Rascasse Audience Intelligence

Zest (brand) Target Market in United States

A data profile of the people who buy, follow and care about Zest (brand) in United States — modelled from more than twelve digital signal sources. Zest (brand) has an estimated audience of 493,872 people in United States.

#68among Cosmetics in United States#3795among Brand in United States#406in Beauty & Wellness

The average Zest (brand) fan in United States is 37.4 years old, more female, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, California, New York.

Top brand affinities include Non-alcoholic beverage, Pizza Hut, Microwave oven, with strongest over-indexing on Non-alcoholic beverage (3.9× the country average).

Demographically, the Zest (brand) audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zest (brand) fan in United States is more female, around 37.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Non-alcoholic beverage.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zest (brand) profile in United States.

Audience size
494K
in United States
Gender
66.5%♀
33.5% male
Age
37.4
average years
Country rank
#36931
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Zest (brand)

66.5% are female, 33.5% are male, average age 37.4.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for Zest (brand) audience in United States
MetricValue
Female66.5%
Male33.5%
Average age37.4
Estimated audience size493,872
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Zest (brand) audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3915%
40-4919%
50+19%
Fig. 04

Worldwide distribution

24.1%

of the worldwide Zest (brand) audience comes from United States.

Worldwide audience distribution share by country for Zest (brand)
CountryShare
United States24.1%
United Kingdom11.8%
Japan10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zest (brand) audience in United States is strongest.

Fig. 05

Top regions by affinity

Zest (brand) customers by region in United States
#RegionReachAffinity×
01Pennsylvania~60K3.45×
02Montana~4K3.06×
03Georgia~40K2.79×
04Utah~10K2.24×
05North Carolina~30K2.08×
06Wisconsin~10K1.89×
07New Jersey~20K1.82×
08New York~50K1.73×
09Connecticut~6K1.18×
10Oregon~6K1.13×
11Ohio~20K1.05×
12Florida~30K0.99×
13Minnesota~7K0.99×
14South Dakota~1K0.99×
15Washington, District of Columbia~1K0.93×
16California~50K0.88×
17Virginia~10K0.87×
18Texas~40K0.83×
19Maryland~7K0.82×
20Hawaii~2K0.82×
21Alaska<1K0.82×
22Vermont<1K0.81×
23Arizona~8K0.80×
24Rhode Island~1K0.80×
25Washington~8K0.79×
26North Dakota<1K0.79×
27Massachusetts~8K0.78×
28Delaware~1K0.78×
29Louisiana~5K0.77×
30Idaho~2K0.77×
31South Carolina~6K0.76×
32Nevada~4K0.76×
33Mississippi~3K0.76×
34Indiana~7K0.75×
35Iowa~3K0.74×
36New Hampshire~1K0.73×
37Maine~1K0.73×
38Illinois~10K0.72×
39Kansas~3K0.72×
40Nebraska~2K0.72×
41West Virginia~2K0.70×
42Michigan~9K0.69×
43Oklahoma~4K0.68×
44Arkansas~3K0.68×
45Colorado~5K0.67×
46Kentucky~4K0.67×
47New Mexico~2K0.67×
48Tennessee~7K0.66×
49Missouri~5K0.66×
50Alabama~5K0.65×
Fig. 06

Affinity by region

Affinity by region — Zest (brand), United States
0.65×1.00×3.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zest (brand) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zest (brand) audience
#·InterestCategoryAffinity×
01Baking powderFood & Beverages5.17×
02Non-alcoholic beverageFood & Beverages3.90×
03Mineral waterFood & Beverages3.39×
04Microwave ovenHome & Garden2.86×
05HypermarketShopping2.77×
06Potato chipFood & Beverages2.49×
07SweepstakesGames2.30×
08Convenience storeFood & Beverages2.27×
09Pizza HutFood & Beverages2.09×
10United Parcel ServiceBusiness & Career2.09×
11Discount storesShopping1.92×
12PharmacyBusiness & Career1.90×
13Rail transportTravel & Leisure1.86×
14Fast casual restaurantsFood & Beverages1.84×
15Hardware storeHome & Garden1.81×
16InnovationBusiness & Career1.73×
17Charitable organizationPolitics & Society1.63×
18SubwayFood & Beverages1.62×
19Britney SpearsMusic & Radio1.54×
20Domino's PizzaFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zest (brand) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zest (brand) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.96×
Family OrientationCONSERVATISM1.83×
Career OrientationPOWER1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zest (brand) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
ExtroversionTHRILL0.79×
Early Adopter MentalityPOWER0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Zest (brand)'s target market in United States?

Zest (brand)'s target market in United States covers an estimated 493,872 people, concentrated in Pennsylvania and California.

02

What is the gender split and age of Zest (brand) customers?

66.5% of the Zest (brand) audience are female, 33.5% are male, with an average age of 37.4 years.

03

Which brands do Zest (brand) fans like most?

Zest (brand) fans show strongest brand affinity for Non-alcoholic beverage (3.9×), Pizza Hut (2.09×), and Microwave oven (2.86×) over the country average.

04

Where do Zest (brand) fans live in United States?

Zest (brand) fans in United States are most concentrated in Pennsylvania (reach ~60K), California (reach ~50K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Zest (brand) fans also like?

Beyond Zest (brand) itself, the audience over-indexes on Pizza Hut (2.09×), Microwave oven (2.86×), United Parcel Service (2.09×), and Mineral water (3.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in United States

See Zest (brand) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Zest (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →