A data profile of the people who buy, follow and care about Minecraft in South Africa — modelled from more than twelve digital signal sources. Minecraft has an estimated audience of 1,246,715 people in South Africa.
Minecraft has an estimated audience of 1,246,715 people in South Africa. Top brand affinities: Minecraft, Skibidi Toilet, Cuphead, Among Us, Illuminati (comics).
Top brand affinities include Minecraft, Skibidi Toilet, Cuphead, with strongest over-indexing on Minecraft (80.0× the country average).
The typical Minecraft fan in South Africa shows strong Patriotism tendencies and a notable affinity for Minecraft.
The key figures that characterise the Minecraft profile in South Africa.
| Metric | Value |
|---|---|
| Estimated audience size | 1,246,715 |
of the worldwide Minecraft audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 28.1% |
| Brazil | 7.4% |
| Germany | 5.7% |
The strongest cross-interests of the Minecraft audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Minecraft | Games | 80.00× | ||
| 02 | Cuphead | Movies & TV | 80.00× | ||
| 03 | Skibidi Toilet | Internet & Social Media | 41.48× | ||
| 04 | Among Us | Games | 41.09× | ||
| 05 | Illuminati (comics) | Literature | 13.86× | ||
| 06 | Construction and management simulation | Games | 13.33× | ||
| 07 | Survival game | Games | 12.97× | ||
| 08 | Counter-Strike: Global Offensive | Games | 8.04× | ||
| 09 | Survival horror | Games | 8.03× | ||
| 10 | Video game culture | Games | 7.71× | ||
| 11 | Jurassic World | Movies & TV | 5.53× | ||
| 12 | Grand Theft Auto V | Games | 5.30× | ||
| 13 | Traditional animation | Movies & TV | 4.62× | ||
| 14 | Henry Cavill | Movies & TV | 3.87× | ||
| 15 | Canva | Technology & Electronics | 2.47× | ||
| 16 | Shelf Lives | Music & Radio | 2.21× | ||
| 17 | Wikipedia | Internet & Social Media | 2.17× | ||
| 18 | Symbian | Technology & Electronics | 2.04× | ||
| 19 | Internet celebrity | Internet & Social Media | 1.98× | ||
| 20 | Mobile game | Games | 1.83× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.68× | |
| Healthy Lifestyle | BALANCE | 0.61× | |
| Spirituality | BALANCE | 0.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.53× | |
| Healthy Lifestyle | BALANCE | 0.61× | |
| Patriotism | CONSERVATISM | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Minecraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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