A data profile of the people who buy, follow and care about Skill in Australia — modelled from more than twelve digital signal sources. Skill has an estimated audience of 6,253,015 people in Australia.
Skill has an estimated audience of 6,253,015 people in Australia. 54.9% are female, 45.1% are male, average age 41.3. Top brand affinities: Real property, EB Games, Google News, Robert Redford, DeviantArt.
Top brand affinities include Real property, EB Games, Google News, with strongest over-indexing on Real property (1.53× the country average).
Demographically, the Skill audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Community Orientation, Individualism.
The typical Skill fan in Australia is balanced, around 41.3 years old, with strong Community Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the Skill profile in Australia.
54.9% are female, 45.1% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 41.3 |
| Estimated audience size | 6,253,015 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Skill audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 5.2% |
| Italy | 4.8% |
The strongest cross-interests of the Skill audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google News | News | 2.38× | ||
| 02 | Malcolm in the Middle | Movies & TV | 2.38× | ||
| 03 | WrestleMania | Sports | 2.38× | ||
| 04 | Nathan Fillion | Movies & TV | 2.15× | ||
| 05 | BBC Sport | Sports | 2.12× | ||
| 06 | Rowan Atkinson | Movies & TV | 2.08× | ||
| 07 | Tom Hanks | Movies & TV | 1.93× | ||
| 08 | Home Alone | Movies & TV | 1.79× | ||
| 09 | International education | Business & Career | 1.74× | ||
| 10 | Jim Carrey | Movies & TV | 1.65× | ||
| 11 | DeviantArt | Internet & Social Media | 1.62× | ||
| 12 | Michael J. Fox | Movies & TV | 1.62× | ||
| 13 | Calisthenics | Sports | 1.60× | ||
| 14 | MSN | News | 1.59× | ||
| 15 | Liam Neeson | Movies & TV | 1.59× | ||
| 16 | Tom Welling | Movies & TV | 1.58× | ||
| 17 | EB Games | Games | 1.57× | ||
| 18 | Robert Redford | Movies & TV | 1.56× | ||
| 19 | Real property | Home & Garden | 1.53× | ||
| 20 | Western Union | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.11× | |
| Individualism | JOY | 1.11× | |
| Extroversion | THRILL | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.84× | |
| Pet Ownership | JOY | 0.86× | |
| Creativity | OPEN | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Skill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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