A data profile of the people who buy, follow and care about Skill in Poland — modelled from more than twelve digital signal sources. Skill has an estimated audience of 3,070,213 people in Poland.
Skill has an estimated audience of 3,070,213 people in Poland. 51.2% are female, 48.8% are male, average age 36.1. Top brand affinities: Shopping and fashion, Game consoles, Catholic Church, Baltic Sea, Love & Sex.
Top brand affinities include Shopping and fashion, Game consoles, Catholic Church, with strongest over-indexing on Shopping and fashion (2.89× the country average).
Demographically, the Skill audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Spirituality, Mindfulness.
The typical Skill fan in Poland is balanced, around 36.1 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Skill profile in Poland.
51.2% are female, 48.8% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 36.1 |
| Estimated audience size | 3,070,213 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 16% | |
| 50+ | 14% |
of the worldwide Skill audience comes from Poland.
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 5.2% |
| Italy | 4.8% |
The strongest cross-interests of the Skill audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 2.89× | ||
| 02 | Game consoles | Technology & Electronics | 2.89× | ||
| 03 | Love & Sex | Kids & Family | 2.89× | ||
| 04 | Business Insider | Business & Career | 2.89× | ||
| 05 | Orsay | Shopping | 2.89× | ||
| 06 | Exfoliation (cosmetology) | Beauty & Wellness | 2.89× | ||
| 07 | Sustainable products | Politics & Society | 2.89× | ||
| 08 | Baltic Sea | Travel & Leisure | 2.66× | ||
| 09 | Catholic Church | Politics & Society | 2.61× | ||
| 10 | Web application | Technology & Electronics | 2.61× | ||
| 11 | First-time buyer | Shopping | 2.47× | ||
| 12 | Rose | Home & Garden | 2.46× | ||
| 13 | Broadcasting of sports events | Movies & TV | 2.27× | ||
| 14 | Newsletter | Technology & Electronics | 2.26× | ||
| 15 | Linux | Technology & Electronics | 2.20× | ||
| 16 | Volunteer fire department | Health | 2.01× | ||
| 17 | Kebab | Food & Beverages | 2.00× | ||
| 18 | Dentistry | Business & Career | 1.92× | ||
| 19 | Anti-aging cream | Beauty & Wellness | 1.75× | ||
| 20 | Deichmann | Shopping | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.46× | |
| Mindfulness | BALANCE | 1.30× | |
| Career Orientation | POWER | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.77× | |
| Creativity | OPEN | 0.89× | |
| Price Sensitivity | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Skill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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