A data profile of the people who buy, follow and care about Skill in South Africa — modelled from more than twelve digital signal sources. Skill has an estimated audience of 1,944,809 people in South Africa.
Skill has an estimated audience of 1,944,809 people in South Africa. 51.3% are female, 48.7% are male, average age 35.5.
Demographically, the Skill audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.
The key figures that characterise the Skill profile in South Africa.
51.3% are female, 48.7% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 35.5 |
| Estimated audience size | 1,944,809 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 12% | |
| 50+ | 18% |
of the worldwide Skill audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 5.2% |
| Italy | 4.8% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.10× | |
| Early Adopter Mentality | POWER | 1.09× | |
| Sustainability | BALANCE | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.75× | |
| Social Media Usage | JOY | 0.85× | |
| Creativity | OPEN | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Skill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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