Rascasse Audience Intelligence

Zeta Audience in United States

A data profile of the people who buy, follow and care about Zeta in United States — modelled from more than twelve digital signal sources. Zeta has an estimated audience of 1,232,107 people in United States.

#44among Punk in United States#4347among Person in United States#2552in Music & Radio

The average Zeta fan in United States is 27.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Nu metal, New York Post, Reddit, with strongest over-indexing on Nu metal (9.94× the country average).

Demographically, the Zeta audience skews more male with an average age of 27.4, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zeta fan in United States is more male, around 27.4 years old, with strong Patriotism tendencies and a notable affinity for Nu metal.

Category: Music & Radio · Type: Person · Subtype: Punk

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zeta profile in United States.

Audience size
1.2M
in United States
Gender
31.2%♀
68.8% male
Age
27.4
average years
Country rank
#20470
Person in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zeta fans

31.2% are female, 68.8% are male, average age 27.4.

Fig. 02

Gender split

31.2%
Female
68.8%
Male
Demographic split for Zeta audience in United States
MetricValue
Female31.2%
Male68.8%
Average age27.4
Estimated audience size1,232,107
Fig. 03

Age distribution

Ø 27.4
average years
Age distribution of the Zeta audience in United States
Age bracketShare%
16-1957%
20-2922%
30-398%
40-497%
50+6%
Fig. 04

Worldwide distribution

9.6%

of the worldwide Zeta audience comes from United States.

Worldwide audience distribution share by country for Zeta
CountryShare
Japan38.6%
South Korea25.8%
United States9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zeta audience in United States is strongest.

Fig. 05

Top regions by affinity

Zeta fans by region: top regions in United States
#RegionReachAffinity×
01New York~90K1.42×
02California~200K1.32×
03Arkansas~10K1.27×
04Mississippi~10K1.24×
05Texas~100K1.23×
06Virginia~30K1.16×
07Washington~30K1.11×
08Georgia~40K1.10×
09Louisiana~20K1.10×
10North Carolina~40K1.09×
11Connecticut~10K1.09×
12Massachusetts~30K1.08×
13Indiana~20K1.08×
14Alabama~20K1.07×
15New Jersey~30K1.06×
16Missouri~20K1.06×
17Oklahoma~10K1.05×
18Arizona~30K1.04×
19Utah~10K1.04×
20Washington, District of Columbia~4K1.04×
21Florida~80K1.02×
22Illinois~40K1.02×
23Oregon~10K1.00×
24Nevada~10K1.00×
25Tennessee~20K0.99×
26South Carolina~20K0.98×
27Kansas~9K0.98×
28Hawaii~5K0.98×
29Maryland~20K0.97×
30West Virginia~5K0.97×
31South Dakota~3K0.96×
32North Dakota~2K0.96×
33Michigan~30K0.95×
34Kentucky~10K0.95×
35Delaware~3K0.95×
36Colorado~20K0.93×
37Wisconsin~20K0.93×
38Rhode Island~4K0.93×
39Pennsylvania~40K0.92×
40Minnesota~20K0.92×
41Alaska~2K0.92×
42Ohio~30K0.91×
43New Hampshire~4K0.91×
44Idaho~5K0.90×
45Nebraska~5K0.90×
46Iowa~9K0.89×
47Montana~3K0.89×
48Vermont~2K0.89×
49New Mexico~5K0.86×
50Maine~4K0.86×
Fig. 06

Affinity by region

Affinity by region — Zeta, United States
0.86×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zeta audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zeta audience
#·InterestCategoryAffinity×
01Portugal. The ManMusic & Radio31.51×
02Nu metalMusic & Radio9.94×
03New York PostNews4.33×
04Drudge ReportSports3.97×
05Rotten TomatoesMovies & TV3.36×
06Apple MusicMusic & Radio3.31×
07Virtual realityTechnology & Electronics3.24×
08Adam SandlerMovies & TV2.92×
09Hard rockMusic & Radio2.82×
10NickelodeonMovies & TV2.72×
11Burger KingFood & Beverages2.52×
12RedditInternet & Social Media2.45×
13Role-playing gamesGames2.22×
14Horror moviesMovies & TV2.21×
15Dunkin' DonutsFood & Beverages2.12×
16Card gamesGames1.96×
17WWESports1.93×
18BatmanMovies & TV1.85×
19HBOMovies & TV1.76×
20BeerFood & Beverages1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zeta audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zeta audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.03×
Career OrientationPOWER1.29×
Early Adopter MentalityPOWER1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zeta audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.63×
CreativityOPEN0.71×
Luxury OrientationPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zeta have in United States?

Zeta has an estimated audience of 1,232,107 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Zeta fans?

31.2% of Zeta fans are female, 68.8% are male, with an average age of 27.4 years.

03

Which brands do Zeta fans like most?

Zeta fans show strongest brand affinity for Nu metal (9.94×), New York Post (4.33×), and Reddit (2.45×) over the country average.

04

Where do Zeta fans live in United States?

Zeta fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Zeta fans also like?

Beyond Zeta itself, the audience over-indexes on New York Post (4.33×), Reddit (2.45×), Burger King (2.52×), and Portugal. The Man (31.51×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Zeta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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