A data profile of the people who buy, follow and care about Minecraft in Australia — modelled from more than twelve digital signal sources. Minecraft has an estimated audience of 3,609,245 people in Australia.
Minecraft fans in Australia are concentrated in New South Wales, with strong brand affinity for TikTok.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include TikTok, Minecraft, Twitch, with strongest over-indexing on TikTok (2.4× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The key figures that characterise the Minecraft profile in Australia.
| Metric | Value |
|---|---|
| Estimated audience size | 3,609,245 |
of the worldwide Minecraft audience comes from Australia.
| Country | Share |
|---|---|
| United States | 28.1% |
| Brazil | 7.4% |
| Germany | 5.7% |
Where the Minecraft audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New South Wales | ~1.5M | 1.19× | |
| 02 | South Australia | ~300K | 1.17× | |
| 03 | Western Australia | ~500K | 1.13× | |
| 04 | Queensland | ~900K | 1.02× | |
| 05 | Victoria | ~1M | 0.99× | |
| 06 | Australian Capital Territory | ~80K | 0.99× | |
| 07 | Tasmania | ~60K | 0.80× | |
| 08 | Northern Territory | ~20K | 0.72× |
The strongest cross-interests of the Minecraft audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Minecraft | Games | 6.50× | ||
| 02 | Roblox | Games | 4.85× | ||
| 03 | Twitch | Games | 4.29× | ||
| 04 | Crunchyroll | Games | 4.25× | ||
| 05 | Gaming computer | Technology & Electronics | 4.11× | ||
| 06 | Discord | Internet & Social Media | 3.79× | ||
| 07 | Electronic sports | Sports | 3.79× | ||
| 08 | PC game | Games | 3.72× | ||
| 09 | Anime and manga fandom | Literature | 3.70× | ||
| 10 | Anime convention | Literature | 3.41× | ||
| 11 | Millie Bobby Brown | Movies & TV | 3.11× | ||
| 12 | Pokémon (video game series) | Games | 3.10× | ||
| 13 | Stranger Things | Movies & TV | 2.75× | ||
| 14 | Manga | Literature | 2.67× | ||
| 15 | TikTok | Internet & Social Media | 2.40× | ||
| 16 | Communication design | Business & Career | 2.30× | ||
| 17 | Gamer | Games | 2.23× | ||
| 18 | Self-love | Health | 2.13× | ||
| 19 | Anime movies | Movies & TV | 1.93× | ||
| 20 | Internet & Social Media | 1.60× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Minecraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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