For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront
How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | CCNN | 100M | 51.8% | 44.1 | 50.4% | News |
| 2 | FFox News Channel | 58M | 68.3% | 44.0 | 50.1% | News |
| 3 | LLocal news | 57M | 35.0% | 45.4 | 53.3% | |
| 4 | NNBC News | 45M | 73.4% | 45.4 | 61.8% | News |
| 5 | MMSN | 38M | 38.9% | 45.2 | 58.1% | |
| 6 | UUSA Today | 35M | 72.2% | 41.6 | 54.3% | Newspaper |
| 7 | YYahoo! News | 34M | 73.0% | 40.3 | 61.2% | |
| 8 | CCBS News | 33M | 82.0% | 45.4 | 49.7% | News |
| 9 | TThe New York Times | 33M | 72.0% | 42.4 | 57.8% | Newspaper |
| 10 | DDaily Mail | 32M | 36.0% | 42.2 | 55.1% | Newspaper |
| 11 | EElectronic publishing | 31M | 20.7% | 46.2 | 56.8% | |
| 12 | OOnline newspaper | 30M | 15.7% | 45.5 | 50.2% | |
| 13 | GGoogle News | 28M | 34.6% | 42.1 | 52.5% | |
| 14 | NNew York Post | 27M | 78.0% | 43.8 | 55.9% | Newspaper |
| 15 | CCNBC | 26M | 60.8% | 43.5 | 44.9% | Business |
| 16 | JJournalist | 23M | 20.8% | 43.8 | 52.7% | |
| 17 | NNews magazine | 23M | 18.4% | 44.6 | 51.8% | |
| 18 | TThe Washington Post | 20M | 66.0% | 44.8 | 49.1% | Newspaper |
| 19 | DDrudge Report | 18M | 85.5% | 48.1 | 48.4% | |
| 20 | TThe Weather Channel | 16M | 72.2% | 41.6 | 55.6% | News |
| 21 | NNewsweek | 13M | 65.6% | 45.3 | 52.2% | |
| 22 | MMSNBC | 13M | 76.8% | 38.5 | 25.3% | News |
| 23 | OOpinion poll | 12M | 77.3% | 47.3 | 47.7% | |
| 24 | AABC News | 11M | 57.0% | 42.6 | 57.9% | News |
| 25 | GGateway Pundit | 11M | 89.0% | 50.4 | 43.2% | |
| 26 | TTime (magazine) | 9.1M | 32.7% | 42.0 | 53.5% | |
| 27 | TThe Guardian | 8.4M | 14.4% | 40.6 | 50.3% | Newspaper |
| 28 | RReuters | 7.7M | 29.3% | 45.4 | 46.4% | |
| 29 | TThe Hill (newspaper) | 7.6M | 71.4% | 46.3 | 53.2% | |
| 30 | IInvestigative journalism | 7.4M | 34.3% | 45.3 | 47.7% | |
| 31 | TThe New Yorker | 7.2M | 55.9% | 43.7 | 60.4% | |
| 32 | Aabc7 | 6.9M | 97.8% | 41.2 | 56.4% | Entertainment |
| 33 | TThe Huffington Post | 6.9M | 47.8% | 38.7 | 60.6% | News |
| 34 | TThe Atlantic | 6.7M | 51.0% | 46.2 | 54.2% | Newspaper |
| 35 | AABC News (Australia) | 6.6M | 28.6% | 49.1 | 47.7% | News |
| 36 | MMétro (Canadian newspaper) | 6.2M | 10.4% | 29.8 | 45.1% | |
| 37 | TThe Chive | 5.9M | 75.9% | 39.8 | 44.0% | |
| 38 | TThe Independent | 5.8M | 28.0% | 43.2 | 54.3% | Newspaper |
| 39 | PPaparazzi | 5.7M | 44.1% | 43.1 | 65.4% | Video game |
| 40 | TThe Daily | 5.7M | 55.5% | 41.9 | 52.3% | News |
| 41 | DDeadline.com | 5.6M | 53.1% | 44.6 | 52.8% | |
| 42 | TThe Raw Story | 5.4M | 81.5% | 43.6 | 65.7% | Newspaper |
| 43 | DDaily News (New York) | 5.4M | 89.9% | 43.2 | 45.5% | |
| 44 | SSerial (podcast) | 5.4M | 13.0% | — | — | News |
| 45 | NNBCNews.com | 5.2M | 37.4% | 43.4 | 60.7% | |
| 46 | AABC 7 Chicago | 5.2M | 99.4% | 40.2 | 60.8% | Entertainment |
| 47 | OOK! | 5.1M | 21.8% | 39.9 | 76.8% | |
| 48 | KKMOV | 5M | 100.0% | 43.7 | 60.6% | Entertainment |
| 49 | TToday (Singapore newspaper) | 4.9M | 34.4% | 40.8 | 61.2% | |
| 50 | NNewsagent's shop | 4.8M | 23.8% | 42.9 | 46.2% | |
| 51 | CCNN en Español | 4.8M | 34.5% | 37.5 | 56.1% | News |
| 52 | AAssociated Press | 4.7M | 60.1% | 45.3 | 49.7% | Charity |
| 53 | TThe Times of India | 4.6M | 18.3% | 35.8 | 48.4% | Newspaper |
| 54 | SSports journalism | 4.6M | 25.1% | 37.2 | 26.6% | |
| 55 | DDawn (newspaper) | 4.5M | 32.4% | 38.1 | 58.0% | |
| 56 | SStar (Turkish newspaper) | 4.4M | 22.7% | 35.4 | 49.7% | |
| 57 | SSlate (magazine) | 4.4M | 47.5% | 42.5 | 61.0% | |
| 58 | SSarpsborg Arbeiderblad | 4.3M | 25.3% | 43.6 | 54.4% | |
| 59 | FFOX 4 News | 4.1M | 99.3% | 40.8 | 58.3% | Entertainment |
| 60 | DDemocrat and Chronicle | 3.8M | 99.9% | 44.3 | 61.6% | Newspaper |
| 61 | BBloomberg | 3.8M | 18.4% | 40.9 | 37.8% | Business |
| 62 | IInfographic | 3.7M | 30.5% | 40.6 | 34.9% | |
| 63 | WWINK News | 3.7M | 93.6% | 45.9 | 57.3% | News |
| 64 | FFocus | 3.6M | 24.2% | — | — | Newspaper |
| 65 | FFox 8 News | 3.6M | 99.6% | 41.8 | 62.1% | Entertainment |
| 66 | NNews agency | 3.5M | 9.6% | 44.0 | 44.5% | |
| 67 | TThe Washington Examiner | 3.5M | 95.7% | 51.1 | 33.7% | Newspaper |
| 68 | TThe Source (magazine) | 3.4M | 56.4% | 31.1 | 41.6% | |
| 69 | TThe Current | 3.3M | 80.6% | 43.3 | 50.5% | News |
| 70 | TTribune | 3.3M | 46.9% | 50.0 | 54.5% | |
| 71 | BBoston (magazine) | 3.3M | 34.0% | 45.3 | 64.8% | |
| 72 | 111Alive | 3.3M | 98.5% | 48.3 | 67.1% | Entertainment |
| 73 | AAlgemeen Dagblad | 3.3M | 4.7% | 39.0 | 44.3% | Newspaper |
| 74 | NNational Review | 3.2M | 89.2% | 48.8 | 41.3% | |
| 75 | IInteractive media | 3.1M | 23.0% | 43.1 | 54.3% | |
| 76 | CC-SPAN | 3.1M | 84.7% | 46.8 | 39.9% | News |
| 77 | PPhiladelphia (magazine) | 3.1M | 39.0% | 45.2 | 58.6% | |
| 78 | AAlternative media | 3.1M | 51.4% | 44.7 | 67.2% | |
| 79 | WWGN-TV | 3M | 90.1% | 43.7 | 58.0% | Entertainment |
| 80 | CChristianity Today | 2.9M | 81.2% | 43.1 | 73.0% | |
| 81 | MMother Jones (magazine) | 2.9M | 81.4% | 46.3 | 61.6% | |
| 82 | TThe Standard (Hong Kong) | 2.9M | 51.9% | 38.3 | 100.0% | Newspaper |
| 83 | CChicago Tribune | 2.8M | 90.6% | 44.9 | 46.7% | Newspaper |
| 84 | DDernières Nouvelles d'Alsace | 2.8M | 11.7% | 44.0 | 52.9% | Newspaper |
| 85 | Nnbc chicago | 2.8M | 98.0% | 41.8 | 59.9% | Entertainment |
| 86 | RResumé (magazine) | 2.8M | 16.2% | 32.4 | 45.5% | Newspaper |
| 87 | TThe Jerusalem Post | 2.8M | 41.7% | 43.1 | 53.5% | Newspaper |
| 88 | NNews 4 San Antonio | 2.8M | 99.1% | 40.5 | 59.4% | Entertainment |
| 89 | YYnet | 2.8M | 7.7% | 42.8 | 46.5% | |
| 90 | CCelebrity Gossip | 2.8M | 20.3% | 33.7 | 66.3% | |
| 91 | TThe Grio | 2.8M | 56.9% | 43.0 | 66.5% | |
| 92 | SStar Tribune | 2.8M | 96.3% | 44.4 | 55.4% | Newspaper |
| 93 | FFinancial Times | 2.7M | 13.6% | 38.7 | 47.2% | Newspaper |
| 94 | WWTXF-TV | 2.7M | 98.9% | 42.5 | 64.8% | Entertainment |
| 95 | WWABC-TV | 2.7M | 99.0% | 44.0 | 61.3% | Entertainment |
| 96 | FFox Nation | 2.6M | 97.5% | 51.9 | 40.5% | News |
| 97 | AATTN: | 2.6M | 26.5% | 40.1 | 59.9% | |
| 98 | RReader's Digest | 2.5M | 51.4% | 48.2 | 71.3% | |
| 99 | RRT (TV network) | 2.5M | 10.4% | 39.3 | 38.7% | News |
| 100 | WWAVE (TV) | 2.5M | 40.1% | 39.5 | 52.9% | Entertainment |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular news audiences compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each news audience by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest news audience in United States?
CNN currently leads with an estimated audience of 100M people in United States.