For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
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How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | BBritney Spears | 54M | 75.7% | 36.4 | 63.5% | Pop |
| 2 | MMichael Jackson | 43M | 30.6% | 38.1 | 57.2% | Pop |
| 3 | TTaylor Swift | 38M | 40.5% | 35.5 | 65.6% | Pop |
| 4 | AAriana Grande | 24M | 33.5% | 31.8 | 66.3% | Pop |
| 5 | SSabrina Carpenter | 18M | 30.1% | 28.9 | 70.5% | Pop |
| 6 | JJustin Bieber | 14M | 24.6% | 32.7 | 64.5% | Pop |
| 7 | MMiley Cyrus | 11M | 37.9% | 32.4 | 64.4% | Pop |
| 8 | SShakira | 10M | 18.2% | 36.4 | 58.6% | Pop |
| 9 | LLady Gaga | 10M | 23.3% | 35.2 | 64.4% | Pop |
| 10 | MMadonna | 9.9M | 21.8% | 36.0 | 57.7% | Pop |
| 11 | HHarry Styles | 9M | 29.8% | 30.1 | 70.9% | Pop |
| 12 | PPaul McCartney | 8.3M | 33.2% | 43.4 | 48.1% | Pop |
| 13 | ZZara Larsson | 8.2M | 37.9% | 30.9 | 59.8% | Pop |
| 14 | KKelly Osbourne | 8.2M | 43.4% | 37.3 | 76.3% | Pop |
| 15 | PPink | 8.1M | 49.0% | 38.8 | 73.0% | Pop |
| 16 | KKaty Perry | 7.7M | 24.7% | 32.9 | 62.6% | Pop |
| 17 | JJermaine Jackson | 6.9M | 80.5% | 44.4 | 68.6% | Pop |
| 18 | EEd Sheeran | 6.8M | 26.9% | 32.3 | 66.1% | Pop |
| 19 | RRita (Israeli singer) | 6.8M | 89.7% | 40.1 | 20.2% | Pop |
| 20 | MMariah Carey | 6.3M | 29.5% | 34.8 | 60.1% | Pop |
| 21 | BBoy George | 5.7M | 52.3% | 42.1 | 59.7% | Pop |
| 22 | DDemi Lovato | 5.6M | 39.2% | 33.6 | 64.1% | Pop |
| 23 | DDavid Bowie | 5.4M | 22.7% | 39.4 | 52.7% | Pop |
| 24 | GGwen Stefani | 5.2M | 52.0% | 42.0 | 72.9% | Pop |
| 25 | PPhil Collins | 5.2M | 19.8% | 49.5 | 47.7% | Pop |
| 26 | RRicky Martin | 5M | 33.5% | 33.3 | 52.2% | Pop |
| 27 | BBarbra Streisand | 4.9M | 33.1% | 45.1 | 67.8% | Pop |
| 28 | JJustin Timberlake | 4.9M | 34.0% | 32.3 | 61.9% | Pop |
| 29 | CCharli XCX | 4.7M | 34.6% | 34.1 | 61.0% | Pop |
| 30 | CCeline Dion | 4.7M | 13.7% | 46.8 | 70.8% | Pop |
| 31 | GGeorge Michael | 4.7M | 22.4% | 47.6 | 55.5% | Pop |
| 32 | LLana Del Rey | 4.7M | 23.7% | 29.5 | 66.5% | Pop |
| 33 | MMandy Moore | 4.4M | 48.4% | 35.2 | 65.7% | Pop |
| 34 | EElton John | 4.3M | 20.6% | 43.7 | 56.5% | Pop |
| 35 | SShania Twain | 4.3M | 35.4% | 46.7 | 60.8% | Pop |
| 36 | CChristina Aguilera | 4.3M | 34.8% | 33.4 | 66.8% | Pop |
| 37 | AAlex Warren | 4.1M | 38.7% | 39.9 | 54.8% | Pop |
| 38 | BBilly Joel | 4M | 40.3% | 47.0 | 55.1% | Pop |
| 39 | TTito Jackson | 3.8M | 59.3% | 43.8 | 62.1% | Pop |
| 40 | JJessica Simpson | 3.6M | 61.5% | 40.4 | 76.1% | Pop |
| 41 | GGeorge Harrison | 3.6M | 32.1% | 43.2 | 45.7% | Pop |
| 42 | CCyndi Lauper | 3.6M | 31.6% | 47.1 | 52.0% | Pop |
| 43 | LLiza Minnelli | 3.6M | 39.1% | 45.2 | 46.9% | Pop |
| 44 | BBarry Manilow | 3.5M | 47.0% | 54.1 | 59.7% | Pop |
| 45 | AAdele | 3.5M | 18.3% | 35.4 | 66.2% | Pop |
| 46 | YYoko Ono | 3.2M | 28.6% | 50.5 | 58.0% | Pop |
| 47 | JJ Balvin | 3.1M | 33.6% | 32.7 | 53.1% | Pop |
| 48 | MMirrr | 3.1M | 20.2% | 35.7 | 56.1% | Pop |
| 49 | CCharlie Puth | 3M | 47.7% | 32.4 | 58.8% | Pop |
| 50 | SShawn Mendes | 3M | 22.2% | 30.7 | 69.3% | Pop |
| 51 | MMelanie Martinez (singer) | 2.9M | 50.5% | 26.2 | 72.5% | Pop |
| 52 | JJennifer Hudson | 2.9M | 57.8% | 41.5 | 66.8% | Pop |
| 53 | EEric Clapton | 2.9M | 26.8% | 45.5 | 40.3% | Pop |
| 54 | EEnrique Iglesias | 2.7M | 23.1% | 35.9 | 55.2% | Pop |
| 55 | BBette Midler | 2.6M | 48.2% | 50.2 | 65.7% | Pop |
| 56 | PPaul Anka | 2.6M | 51.5% | 54.7 | 59.5% | Pop |
| 57 | KKaren Carpenter | 2.5M | 55.5% | 49.2 | 77.5% | Pop |
| 58 | AAlanis Morissette | 2.5M | 34.2% | 41.0 | 49.5% | Pop |
| 59 | SSeven (Korean singer) | 2.4M | 20.8% | — | — | Pop |
| 60 | AAdam Levine | 2.4M | 36.8% | 41.2 | 71.6% | Pop |
| 61 | TToni Braxton | 2.4M | 53.9% | 41.9 | 67.3% | Pop |
| 62 | RRosalia | 2.3M | 15.8% | 33.8 | 57.5% | Pop |
| 63 | NNeil Sedaka | 2.3M | 57.6% | 51.1 | 50.6% | Pop |
| 64 | DDean Martin | 2.2M | 36.9% | 50.7 | 50.9% | Pop |
| 65 | LLuis Miguel | 2.1M | 22.9% | 35.6 | 51.6% | Pop |
| 66 | JJessie James Decker | 2.1M | 91.5% | 39.1 | 75.8% | Pop |
| 67 | AAl Green | 2.1M | 63.6% | 45.6 | 55.1% | Pop |
| 68 | BBebe Rexha | 2.1M | 38.4% | 32.6 | 55.9% | Pop |
| 69 | PPark Ji-min | 2.1M | 31.2% | 27.3 | 67.3% | Pop |
| 70 | AAdo | 2M | 6.0% | 36.1 | 60.3% | Pop |
| 71 | TTom Jones (singer) | 2M | 21.0% | 46.0 | 54.4% | Pop |
| 72 | NNicole Scherzinger | 2M | 25.9% | 39.4 | 65.2% | Pop |
| 73 | LLauren Daigle | 1.9M | 72.3% | 39.4 | 73.6% | Pop |
| 74 | JJenni Rivera | 1.9M | 28.3% | 34.0 | 52.3% | Pop |
| 75 | JJosh Groban | 1.9M | 49.2% | 50.9 | 65.0% | Pop |
| 76 | TTarkan (singer) | 1.9M | 20.8% | 33.5 | 62.4% | Pop |
| 77 | BBryan Adams | 1.8M | 16.3% | 46.1 | 67.5% | Pop |
| 78 | BBing Crosby | 1.8M | 53.1% | 44.5 | 76.5% | Pop |
| 79 | PPaula Abdul | 1.8M | 50.9% | 45.2 | 66.0% | Pop |
| 80 | GGrace Jones | 1.8M | 28.4% | 41.7 | 30.8% | Pop |
| 81 | CChristina Milian | 1.7M | 31.0% | 36.0 | 78.4% | Pop |
| 82 | FFrankie Valli | 1.7M | 53.1% | 52.2 | 54.8% | Pop |
| 83 | TTuna (singer) | 1.7M | 33.7% | 28.1 | 0.0% | Pop |
| 84 | DDion DiMucci | 1.6M | 71.0% | 43.6 | 47.0% | Pop |
| 85 | LLola Young | 1.6M | 30.1% | 35.0 | 66.0% | Pop |
| 86 | WWayne Newton | 1.6M | 95.9% | 54.1 | 53.1% | Pop |
| 87 | SSusanna Hoffs | 1.6M | 55.0% | 49.6 | 4.0% | Pop |
| 88 | KKylie Minogue | 1.6M | 13.2% | 34.5 | 55.4% | Pop |
| 89 | BBrantley Gilbert | 1.5M | 93.0% | 41.4 | 56.0% | Pop |
| 90 | SSheryl Crow | 1.5M | 49.7% | 44.6 | 54.1% | Pop |
| 91 | AAndy Kim | 1.5M | 100.0% | 50.3 | 51.3% | Pop |
| 92 | BBo Burnham | 1.5M | 59.1% | 38.2 | 46.7% | Pop |
| 93 | AAshlee Simpson | 1.4M | 69.2% | 36.9 | 57.4% | Pop |
| 94 | OOrange Juice (band) | 1.4M | 43.4% | 42.9 | 80.5% | Pop |
| 95 | SSeal | 1.4M | 18.8% | 45.2 | 47.9% | Pop |
| 96 | AAdam Lambert | 1.4M | 34.8% | 44.3 | 64.5% | Pop |
| 97 | BBarry Gibb | 1.4M | 21.8% | 51.1 | 60.2% | Pop |
| 98 | JJulio Iglesias | 1.4M | 7.1% | 46.8 | 58.5% | Pop |
| 99 | EEllie Goulding | 1.4M | 29.9% | 33.3 | 60.0% | Pop |
| 100 | BBeck | 1.3M | 13.5% | 39.9 | 59.4% | Pop |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular pops compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each pop by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest pop in United States?
Britney Spears currently leads with an estimated audience of 54M people in United States.