Zion Williamson Audience in United States

Zion Williamson has an estimated audience of 4,867,950 people in United States. 39.6% are female, 60.4% are male, average age 34.7. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, New Orleans Pelicans, Google Maps, Kia Sportage.

The average Zion Williamson fan in United States is 34.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, New Orleans Pelicans, with strongest over-indexing on Autism Awareness (14.34× the country average). Demographically, the Zion Williamson audience skews more male with an average age of 34.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Zion Williamson fans

Demographic split for Zion Williamson audience in United States
MetricValue
Female39.6%
Male60.4%
Average age34.7
Estimated audience size4,867,950

Audience persona

The typical Zion Williamson fan in United States is more male, around 34.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Zion Williamson in United States
RegionReachAffinity
California577,6581.08×
Texas432,2661.03×
New York349,9561.29×
Florida326,0450.99×
Louisiana236,5043.77×
North Carolina225,6141.54×
Illinois196,7761.21×
Georgia189,7541.27×
Pennsylvania169,0821.03×
Ohio161,9401.08×
New Jersey144,0571.16×
Michigan135,2831.06×
Virginia133,9771.13×
Massachusetts118,8221.24×
Maryland114,6541.37×
South Carolina103,7351.42×
Tennessee102,4061.05×
Indiana96,2091.08×
Arizona88,5080.89×
Washington74,6490.76×
Minnesota71,8071.03×
Missouri69,2160.88×
Colorado67,9310.89×
Wisconsin64,2760.88×
Alabama61,6050.91×
Kentucky61,5111.01×
Mississippi54,8631.37×
Oklahoma54,1681×
Connecticut51,8091.06×
Oregon46,0030.82×
Nevada39,7130.84×
Arkansas35,7970.89×
Utah31,6230.73×
Kansas31,2960.82×
Iowa30,6740.76×
Washington, District of Columbia18,5851.27×
Hawaii17,1710.82×
Nebraska17,0900.7×
West Virginia15,5740.69×
New Hampshire15,1050.79×
Rhode Island14,2940.92×
New Mexico13,6570.56×
Maine13,6030.78×
Delaware12,6130.94×
Idaho12,3630.51×
Montana8,5110.63×
North Dakota7,4620.75×
South Dakota7,2510.64×
Alaska5,7440.55×
Vermont5,6240.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zion Williamson audience
BrandAffinityCategory
Autism Awareness14.34×Health
Diabetes mellitus awareness9.42×Health
New Orleans Pelicans14.72×Sports
Google Maps4.76×Internet & Social Media
Kia Sportage23.39×Cars & Mobility
Microblogging9.64×Technology & Electronics
Indeed.com4.42×Business & Career
Singer-songwriter4.27×Music & Radio
Sneaker collecting6.17×Fashion & Accessoires
Capital One3.88×Business & Career
Income tax10.03×Business & Career
Aaron Rodgers5.32×Sports
Los Angeles Dodgers5.81×Sports
Los Angeles Lakers4.21×Sports
Minnesota Timberwolves6.71×Sports
Enterprise Rent-A-Car4.63×Cars & Mobility
CarGurus4.41×Cars & Mobility
Houston Astros6.35×Sports
LeBron James4.42×Sports
Houston Rockets5.32×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zion Williamson audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.94
Early Adopter MentalityPOWER1.3
Family OrientationCONSERVATISM1.21
Social Media UsageJOY1.11
Convenience OrientationPREMIUM1.03
Luxury OrientationPREMIUM1.02

Worldwide distribution

Worldwide audience distribution share by country for Zion Williamson
CountryShare
United States62.3%
Canada4.9%
Brazil3.0%

See Zion Williamson audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Zion Williamson have in United States?

Zion Williamson has an estimated audience of 4,867,950 people in United States, concentrated in California and Texas.

What is the gender split and age of Zion Williamson fans?

39.6% of Zion Williamson fans are female, 60.4% are male, with an average age of 34.7 years.

Which brands do Zion Williamson fans like most?

Zion Williamson fans show strongest brand affinity for Autism Awareness (14.34×), Diabetes mellitus awareness (9.42×), and New Orleans Pelicans (14.72×) over the country average.

Where do Zion Williamson fans live in United States?

Zion Williamson fans in United States are most concentrated in California (reach 577,658), Texas (reach 432,266), and New York (reach 349,956). These three regions account for the largest share of the active audience.

What other brands do Zion Williamson fans also like?

Beyond Zion Williamson itself, the audience over-indexes on Diabetes mellitus awareness (9.42×), New Orleans Pelicans (14.72×), Google Maps (4.76×), and Kia Sportage (23.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zion Williamson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.