Yogi Bear Audience in United States

Yogi Bear logo

Yogi Bear has an estimated audience of 2,297,352 people in United States. 72.1% are female, 27.9% are male, average age 36.3. Top regions: Texas, California, New York. Top brand affinities: Bank account, Collectable, Natural rubber, South Asian cuisine, Kingdom of Judah.

The average Yogi Bear fan in United States is 36.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Bank account, Collectable, Natural rubber, with strongest over-indexing on Bank account (3.97× the country average). Demographically, the Yogi Bear audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Fictional Character

Demographics of Yogi Bear fans

Demographic split for Yogi Bear audience in United States
MetricValue
Female72.1%
Male27.9%
Average age36.3
Estimated audience size2,297,352

Audience persona

The typical Yogi Bear fan in United States is more female, around 36.3 years old, with strong Sports Activity tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Yogi Bear in United States
RegionReachAffinity
Texas237,1611.2×
California227,3150.9×
New York127,2970.99×
Florida105,7300.68×
Pennsylvania102,5461.33×
Illinois92,9081.21×
North Carolina77,6921.12×
Ohio68,7980.97×
Michigan67,9651.13×
Virginia57,4541.03×
South Carolina57,2341.66×
New Jersey54,1760.93×
Georgia54,0480.76×
Massachusetts53,4971.18×
Maryland50,6551.28×
Indiana48,2041.15×
Wisconsin44,3761.28×
Tennessee43,3820.94×
Louisiana38,6511.3×
Colorado35,9610.99×
Oklahoma34,4091.35×
Washington32,3210.7×
Arizona30,5490.65×
Mississippi30,3351.6×
Missouri30,2070.82×
Kentucky27,2940.95×
Minnesota25,8640.79×
Alabama24,7790.77×
Utah21,9751.07×
Connecticut20,0930.87×
Oregon19,1980.73×
Iowa18,1200.96×
Nevada16,3520.74×
Arkansas16,1830.85×
West Virginia15,4471.44×
Kansas13,3230.74×
New Hampshire10,7731.19×
Maine10,0051.22×
Nebraska9,8880.86×
Idaho9,8820.86×
New Mexico8,7860.76×
Rhode Island7,5051.03×
Delaware6,9831.1×
Montana6,8531.08×
South Dakota6,7111.26×
Hawaii5,5770.56×
Washington, District of Columbia5,0630.73×
Wyoming3,7901.11×
Alaska3,4300.7×
Vermont3,2340.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yogi Bear audience
BrandAffinityCategory
Bank account3.97×Business & Career
Collectable1.76×Kids & Family
Natural rubber2.28×Cars & Mobility
South Asian cuisine5.32×Food & Beverages
Kingdom of Judah4.09×Politics & Society
Mothercare1.68×Kids & Family
Cachorro2.78×Pets & Animals
Nasal cavity3.91×Health
Julius Caesar (play)2.86×
Panama1.56×Travel & Leisure
Acoustic music1.71×Music & Radio
Tierra Cali2.81×Travel & Leisure
Temple Grandin2.62×Literature
Fox & Friends1.56×Movies & TV
Notre Dame Fighting Irish football1.54×Sports
Paul Dano1.6×Movies & TV
Ulysses S. Grant1.83×Politics & Society
Hypertext1.8×Technology & Electronics
CAC 401.54×Business & Career
Tierra caliente2.23×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yogi Bear audience
TraitClusterScore
Sports ActivityPOWER1.94
SustainabilityBALANCE1.88
Luxury OrientationPREMIUM1.78
Healthy LifestyleBALANCE1.74
ExtroversionTHRILL1.65
Design AffinityPREMIUM1.58

Worldwide distribution

Worldwide audience distribution share by country for Yogi Bear
CountryShare
United States60.7%
Japan5.1%
United Kingdom4.5%

See Yogi Bear audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Yogi Bear have in United States?

Yogi Bear has an estimated audience of 2,297,352 people in United States, concentrated in Texas and California.

What is the gender split and age of Yogi Bear fans?

72.1% of Yogi Bear fans are female, 27.9% are male, with an average age of 36.3 years.

Which brands do Yogi Bear fans like most?

Yogi Bear fans show strongest brand affinity for Bank account (3.97×), Collectable (1.76×), and Natural rubber (2.28×) over the country average.

Where do Yogi Bear fans live in United States?

Yogi Bear fans in United States are most concentrated in Texas (reach 237,161), California (reach 227,315), and New York (reach 127,297). These three regions account for the largest share of the active audience.

What other brands do Yogi Bear fans also like?

Beyond Yogi Bear itself, the audience over-indexes on Collectable (1.76×), Natural rubber (2.28×), South Asian cuisine (5.32×), and Kingdom of Judah (4.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yogi Bear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.