Rascasse Audience Intelligence

Yahoo! Japan Audience in United States

A data profile of the people who buy, follow and care about Yahoo! Japan in United States — modelled from more than twelve digital signal sources. Yahoo! Japan has an estimated audience of 2,031,592 people in United States.

#430among Website / Newspaper / Magazine in United States#173in Internet & Social Media

The average Yahoo! Japan fan in United States is 28.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Hawaii.

Top brand affinities include Tropic Thunder, FedEx, Sustainable energy, with strongest over-indexing on Tropic Thunder (13.87× the country average).

Demographically, the Yahoo! Japan audience skews more female with an average age of 28.2, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yahoo! Japan fan in United States is more female, around 28.2 years old, with strong Quality Awareness tendencies and a notable affinity for Tropic Thunder.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yahoo! Japan profile in United States.

Audience size
2M
in United States
Gender
62.3%♀
37.7% male
Age
28.2
average years
Country rank
#14058
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Yahoo! Japan

62.3% are female, 37.7% are male, average age 28.2.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for Yahoo! Japan audience in United States
MetricValue
Female62.3%
Male37.7%
Average age28.2
Estimated audience size2,031,592
Fig. 03

Age distribution

Ø 28.2
average years
Age distribution of the Yahoo! Japan audience in United States
Age bracketShare%
16-1957%
20-2917%
30-399%
40-499%
50+7%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Yahoo! Japan audience comes from United States.

Worldwide audience distribution share by country for Yahoo! Japan
CountryShare
Japan59.0%
China18.2%
United States5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yahoo! Japan audience in United States is strongest.

Fig. 05

Top regions by affinity

Yahoo! Japan fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~100K16.97×
02California~600K2.70×
03Washington~90K2.23×
04Oregon~40K1.72×
05New York~200K1.52×
06Nevada~30K1.45×
07Massachusetts~50K1.25×
08Illinois~70K1.08×
09New Jersey~60K1.07×
10Washington, District of Columbia~7K1.07×
11Michigan~50K0.96×
12Kentucky~20K0.95×
13Virginia~50K0.92×
14Rhode Island~6K0.92×
15Indiana~30K0.87×
16Georgia~50K0.84×
17Tennessee~30K0.80×
18Montana~4K0.75×
19Maryland~30K0.74×
20Ohio~50K0.73×
21Arizona~30K0.71×
22Connecticut~10K0.71×
23Nebraska~7K0.69×
24Texas~100K0.68×
25Utah~10K0.67×
26Colorado~20K0.53×
27North Carolina~30K0.49×
28Kansas~8K0.48×
29Alaska~2K0.48×
30South Carolina~10K0.46×
31Idaho~5K0.46×
32Minnesota~10K0.45×
33Oklahoma~10K0.45×
34North Dakota~2K0.44×
35Vermont~2K0.43×
36Delaware~2K0.42×
37Pennsylvania~30K0.41×
38South Dakota~2K0.40×
39Florida~50K0.38×
40Louisiana~10K0.37×
41New Mexico~4K0.37×
42Alabama~10K0.35×
43West Virginia~3K0.32×
44New Hampshire~3K0.32×
45Maine~2K0.32×
46Missouri~10K0.30×
47Wisconsin~9K0.29×
48Arkansas~5K0.29×
49Iowa~5K0.28×
50Mississippi~5K0.27×
Fig. 06

Affinity by region

Affinity by region — Yahoo! Japan, United States
0.27×1.00×16.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yahoo! Japan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yahoo! Japan audience
#·InterestCategoryAffinity×
01El Corte InglésShopping14.50×
02Zumba DanceSports14.50×
03Massimo DuttiShopping14.50×
04Tropic ThunderMovies & TV13.87×
05Single-lens reflex cameraTechnology & Electronics6.91×
06Sustainable energyHome & Garden4.42×
07Renewable energyBusiness & Career3.70×
08FedExBusiness & Career3.69×
09First class travelTravel & Leisure3.10×
10Solar energyHome & Garden2.53×
11Mortgage loansBusiness & Career2.51×
12Discount storesShopping2.34×
13SubwayFood & Beverages2.31×
14McDonald'sFood & Beverages2.21×
15Pizza HutFood & Beverages2.14×
16AldiShopping2.05×
17Shopping mallsShopping2.05×
18PinterestInternet & Social Media1.99×
19AirbnbTravel & Leisure1.90×
20StarbucksFood & Beverages1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yahoo! Japan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yahoo! Japan audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.68×
Convenience OrientationPREMIUM1.63×
SustainabilityBALANCE1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yahoo! Japan audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.76×
Pet OwnershipJOY0.81×
TraditionCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yahoo! Japan have in United States?

Yahoo! Japan has an estimated audience of 2,031,592 people in United States, concentrated in California and New York.

02

What is the gender split and age of Yahoo! Japan fans?

62.3% of Yahoo! Japan fans are female, 37.7% are male, with an average age of 28.2 years.

03

Which brands do Yahoo! Japan fans like most?

Yahoo! Japan fans show strongest brand affinity for Tropic Thunder (13.87×), FedEx (3.69×), and Sustainable energy (4.42×) over the country average.

04

Where do Yahoo! Japan fans live in United States?

Yahoo! Japan fans in United States are most concentrated in California (reach ~600K), New York (reach ~200K), and Hawaii (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Yahoo! Japan fans also like?

Beyond Yahoo! Japan itself, the audience over-indexes on FedEx (3.69×), Sustainable energy (4.42×), Pinterest (1.99×), and Mortgage loans (2.51×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Yahoo! Japan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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