Rascasse Audience Intelligence

Zion Williamson Audience in United States

A data profile of the people who buy, follow and care about Zion Williamson in United States — modelled from more than twelve digital signal sources. Zion Williamson has an estimated audience of 3,987,139 people in United States.

#87among Basketball in United States#1018among Person in United States#705in Sports

The average Zion Williamson fan in United States is 31.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include New Orleans Pelicans, Sneaker collecting, LeBron James, with strongest over-indexing on New Orleans Pelicans (12.28× the country average).

Demographically, the Zion Williamson audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zion Williamson fan in United States is more male, around 31.1 years old, with strong Family Orientation tendencies and a notable affinity for New Orleans Pelicans.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zion Williamson profile in United States.

Audience size
4M
in United States
Gender
40.3%♀
59.7% male
Age
31.1
average years
Country rank
#8069
Person in United States
Fig. 01

Search interest · 12-month trend

-55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zion Williamson fans

40.3% are female, 59.7% are male, average age 31.1.

Fig. 02

Gender split

40.3%
Female
59.7%
Male
Demographic split for Zion Williamson audience in United States
MetricValue
Female40.3%
Male59.7%
Average age31.1
Estimated audience size3,987,139
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the Zion Williamson audience in United States
Age bracketShare%
16-1944%
20-2921%
30-3915%
40-4912%
50+9%
Fig. 04

Worldwide distribution

60.4%

of the worldwide Zion Williamson audience comes from United States.

Worldwide audience distribution share by country for Zion Williamson
CountryShare
United States60.4%
Canada4.9%
Brazil3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zion Williamson audience in United States is strongest.

Fig. 05

Top regions by affinity

Zion Williamson fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~200K3.62×
02North Carolina~200K1.49×
03South Carolina~100K1.41×
04Mississippi~50K1.41×
05Maryland~100K1.36×
06Georgia~200K1.25×
07Washington, District of Columbia~20K1.22×
08Illinois~200K1.21×
09New York~300K1.18×
10Massachusetts~100K1.15×
11New Jersey~100K1.12×
12Virginia~100K1.12×
13Indiana~90K1.12×
14Ohio~100K1.07×
15Kentucky~60K1.07×
16Michigan~100K1.06×
17Alabama~70K1.06×
18Connecticut~50K1.06×
19Tennessee~90K1.03×
20Pennsylvania~200K1.00×
21Minnesota~60K1.00×
22Oklahoma~50K1.00×
23Texas~400K0.98×
24Delaware~10K0.98×
25Florida~300K0.97×
26Arkansas~40K0.97×
27California~500K0.96×
28Rhode Island~10K0.94×
29Missouri~70K0.92×
30Arizona~80K0.91×
31Wisconsin~60K0.89×
32North Dakota~8K0.87×
33Nevada~40K0.83×
34Maine~10K0.83×
35New Hampshire~10K0.82×
36Colorado~60K0.81×
37Kansas~30K0.81×
38Hawaii~20K0.81×
39Oregon~40K0.80×
40Iowa~30K0.80×
41West Virginia~20K0.78×
42Nebraska~20K0.74×
43Vermont~6K0.74×
44Washington~70K0.73×
45South Dakota~8K0.73×
46Utah~30K0.71×
47Alaska~7K0.67×
48Montana~8K0.66×
49New Mexico~10K0.59×
50Idaho~10K0.54×
Fig. 06

Affinity by region

Affinity by region — Zion Williamson, United States
0.54×1.00×3.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zion Williamson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zion Williamson audience
#·InterestCategoryAffinity×
01New Orleans PelicansSports12.28×
02Memphis GrizzliesSports6.63×
03Luka DončićSports6.05×
04Minnesota TimberwolvesSports5.95×
05Indiana PacersSports5.95×
06Carmelo AnthonySports5.81×
07Washington WizardsSports5.53×
08Charlotte HornetsSports5.48×
09Sneaker collectingFashion & Accessoires5.21×
10Brooklyn NetsSports5.13×
11Phoenix SunsSports4.93×
12Michael JordanSports4.87×
13Houston RocketsSports4.82×
14Giannis AntetokounmpoSports4.80×
15LeBron JamesSports4.18×
16San Antonio SpursSports3.83×
17NBA FinalsSports3.13×
18Los Angeles LakersSports2.96×
19Golden State WarriorsSports2.86×
20Mobile gameGames2.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zion Williamson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zion Williamson audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.51×
Convenience OrientationPREMIUM1.40×
Career OrientationPOWER1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zion Williamson audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.72×
DIY MentalityTHRILL0.76×
TraditionCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zion Williamson have in United States?

Zion Williamson has an estimated audience of 3,987,139 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Zion Williamson fans?

40.3% of Zion Williamson fans are female, 59.7% are male, with an average age of 31.1 years.

03

Which brands do Zion Williamson fans like most?

Zion Williamson fans show strongest brand affinity for New Orleans Pelicans (12.28×), Sneaker collecting (5.21×), and LeBron James (4.18×) over the country average.

04

Where do Zion Williamson fans live in United States?

Zion Williamson fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Zion Williamson fans also like?

Beyond Zion Williamson itself, the audience over-indexes on Sneaker collecting (5.21×), LeBron James (4.18×), Minnesota Timberwolves (5.95×), and Giannis Antetokounmpo (4.8×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Zion Williamson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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