1.04×
13New Hampshire~1K1.03×
14Rhode Island~1K1.03×
15Delaware<1K1.03×
16West Virginia~2K1.02×
17Washington, District of Columbia<1K1.00×
18Nebraska~2K0.97×
19Alabama~4K0.96×
20Mississippi~3K0.96×
21Arkansas~2K0.94×
22Nevada~3K0.93×
23Kansas~2K0.93×
24Iowa~2K0.92×
25Arizona~6K0.90×
26Oklahoma~3K0.90×
27Washington~6K0.89×
28Louisiana~4K0.89×
29Kentucky~4K0.89×
30Connecticut~3K0.89×
31South Carolina~4K0.87×
32Wisconsin~4K0.86×
33Tennessee~5K0.85×
34Missouri~4K0.85×
35Indiana~5K0.84×
36Minnesota~4K0.84×
37Maryland~5K0.83×
38Virginia~6K0.81×
39Massachusetts~5K0.81×
40North Carolina~8K0.79×
41Michigan~7K0.79×
42Ohio~8K0.77×
43New Jersey~6K0.77×
44Georgia~8K0.76×
45Pennsylvania~8K0.74×
46Illinois~8K0.73×
47California~30K0.72×
48Texas~20K0.65×
49Florida~10K0.64×
50New York~10K0.64×
Fig. 06

Affinity by region

Affinity by region — XTERRA Triathlon, United States
0.64×1.00×2.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the XTERRA Triathlon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for XTERRA Triathlon audience
#·InterestCategoryAffinity×
01HolographyTechnology & Electronics272.04×
02Garmin ForerunnerTechnology & Electronics27.54×
03TelecincoMovies & TV23.43×
04City BankBusiness & Career14.88×
05ShimanoCars & Mobility14.21×
06Chicago MarathonSports13.66×
07International educationBusiness & Career12.49×
08Ironman World ChampionshipSports11.68×
09Ironman 70.3Sports11.43×
10Bicycle helmetCars & Mobility11.09×
11Big 5 Sporting GoodsSports9.14×
12High-intensity interval trainingSports8.20×
13GarminTechnology & Electronics7.87×
14Tour de FranceSports6.68×
15Alpine skiingSports3.99×
16Masters TournamentSports3.80×
17SwimmingSports3.16×
18Planet FitnessSports3.04×
19Track and fieldSports2.80×
20Physical fitnessSports1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the XTERRA Triathlon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by XTERRA Triathlon audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.93×
Sports ActivityPOWER1.91×
Price SensitivityPREMIUM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by XTERRA Triathlon audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.67×
CreativityOPEN0.79×
Social Media UsageJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does XTERRA Triathlon have in United States?

XTERRA Triathlon has an estimated audience of 9,551 people in United States, concentrated in California and Texas.

02

What is the gender split and age of XTERRA Triathlon fans?

37.4% of XTERRA Triathlon fans are female, 62.6% are male, with an average age of 41.1 years.

03

Which brands do XTERRA Triathlon fans like most?

XTERRA Triathlon fans show strongest brand affinity for Holography (272.04×), City Bank (14.88×), and High-intensity interval training (8.2×) over the country average.

04

Where do XTERRA Triathlon fans live in United States?

XTERRA Triathlon fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do XTERRA Triathlon fans also like?

Beyond XTERRA Triathlon itself, the audience over-indexes on City Bank (14.88×), High-intensity interval training (8.2×), Shimano (14.21×), and Chicago Marathon (13.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Triathlon audiences in United States

See XTERRA Triathlon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for XTERRA Triathlon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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