A data profile of the people who buy, follow and care about Competition in South Africa — modelled from more than twelve digital signal sources. Competition has an estimated audience of 1,926,375 people in South Africa.
Competition has an estimated audience of 1,926,375 people in South Africa. 51.6% are female, 48.4% are male, average age 36.4. Top brand affinities: Aston Villa F.C., Atlético Madrid, Max Verstappen, Bologna F.C. 1909, Sports club.
Top brand affinities include Aston Villa F.C., Atlético Madrid, Max Verstappen, with strongest over-indexing on Aston Villa F.C. (1.55× the country average).
Demographically, the Competition audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.
The typical Competition fan in South Africa is balanced, around 36.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Aston Villa F.C..
The key figures that characterise the Competition profile in South Africa.
51.6% are female, 48.4% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 36.4 |
| Estimated audience size | 1,926,375 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 18% |
of the worldwide Competition audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 7.1% |
| Italy | 4.7% |
The strongest cross-interests of the Competition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | U.S. Lecce | Sports | 1.88× | ||
| 02 | Bologna F.C. 1909 | Sports | 1.77× | ||
| 03 | Crystal Palace F.C. | Sports | 1.74× | ||
| 04 | Malt whisky | Food & Beverages | 1.74× | ||
| 05 | Real Sociedad | Sports | 1.72× | ||
| 06 | Fulham F.C. | Sports | 1.70× | ||
| 07 | Genoa CFC | Sports | 1.69× | ||
| 08 | West Ham United F.C. | Sports | 1.66× | ||
| 09 | Athletic Bilbao | Sports | 1.64× | ||
| 10 | Leicester City F.C. | Sports | 1.63× | ||
| 11 | Atalanta B.C. | Sports | 1.59× | ||
| 12 | Ligue 1 | Sports | 1.59× | ||
| 13 | Porsche 911 | Cars & Mobility | 1.59× | ||
| 14 | Everton F.C. | Sports | 1.57× | ||
| 15 | Sports club | Sports | 1.56× | ||
| 16 | Aston Villa F.C. | Sports | 1.55× | ||
| 17 | Škoda Auto | Cars & Mobility | 1.52× | ||
| 18 | Late-night talk show | Movies & TV | 1.52× | ||
| 19 | Max Verstappen | Sports | 1.51× | ||
| 20 | Atlético Madrid | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.14× | |
| Sustainability | BALANCE | 1.13× | |
| Price Sensitivity | PREMIUM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.62× | |
| Tradition | CONSERVATISM | 0.73× | |
| Creativity | OPEN | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Competition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.