A data profile of the people who buy, follow and care about Competition in Malaysia — modelled from more than twelve digital signal sources. Competition has an estimated audience of 1,967,830 people in Malaysia.
Competition has an estimated audience of 1,967,830 people in Malaysia. 37.1% are female, 62.9% are male, average age 37.5. Top brand affinities: Philosophy, Politics, Innovation, Wikipedia, NASDAQ.
Top brand affinities include Philosophy, Politics, Innovation, with strongest over-indexing on Philosophy (1.63× the country average).
Demographically, the Competition audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.
The typical Competition fan in Malaysia is more male, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Philosophy.
The key figures that characterise the Competition profile in Malaysia.
37.1% are female, 62.9% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 37.1% |
| Male | 62.9% |
| Average age | 37.5 |
| Estimated audience size | 1,967,830 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 29% | |
| 30-39 | 25% | |
| 40-49 | 18% | |
| 50+ | 13% |
of the worldwide Competition audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 7.1% |
| Italy | 4.7% |
The strongest cross-interests of the Competition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Political science | Business & Career | 2.60× | ||
| 02 | Sports club | Sports | 1.84× | ||
| 03 | Spanish language | Politics & Society | 1.81× | ||
| 04 | Apple TV | Movies & TV | 1.75× | ||
| 05 | La Liga | Sports | 1.70× | ||
| 06 | FC Bayern Munich | Sports | 1.68× | ||
| 07 | Mobile home | Cars & Mobility | 1.66× | ||
| 08 | Solar energy | Home & Garden | 1.64× | ||
| 09 | Philosophy | Business & Career | 1.63× | ||
| 10 | Innovation | Business & Career | 1.63× | ||
| 11 | Politics | Politics & Society | 1.62× | ||
| 12 | NASDAQ | Business & Career | 1.62× | ||
| 13 | Virtual reality | Technology & Electronics | 1.61× | ||
| 14 | Sketch comedy | Movies & TV | 1.61× | ||
| 15 | Wikipedia | Internet & Social Media | 1.59× | ||
| 16 | HVAC | Home & Garden | 1.59× | ||
| 17 | Rugby union | Sports | 1.56× | ||
| 18 | Dancehalls | Music & Radio | 1.54× | ||
| 19 | Stand-up comedy | Movies & TV | 1.54× | ||
| 20 | Tabloid (newspaper format) | Literature | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.53× | |
| Risk Appetite | THRILL | 1.27× | |
| Convenience Orientation | PREMIUM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.75× | |
| Social Media Usage | JOY | 0.79× | |
| Design Affinity | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Competition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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