Zest (brand) Audience in United States

Zest (brand) logo

Zest (brand) has an estimated audience of 495,936 people in United States. 66.5% are female, 33.5% are male, average age 37.4. Top regions: Pennsylvania, California, New York. Top brand affinities: Dog breed, 3D printing, Artistic inspiration, Boracay, Picnic.

The average Zest (brand) fan in United States is 37.4 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, New York. Top brand affinities include Dog breed, 3D printing, Artistic inspiration, with strongest over-indexing on Dog breed (1.57× the country average). Demographically, the Zest (brand) audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Family Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Demographics of Zest (brand) fans

Demographic split for Zest (brand) audience in United States
MetricValue
Female66.5%
Male33.5%
Average age37.4
Estimated audience size495,936

Audience persona

The typical Zest (brand) fan in United States is more female, around 37.4 years old, with strong Family Orientation tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Zest (brand) in United States
RegionReachAffinity
Pennsylvania59,7653.58×
California50,3890.92×
New York45,3501.64×
Texas37,2880.87×
Georgia35,8822.35×
Florida35,0061.04×
North Carolina32,5762.18×
New Jersey20,9211.66×
Ohio16,2721.07×
Wisconsin14,2961.92×
Illinois12,5640.76×
Virginia11,2110.93×
Utah10,8772.45×
Michigan9,6840.75×
Massachusetts8,2720.85×
Washington8,2150.83×
Arizona8,1880.81×
Indiana7,2520.8×
Maryland7,1050.83×
Minnesota6,6100.93×
Tennessee6,4430.65×
Oregon5,9841.05×
Connecticut5,9181.19×
South Carolina5,4170.73×
Colorado5,2730.67×
Missouri5,1120.64×
Alabama4,2340.61×
Louisiana4,1800.65×
Montana4,1623.02×
Kentucky3,8310.62×
Oklahoma3,6840.67×
Nevada3,6120.75×
Iowa2,8830.71×
Mississippi2,7960.68×
Kansas2,7010.69×
Arkansas2,4940.61×
Idaho1,7480.7×
Hawaii1,7000.8×
Nebraska1,6010.64×
Washington, District of Columbia1,4530.98×
New Mexico1,3900.56×
West Virginia1,2580.54×
New Hampshire1,2550.64×
Rhode Island1,1760.74×
Maine1,0850.61×
Delaware9130.67×
South Dakota7720.67×
Alaska6470.61×
North Dakota6200.61×
Vermont5450.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zest (brand) audience
BrandAffinityCategory
Dog breed1.57×Pets & Animals
3D printing1.79×Technology & Electronics
Artistic inspiration2.16×Arts & Culture
Boracay2.95×Travel & Leisure
Picnic1.96×Kids & Family
English literature1.95×Literature
Arnold Palmer1.73×Sports
Colorado River1.76×Travel & Leisure
Gaelic football1.86×Sports
Cockpit2.25×Travel & Leisure
International University of Business Agriculture and Technology2.51×Business & Career
Roger Daltrey2.2×Movies & TV
Cacique2.44×Food & Beverages
Liberace1.79×Music & Radio
Waterford1.91×Travel & Leisure
Fast Five1.67×Movies & TV
Biblical inspiration1.78×Politics & Society
Tierra caliente1.54×Travel & Leisure
Assassin's Creed: Brotherhood2.17×Games
Cockpit1.73×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zest (brand) audience
TraitClusterScore
Family OrientationCONSERVATISM1.94
Convenience OrientationPREMIUM1.74
Price SensitivityPREMIUM1.49
Quality AwarenessPREMIUM1.35
Career OrientationPOWER1.33
MindfulnessBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Zest (brand)
CountryShare
United States24.4%
United Kingdom11.7%
Japan10.6%

See Zest (brand) audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does Zest (brand) have in United States?

Zest (brand) has an estimated audience of 495,936 people in United States, concentrated in Pennsylvania and California.

What is the gender split and age of Zest (brand) fans?

66.5% of Zest (brand) fans are female, 33.5% are male, with an average age of 37.4 years.

Which brands do Zest (brand) fans like most?

Zest (brand) fans show strongest brand affinity for Dog breed (1.57×), 3D printing (1.79×), and Artistic inspiration (2.16×) over the country average.

Where do Zest (brand) fans live in United States?

Zest (brand) fans in United States are most concentrated in Pennsylvania (reach 59,765), California (reach 50,389), and New York (reach 45,350). These three regions account for the largest share of the active audience.

What other brands do Zest (brand) fans also like?

Beyond Zest (brand) itself, the audience over-indexes on 3D printing (1.79×), Artistic inspiration (2.16×), Boracay (2.95×), and Picnic (1.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zest (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.