Rascasse Audience Intelligence

Yogi Bear Audience in United States

A data profile of the people who buy, follow and care about Yogi Bear in United States — modelled from more than twelve digital signal sources. Yogi Bear has an estimated audience of 2,299,618 people in United States.

#40among Fictional Character in United States#287in Kids & Family

The average Yogi Bear fan in United States is 36.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Do it yourself (DIY), Real property, Handmade jewelry, with strongest over-indexing on Do it yourself (DIY) (1.77× the country average).

Demographically, the Yogi Bear audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Sports Activity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yogi Bear fan in United States is more female, around 36.3 years old, with strong Sports Activity tendencies and a notable affinity for Do it yourself (DIY).

Category: Kids & Family · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yogi Bear profile in United States.

Audience size
2.3M
in United States
Gender
72.1%♀
27.9% male
Age
36.3
average years
Country rank
#12731
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yogi Bear fans

72.1% are female, 27.9% are male, average age 36.3.

Fig. 02

Gender split

72.1%
Female
27.9%
Male
Demographic split for Yogi Bear audience in United States
MetricValue
Female72.1%
Male27.9%
Average age36.3
Estimated audience size2,299,618
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Yogi Bear audience in United States
Age bracketShare%
16-1920%
20-2926%
30-3925%
40-4919%
50+10%
Fig. 04

Worldwide distribution

61.1%

of the worldwide Yogi Bear audience comes from United States.

Worldwide audience distribution share by country for Yogi Bear
CountryShare
United States61.1%
Japan5.1%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yogi Bear audience in United States is strongest.

Fig. 05

Top regions by affinity

Yogi Bear fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~60K1.59×
02Mississippi~30K1.57×
03West Virginia~20K1.49×
04South Dakota~7K1.37×
05Pennsylvania~100K1.28×
06Wisconsin~40K1.26×
07Louisiana~40K1.26×
08Oklahoma~30K1.26×
09New Hampshire~10K1.25×
10Maine~10K1.20×
11Wyoming~4K1.19×
12Maryland~50K1.17×
13Massachusetts~50K1.13×
14Indiana~50K1.13×
15Delaware~7K1.13×
16Illinois~90K1.12×
17Michigan~70K1.10×
18Montana~7K1.10×
19Texas~200K1.09×
20North Carolina~80K1.09×
21Utah~20K1.05×
22Rhode Island~7K1.01×
23Colorado~40K1.00×
24Kentucky~30K0.98×
25Ohio~70K0.97×
26Virginia~50K0.96×
27New York~100K0.95×
28Iowa~20K0.94×
29Tennessee~40K0.93×
30Arkansas~20K0.90×
31Idaho~10K0.90×
32California~200K0.89×
33Alaska~4K0.87×
34Connecticut~20K0.86×
35Nebraska~10K0.86×
36New Jersey~50K0.85×
37North Dakota~4K0.85×
38Missouri~30K0.83×
39Minnesota~30K0.80×
40Alabama~30K0.80×
41New Mexico~9K0.80×
42Kansas~10K0.79×
43Georgia~60K0.78×
44Nevada~20K0.75×
45Oregon~20K0.74×
46Washington, District of Columbia~5K0.74×
47Washington~30K0.69×
48Arizona~30K0.68×
49Florida~100K0.67×
50Hawaii~6K0.64×
Fig. 06

Affinity by region

Affinity by region — Yogi Bear, United States
0.64×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yogi Bear audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yogi Bear audience
#·InterestCategoryAffinity×
01PrimarkShopping3.63×
02AerobicsSports3.13×
03Standup paddleboardingSports2.90×
04Handmade jewelryFashion & Accessoires2.63×
05Real propertyHome & Garden2.28×
06Art exhibitionArts & Culture2.28×
07Natural skin careBeauty & Wellness2.16×
08Luxury real estateBusiness & Career2.15×
09InnovationBusiness & Career2.06×
10PastryFood & Beverages1.98×
11Alternative medicineBusiness & Career1.89×
12Organic farmingFood & Beverages1.89×
13MuseumArts & Culture1.80×
14Do it yourself (DIY)Home & Garden1.77×
15Five BelowShopping1.73×
16Local foodFood & Beverages1.70×
17Taylor SwiftMusic & Radio1.62×
18GeneticsKids & Family1.59×
19MeditationHealth1.58×
20CocktailFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yogi Bear audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yogi Bear audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.62×
ExtroversionTHRILL1.59×
PatriotismCONSERVATISM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yogi Bear audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.79×
TraditionCONSERVATISM0.83×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yogi Bear have in United States?

Yogi Bear has an estimated audience of 2,299,618 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Yogi Bear fans?

72.1% of Yogi Bear fans are female, 27.9% are male, with an average age of 36.3 years.

03

Which brands do Yogi Bear fans like most?

Yogi Bear fans show strongest brand affinity for Do it yourself (DIY) (1.77×), Real property (2.28×), and Handmade jewelry (2.63×) over the country average.

04

Where do Yogi Bear fans live in United States?

Yogi Bear fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Yogi Bear fans also like?

Beyond Yogi Bear itself, the audience over-indexes on Real property (2.28×), Handmade jewelry (2.63×), Innovation (2.06×), and Aerobics (3.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Yogi Bear audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Yogi Bear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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