A data profile of the people who buy, follow and care about Skill in Switzerland — modelled from more than twelve digital signal sources. Skill has an estimated audience of 1,258,194 people in Switzerland.
Skill has an estimated audience of 1,258,194 people in Switzerland. 48.1% are female, 51.9% are male, average age 40.8. Top brand affinities: Hornbach, Real property, Transfermarkt, Viral video, Desktop computers.
Top brand affinities include Hornbach, Real property, Transfermarkt, with strongest over-indexing on Hornbach (2.13× the country average).
Demographically, the Skill audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Skill fan in Switzerland is balanced, around 40.8 years old, with strong Community Orientation tendencies and a notable affinity for Hornbach.
The key figures that characterise the Skill profile in Switzerland.
48.1% are female, 51.9% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 40.8 |
| Estimated audience size | 1,258,194 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 20% |
of the worldwide Skill audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 5.2% |
| Italy | 4.8% |
The strongest cross-interests of the Skill audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Borussia Mönchengladbach | Sports | 4.49× | ||
| 02 | MoneyGram | Business & Career | 4.49× | ||
| 03 | Desktop computers | Technology & Electronics | 3.02× | ||
| 04 | DeviantArt | Internet & Social Media | 2.97× | ||
| 05 | British hip hop | Music & Radio | 2.53× | ||
| 06 | Real property | Home & Garden | 2.46× | ||
| 07 | Satire | Literature | 2.41× | ||
| 08 | Transfermarkt | Sports | 2.36× | ||
| 09 | Western Union | Business & Career | 2.34× | ||
| 10 | Viral video | Internet & Social Media | 2.31× | ||
| 11 | Hornbach | Shopping | 2.13× | ||
| 12 | Laptop | Technology & Electronics | 2.06× | ||
| 13 | Instant messaging | Internet & Social Media | 1.81× | ||
| 14 | Charity and causes | Business & Career | 1.80× | ||
| 15 | Contemporary R&B | Music & Radio | 1.79× | ||
| 16 | University | Business & Career | 1.68× | ||
| 17 | High-definition television | Technology & Electronics | 1.62× | ||
| 18 | Online games | Games | 1.60× | ||
| 19 | Tattoos | Fashion & Accessoires | 1.51× | ||
| 20 | Electronics | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.47× | |
| Career Orientation | POWER | 1.37× | |
| Early Adopter Mentality | POWER | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| Price Sensitivity | PREMIUM | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Skill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.