Zeta Audience in United States
Zeta has an estimated audience of 547,000 people in United States. 34.0% are female, 66.0% are male, average age 32.1. Top brand affinities: Dog breed, Mathcore, Google Home, The Historian, 3D printing.
Top brand affinities include Dog breed, Mathcore, Google Home, with strongest over-indexing on Dog breed (4.51× the country average). Demographically, the Zeta audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of Zeta fans
| Metric | Value |
|---|---|
| Female | 34.0% |
| Male | 66.0% |
| Average age | 32.1 |
| Estimated audience size | 547,000 |
Audience persona
The typical Zeta fan in United States is more male, around 32.1 years old, with strong Patriotism tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 4.51× | Pets & Animals |
| Mathcore | 18.06× | Music & Radio |
| Google Home | 11.64× | Technology & Electronics |
| The Historian | 16.48× | Literature |
| 3D printing | 2.42× | Technology & Electronics |
| Nationality | 1.75× | Politics & Society |
| Eurail | 16.57× | Cars & Mobility |
| David Yurman | 1.89× | Fashion & Accessoires |
| Parral, Chihuahua | 9.05× | Travel & Leisure |
| IS (Infinite Stratos) | 2.14× | Literature |
| ARCO | 1.59× | Cars & Mobility |
| nbc chicago | 2.57× | Movies & TV |
| Evan Tanner | 16.6× | Sports |
| Mie goreng | 16.07× | Food & Beverages |
| Sailor | 2.06× | Travel & Leisure |
| Étouffée | 10.31× | Food & Beverages |
| Glasgow, Kentucky | 11.12× | Travel & Leisure |
| charvel guitars | 12.76× | Music & Radio |
| El Hijo del Santo | 12.69× | Sports |
| JTV (Indonesia) | 2.08× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.85 |
| Early Adopter Mentality | POWER | 1.74 |
| Extroversion | THRILL | 1.31 |
| LGBTQ+ Identity | OPEN | 1.2 |
| Social Media Usage | JOY | 1.2 |
| Sustainability | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 53.4% |
| South Korea | 16.5% |
| United States | 6.2% |
See Zeta audiences in other countries
More Punk audiences in United States
- Casey (36,114,748)
- Slope (9,868,824)
- Shutdown (6,234,026)
- PUP (6,045,829)
- Foundation (4,859,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for Zeta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.