100 Most Popular Car Manufacturers in United States 2026 — by Audience Size

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Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.

Audience size

Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank	Audience	Audience size	Country share	Avg age	Female share	Subtype
1	TTesla Motors	31M	26.3%	41.2	27.4%	Car manufacturer
2	MMercedes-Benz	31M	19.6%	38.1	31.9%	Car manufacturer
3	TToyota	30M	20.2%	39.2	30.8%	Car manufacturer
4	GGeneral Motors	24M	28.0%	42.5	29.8%	Car manufacturer
5	HHonda	24M	18.1%	38.5	27.1%	Car manufacturer
6	PPorsche	23M	15.1%	37.4	28.1%	Car manufacturer
7	BBMW	23M	12.6%	37.8	28.4%	Car manufacturer
8	AAudi	18M	12.3%	37.6	27.3%	Car manufacturer
9	NNissan	17M	18.3%	38.6	30.3%	Car manufacturer
10	LLexus	16M	21.9%	40.0	31.2%	Car manufacturer
11	JJaguar Cars	16M	56.4%	39.4	25.5%	Car manufacturer
12	DDodge	15M	49.1%	40.0	27.9%	Car manufacturer
13	HHyundai	15M	15.5%	38.1	25.4%	Car manufacturer
14	KKia Motors	14M	55.9%	39.2	27.9%	Car manufacturer
15	CCadillac	13M	41.0%	44.2	31.1%	Car manufacturer
16	VVolkswagen	13M	9.6%	37.6	26.1%	Car manufacturer
17	SSubaru	12M	29.8%	38.0	27.5%	Car manufacturer
18	GGMC	12M	52.8%	42.8	26.4%	Car manufacturer
19	AAvatr	12M	58.1%	39.0	27.1%	Car manufacturer
20	MMazda	10M	15.8%	37.9	27.4%	Car manufacturer
21	KKia	9.7M	59.0%	40.7	29.6%	Car manufacturer
22	CChrysler	9.3M	51.9%	41.6	31.0%	Car manufacturer
23	RRange Rover	9.1M	14.3%	39.7	28.5%	Car manufacturer
24	AAcura	8.4M	54.6%	42.9	29.1%	Car manufacturer
25	RRivian	8.2M	73.0%	40.6	28.5%	Car manufacturer
26	CChevrolet	8.1M	27.2%	40.7	28.2%	Car manufacturer
27	AAlfa Romeo	7.9M	23.9%	43.7	28.1%	Car manufacturer
28	BBuick	7.4M	65.2%	44.6	33.9%	Car manufacturer
29	JJeep	7.3M	24.7%	40.1	27.3%	Car manufacturer
30	SSuzuki	5.4M	8.3%	38.3	19.2%	Car manufacturer
31	IInfiniti	5.3M	35.1%	43.9	35.1%	Car manufacturer
32	LLand Rover	5.2M	15.4%	38.1	24.2%	Car manufacturer
33	VVolvo	4.9M	12.4%	41.2	32.4%	Car manufacturer
34	MMitsubishi	3.2M	10.8%	39.8	29.4%	Car manufacturer
35	FFiat	2.6M	6.6%	38.4	20.4%	Car manufacturer
36	PPolestar	2.3M	16.2%	41.0	29.6%	Car manufacturer
37	PPeugeot	2M	3.3%	39.2	21.2%	Car manufacturer
38	ŠŠkoda Auto	2M	2.5%	36.1	21.9%	Car manufacturer
39	PProton (automobile)	1.6M	11.3%	31.9	34.7%	Car manufacturer
40	CCessna	1M	29.1%	38.9	30.4%	Car manufacturer
41	CCitroën	1M	3.6%	38.0	18.9%	Car manufacturer
42	AAudi e-tron	891k	10.7%	40.9	26.7%	Car manufacturer
43	GGeely	820k	4.3%	44.6	30.9%	Car manufacturer
44	VVinFast	788k	21.9%	38.9	29.9%	Car manufacturer
45	OOldsmobile	644k	52.4%	44.7	34.6%	Car manufacturer
46	PPiper Aircraft	634k	64.7%	39.2	28.3%	Car manufacturer
47	VVirgin Galactic	564k	41.1%	45.1	29.4%	Car manufacturer
48	OOpel	557k	2.0%	38.7	20.2%	Car manufacturer
49	SSmart (automobile)	474k	9.1%	37.8	50.8%	Car manufacturer
50	MMG Cars	409k	4.9%	43.6	24.6%	Car manufacturer
51	EEmbraer	360k	8.9%	38.7	36.6%	Car manufacturer
52	BBeechcraft	343k	38.5%	41.2	21.9%	Car manufacturer
53	DDaihatsu	337k	4.8%	35.9	47.4%	Car manufacturer
54	GGrand Design RV	310k	89.2%	45.7	35.5%	Car manufacturer
55	NNIO	299k	5.7%	39.9	29.4%	Car manufacturer
56	KKeystone RV	217k	88.4%	45.7	37.0%	Car manufacturer
57	SSaab Automobile	209k	15.2%	38.0	25.6%	Car manufacturer
58	NNikola Corporation	199k	19.7%	40.9	28.8%	Car manufacturer
59	MMaruti Suzuki	163k	1.8%	37.2	34.3%	Car manufacturer
60	ZZeekr	160k	18.6%	39.5	27.3%	Car manufacturer
61	CChery	142k	2.4%	37.0	34.9%	Car manufacturer
62	GGeely	136k	12.8%	39.2	25.9%	Car manufacturer
63	WWorkhorse Group	135k	51.4%	41.4	27.6%	Car manufacturer
64	LLancia	129k	3.0%	40.4	23.6%	Car manufacturer
65	CCoachmen RV	126k	85.7%	45.0	36.3%	Car manufacturer
66	AAutomobile Dacia	113k	3.5%	41.2	29.8%	Car manufacturer
67	JJetour	106k	26.8%	38.8	24.6%	Car manufacturer
68	BBYD Auto	103k	0.5%	40.7	27.1%	Car manufacturer
69	CChery	103k	20.2%	38.9	28.8%	Car manufacturer
70	PPilatus Aircraft	102k	22.3%	49.6	28.6%	Car manufacturer
71	FFisker Automotive	101k	41.6%	44.7	19.2%	Car manufacturer
72	AAbarth	96k	1.6%	36.8	36.7%	Car manufacturer
73	AAiways	81k	13.1%	41.5	42.0%	Car manufacturer
74	CChang'an	77k	39.2%	21.7	44.7%	Car manufacturer
75	JJAC Motors	76k	3.7%	40.5	41.5%	Car manufacturer
76	FFord Motor Company	74k	0.7%	40.9	31.3%	Car manufacturer
77	SSpyker	72k	10.6%	39.7	52.0%	Car manufacturer
78	PPerodua	58k	1.5%	34.6	49.0%	Car manufacturer
79	SSikorsky Aircraft	57k	67.9%	41.1	32.6%	Car manufacturer
80	LLee Cooper	53k	2.5%	30.4	55.8%	Car manufacturer
81	HHawker Beechcraft	52k	54.3%	33.5	49.8%	Car manufacturer
82	HHaval	51k	1.4%	41.4	30.4%	Car manufacturer
83	JJohn Cooper Works	38k	6.2%	38.0	29.7%	Car manufacturer
84	FFokker	37k	18.2%	42.9	69.2%	Car manufacturer
85	DDenza	31k	0.8%	41.1	29.4%	Car manufacturer
86	TTecnam	31k	43.2%	—	—	Car manufacturer
87	SSukhoi	31k	12.1%	32.1	0.0%	Car manufacturer
88	SSEAT	29k	0.1%	43.7	50.0%	Car manufacturer
89	AAbt Sportsline	28k	5.1%	30.1	46.2%	Car manufacturer
90	JJabiru	25k	35.7%	35.2	53.4%	Car manufacturer
91	AAlliant Techsystems	17k	95.0%	39.5	9.8%	Car manufacturer
92	RRenault	16k	0.0%	40.5	25.5%	Car manufacturer
93	VVoyah	16k	2.8%	40.2	33.2%	Car manufacturer
94	KKantanka cars	14k	35.1%	44.3	14.4%	Car manufacturer
95	MMitsubishi Motors	12k	0.1%	39.2	30.5%	Car manufacturer
96	LLincoln Motor Company	9k	0.9%	46.1	33.2%	Car manufacturer
97	PPolaris Industries	8.7k	5.1%	41.9	16.3%	Car manufacturer
98	AAixam	6.1k	0.9%	33.6	34.1%	Car manufacturer
99	MMahindra & Mahindra	4k	0.1%	45.8	26.9%	Car manufacturer
100	EEbro (cars)	3.7k	0.3%	41.6	35.3%	Car manufacturer

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Frequently asked questions

How is this list of the most popular car manufacturers compiled?

Rascasse aggregates anonymized search-behavior signals across United States and ranks each car manufacturer by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.

What is the largest car manufacturer in United States?

Tesla Motors currently leads with an estimated audience of 31M people in United States.

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