Rascasse Audience Intelligence

Yves Saint Laurent Fragrances & Beauty Target Market in United States

A data profile of the people who buy, follow and care about Yves Saint Laurent Fragrances & Beauty in United States — modelled from more than twelve digital signal sources. Yves Saint Laurent Fragrances & Beauty has an estimated audience of 3,693 people in United States.

Yves Saint Laurent Fragrances & Beauty has an estimated audience of 3,693 people in United States. 63.6% are female, 36.4% are male, average age 39.1. Top brand affinities: Yves Saint Laurent, NASDAQ, Discount stores, Bergdorf Goodman, Shopping malls.

Top brand affinities include Yves Saint Laurent, NASDAQ, Discount stores, with strongest over-indexing on Yves Saint Laurent (10.76× the country average).

Demographically, the Yves Saint Laurent Fragrances & Beauty audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Indulgence, Quality Awareness.

The typical Yves Saint Laurent Fragrances & Beauty fan in United States is more female, around 39.1 years old, with strong Indulgence tendencies and a notable affinity for Yves Saint Laurent.

Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Yves Saint Laurent Fragrances & Beauty profile in United States.

Audience size
4K
in United States
Gender
63.6%♀
36.4% male
Age
39.1
average years
Country rank
#166370
Brand in United States
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Yves Saint Laurent Fragrances & Beauty

63.6% are female, 36.4% are male, average age 39.1.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for Yves Saint Laurent Fragrances & Beauty audience in United States
MetricValue
Female63.6%
Male36.4%
Average age39.1
Estimated audience size3,693
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Yves Saint Laurent Fragrances & Beauty audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3920%
40-4921%
50+20%
Fig. 04

Worldwide distribution

20.7%

of the worldwide Yves Saint Laurent Fragrances & Beauty audience comes from United States.

Worldwide audience distribution share by country for Yves Saint Laurent Fragrances & Beauty
CountryShare
Japan24.2%
United States20.7%
United Kingdom7.9%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yves Saint Laurent Fragrances & Beauty audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yves Saint Laurent Fragrances & Beauty audience
#·InterestCategoryAffinity×
01Society6Shopping12.68×
02Yves Saint LaurentFashion & Accessoires10.76×
03Christian LouboutinFashion & Accessoires7.99×
04Jimmy ChooFashion & Accessoires7.46×
05CliniqueBeauty & Wellness7.04×
06Bergdorf GoodmanFashion & Accessoires6.81×
07NASDAQBusiness & Career5.21×
08Tory BurchFashion & Accessoires4.17×
09GucciFashion & Accessoires4.10×
10Discount storesShopping3.99×
11Makeup TutorialsBeauty & Wellness3.84×
12Nordstrom RackFashion & Accessoires3.01×
13Shopping mallsShopping3.00×
14SephoraShopping2.71×
15FragrancesBeauty & Wellness2.63×
16NordstromShopping2.45×
17IKEAHome & Garden2.45×
18PinterestInternet & Social Media1.83×
19FurnitureHome & Garden1.76×
20Luxury goodsFashion & Accessoires1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yves Saint Laurent Fragrances & Beauty audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yves Saint Laurent Fragrances & Beauty audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.47×
Quality AwarenessPREMIUM2.35×
Price SensitivityPREMIUM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yves Saint Laurent Fragrances & Beauty audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.63×
TraditionCONSERVATISM0.70×
IndividualismJOY0.72×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Yves Saint Laurent Fragrances & Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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