Rascasse Audience Intelligence

Youth empowerment Audience in United States

A data profile of the people who buy, follow and care about Youth empowerment in United States — modelled from more than twelve digital signal sources. Youth empowerment has an estimated audience of 1,484,572 people in United States.

#7328among Topic in United States#367in Kids & Family

The average Youth empowerment fan in United States is 38.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Drive, Hair Extensions, International education, with strongest over-indexing on Google Drive (7.59× the country average).

Demographically, the Youth empowerment audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Youth empowerment fan in United States is more female, around 38.7 years old, with strong Community Orientation tendencies and a notable affinity for Google Drive.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Youth empowerment profile in United States.

Audience size
1.5M
in United States
Gender
67.6%♀
32.4% male
Age
38.7
average years
Country rank
#17909
Topic in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Youth empowerment fans

67.6% are female, 32.4% are male, average age 38.7.

Fig. 02

Gender split

67.6%
Female
32.4%
Male
Demographic split for Youth empowerment audience in United States
MetricValue
Female67.6%
Male32.4%
Average age38.7
Estimated audience size1,484,572
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Youth empowerment audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3919%
40-4921%
50+20%
Fig. 04

Worldwide distribution

39.5%

of the worldwide Youth empowerment audience comes from United States.

Worldwide audience distribution share by country for Youth empowerment
CountryShare
United States39.5%
United Kingdom5.0%
Nigeria4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Youth empowerment audience in United States is strongest.

Fig. 05

Top regions by affinity

Youth empowerment fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~3K1.34×
02Delaware~5K1.26×
03Rhode Island~6K1.25×
04Montana~5K1.22×
05Washington, District of Columbia~5K1.17×
06West Virginia~8K1.15×
07New Hampshire~7K1.12×
08New Mexico~8K1.09×
09Hawaii~7K1.09×
10Maine~6K1.09×
11Alaska~3K1.09×
12Louisiana~20K1.08×
13Idaho~8K1.08×
14North Dakota~3K1.07×
15Arkansas~10K1.05×
16Nebraska~8K1.05×
17Mississippi~10K1.03×
18Kansas~10K1.02×
19Iowa~10K0.99×
20South Dakota~3K0.99×
21Maryland~20K0.96×
22Oklahoma~20K0.96×
23Nevada~10K0.96×
24Utah~10K0.96×
25Connecticut~10K0.95×
26Alabama~20K0.94×
27Kentucky~20K0.94×
28Oregon~20K0.93×
29South Carolina~20K0.92×
30Missouri~20K0.91×
31Wisconsin~20K0.91×
32Tennessee~30K0.90×
33Indiana~20K0.90×
34Minnesota~20K0.90×
35California~100K0.89×
36Colorado~20K0.89×
37Arizona~30K0.88×
38Massachusetts~30K0.87×
39Washington~30K0.86×
40Georgia~40K0.85×
41Michigan~30K0.85×
42New Jersey~30K0.85×
43Virginia~30K0.85×
44Ohio~40K0.84×
45North Carolina~40K0.84×
46New York~70K0.82×
47Pennsylvania~40K0.82×
48Illinois~40K0.81×
49Florida~70K0.73×
50Texas~90K0.69×
Fig. 06

Affinity by region

Affinity by region — Youth empowerment, United States
0.69×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Youth empowerment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Youth empowerment audience
#·InterestCategoryAffinity×
01Community servicePolitics & Society24.38×
02International educationBusiness & Career20.21×
03Pep GuardiolaSports20.00×
04RonaldinhoSports18.37×
05Time managementBusiness & Career10.17×
06Hair ExtensionsBeauty & Wellness8.98×
07Anthony JoshuaSports8.37×
08Sustainable energyHome & Garden7.62×
09Google DriveTechnology & Electronics7.59×
10Renewable energyBusiness & Career5.90×
11Rick and MortyMovies & TV5.44×
12ActivismPolitics & Society4.52×
13FedExBusiness & Career4.48×
14Academic degreeBusiness & Career4.09×
15InnovationBusiness & Career4.01×
16Mortgage loansBusiness & Career2.84×
17ClothingFashion & Accessoires2.21×
18TikTokInternet & Social Media2.18×
19Consumer electronicsTechnology & Electronics1.96×
20VehiclesCars & Mobility1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Youth empowerment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Youth empowerment audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN9.43×
Family OrientationCONSERVATISM2.32×
SustainabilityBALANCE2.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Youth empowerment audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.79×
IndulgenceJOY0.83×
CreativityOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Youth empowerment have in United States?

Youth empowerment has an estimated audience of 1,484,572 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Youth empowerment fans?

67.6% of Youth empowerment fans are female, 32.4% are male, with an average age of 38.7 years.

03

Which brands do Youth empowerment fans like most?

Youth empowerment fans show strongest brand affinity for Google Drive (7.59×), Hair Extensions (8.98×), and International education (20.21×) over the country average.

04

Where do Youth empowerment fans live in United States?

Youth empowerment fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Youth empowerment fans also like?

Beyond Youth empowerment itself, the audience over-indexes on Hair Extensions (8.98×), International education (20.21×), Sustainable energy (7.62×), and Time management (10.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Youth empowerment audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Youth empowerment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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