A data profile of the people who buy, follow and care about Skill in Indonesia — modelled from more than twelve digital signal sources. Skill has an estimated audience of 3,400,996 people in Indonesia.
Skill has an estimated audience of 3,400,996 people in Indonesia. 32.3% are female, 67.7% are male, average age 34.3. Top brand affinities: International education, Alfa Romeo, Better Call Saul, Los Angeles Dodgers, San Jose Earthquakes.
Top brand affinities include International education, Alfa Romeo, Better Call Saul, with strongest over-indexing on International education (1.65× the country average).
Demographically, the Skill audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.
The typical Skill fan in Indonesia is more male, around 34.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for International education.
The key figures that characterise the Skill profile in Indonesia.
32.3% are female, 67.7% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 32.3% |
| Male | 67.7% |
| Average age | 34.3 |
| Estimated audience size | 3,400,996 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 28% | |
| 30-39 | 23% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Skill audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 5.2% |
| Italy | 4.8% |
The strongest cross-interests of the Skill audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Atlanta Falcons | Sports | 1.68× | ||
| 02 | Geocaching | Games | 1.68× | ||
| 03 | International education | Business & Career | 1.65× | ||
| 04 | Saeco | Home & Garden | 1.63× | ||
| 05 | Alfa Romeo | Cars & Mobility | 1.62× | ||
| 06 | Jean-Michel Jarre | Music & Radio | 1.59× | ||
| 07 | Skis Rossignol | Sports | 1.58× | ||
| 08 | Shared space | Cars & Mobility | 1.57× | ||
| 09 | Kansas City Chiefs | Sports | 1.55× | ||
| 10 | Multiple sclerosis awareness | Health | 1.53× | ||
| 11 | Los Angeles Dodgers | Sports | 1.52× | ||
| 12 | Cesar Millan | Pets & Animals | 1.52× | ||
| 13 | Better Call Saul | Movies & TV | 1.51× | ||
| 14 | San Jose Earthquakes | Sports | 1.51× | ||
| 15 | Waste sorting | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.31× | |
| Sustainability | BALANCE | 1.12× | |
| Extroversion | THRILL | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.60× | |
| Social Media Usage | JOY | 0.75× | |
| Need for Security | CONSERVATISM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Skill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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